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MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.

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Presentation on theme: "MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need."— Presentation transcript:

1 MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need more than one slide for a topic, that is OK. We strongly suggest no more than 10 total slides (excluding title slide) You will have 10 minutes to present your marketing plan and Use pictures and charts to explain wherever possible 1

2 MARKETING OCT 4 Instructions Feel free to change the font, but make sure it is legible. Don’t use a font size less than 20 points—your audience will not be able to read it. You can change the background and format, but make sure your slides are easy to read and cover the content. We encourage you to use a light color for the background and a dark color for your text. Be consistent in the punctuation of your slides. Check your spelling. 2

3 MARKETING OCT 4 Venture Team Member Names Here Venture Name Here Picture of Your Product / Service Here

4 MARKETING OCT 4 Venture Description Company: Insert the complete first sentence of your venture description. First Product: Describe your first product (service). Target Market: Describe the target market for first product (service) and the size of this market. Future Products: Briefly describe future products (services) (Use your Idea Fair slide here) 4

5 MARKETING OCT 4 Marketing Strategy Category: Describe the category in which you compete. Key Benefit: Describe the key benefit that will be the focus of your product platform and explain why this benefit matters to your target segments. Benefit Rationale: Describe the rationale for the key benefit you have selected Customer Appeal Competitive Differentiation 5 Marketing Review

6 MARKETING OCT 4 Marketing Strategy Brand Promise: Your Brand Promise Here. Rationale: Explain how this promise articulates your key benefit to your target customers and gives them a compelling reason to buy from you instead of from your competitors. Brand Name: Your Brand Name Here. Rationale: Explain how your brand name is designed to reinforce your brand promise in the minds of target customers. 6 Marketing Review

7 MARKETING OCT 4 Marketing - Strategic Pillars Strategic Pillars In one sentence each, describe your pillars. Give each pillar a label. Be prepared to explain how your pillars relate to your brand promise. Pillar 1 Label: One sentence explanation. Pillar 2 Label: One sentence explanation. Pillar 3 Label: One sentence explanation. (be prepared to explain why these are your strategic pillars to mentors) 7

8 MARKETING OCT 4 Marketing - Strategic Pillars Product Platform In one sentence each, describe your product line (the products in your product platform).. Product 1 Label: One sentence explanation. Product 2 Label: One sentence explanation. Product 3 Label: One sentence explanation. (be prepared to explain the key attributes/features of each product/service to mentors and how these products will reflect your strategic pillars) 8

9 MARKETING OCT 4 Marketing Strategy Primary Target Describe your primary target, which refers to the potential customers who will be the focus of your marketing efforts in Year 1. Secondary Targets Describe your secondary targets, which are the customer groups once you will approach after Year 1. Explain when you expect to start aggressively marketing to each secondary target. Secondary Target 1 Secondary Target 2 9 Marketing Review (use photos etc to describe your customers and their charactertistics )

10 MARKETING OCT 4 Pricing Strategy For each product or service in your product platform, identify your price and explain why target customers will buy from you at the retail prices you have chosen. Product/Service 1 Product/Service 2 Product/Service 3 10 Marketing Review

11 MARKETING OCT 4 Distribution Strategy Year 1 Channels How will first year target customers obtain your product or receive your services? Where will they go? From whom will they buy? Channel Expansion When and how will you expand your distribution over time? Partner Motivations (if relevant) If you are selling through other firms, explain why these firms will carry your products or offer your services. How much money do they make on each unit they sell? How does this compare with the money they make selling competitive products? 11 Marketing Review

12 MARKETING OCT 4 Communication Strategy Communication Strategy: Primary Target Tool 1: Describe fit with primary target, your customization of the tool to focus on your primary target, and cost. Tool 2: Describe fit with primary target, your customization of the tool to focus on your primary target, and cost. Tool 3: Describe fit with primary target, your customization of the tool to focus on your primary target, and cost. (List the key tools you will use to reach your primary target (e.g., a web site, marketing, a sales force, trade shows, ads, public relations, etc.). 12

13 MARKETING OCT 4 Communication Strategy Communication Strategy: Secondary Target Tool 1: Describe fit with secondary target, your customization of the tool to focus on your primary target, and cost. Tool 2: Describe fit with secondary target, your customization of the tool to focus on your primary target, and cost. Tool 3: Describe fit with secondary target, your customization of the tool to focus on your primary target, and cost. (List the key tools you will use to reach your primary target (e.g., a web site, marketing, a sales force, trade shows, ads, public relations, etc.). 13


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