1. The OCLC Library Spotlight Program ™ Localize, Mobilize, and Spotlight Your Library Jeff Penka Director, Global Discovery & Syndication

2. Today’s Discussion 1.The Environment 1.Syndication 2.Engagement 3.Mobile Trends 2.Claim Your Library 1.Tell Your Story 2.Meet Users at Point of Need 3.Build a Free Mobile Interface

3. The Environment Libraries Face Mobile Use is Rapidly Growing Funding and Resources Continue to Challenge Library as Place Increased Priority on virtual Point of Need too, People aren’t on the Library Web Site Need to Understand and Quantify Impact or Value Do these seem familiar? What areas are you concentrating on in outreach & visibility activities ?

4. What is Web syndication? “Web syndication is a form of syndication in which website material is made available to multiple other sites.... The term can also be used to describe other kinds of licensing website content so that other websites can use it.” http://en.wikipedia.org/wiki/Web_syndication

5. Data & Services

6. Transform to Active Engagement

7. Mobile Trends from worldcat.org Since 2010: Mobile use of worldcat.org has increased from 0.3% of total traffic in 2010 to almost 4% in 2013, a growth of approximately 1300%. Mobile Growth by Operating System 2010-2012 on worldcat.org

8. Mobile Trends from worldcat.org Mobile use by OS and Device Type from May 2012 to May 2013 1.iOS7,557,786 (69.1%) Tablet5,180,467 (47.0%) Phone/iPod2,377,319 (22.1%) 2.Android2,954, 271 (27.0%) Phone1,870,691 (17.1%) Tablet1,083,580 ( 9.9%) 3.RIM (Blackberry)173,871 ( 1.6%) 4.Windows68,213 ( 0.6%)

9. Library as Place "The library as place started out as a repository, and now has become more of a human space, more of a gathering space for people who need information, for people who want to learn. For curious people, for people with personal needs and professional needs, to try to find the information they need to answer their own questions. But it's definitely a social space." ~ Pam Baker, Reference Librarian, California State University – Monterey Bay http://wikis.ala.org/professionaltips/index.php?title=Library_as_Place http://eresearchlibrary.wordpress.com/2009/04/20/what-is-a-library-now- csu-monterey-bay-opens-new-library/

10. http://www.worldcat.org/spotlight/

12. http://www.nypl.org/events/calendar

13. http://www.nypl.org/locations

14. http://www.nypl.org/locations/115th-street

15. http://library.arlingtonva.us/eventscalendar/

16. http://library.arlingtonva.us/locations/

17. http://library.arlingtonva.us

19. Initial Target Partners 1.Location and Event Services 2.Social Reading 3.Reference Belmont Public Library

29. What kinds of information would you find helpful in such a report? How do you measure reach and impact?

32. EVERY CONNECTION has a starting point. Spotlighting Libraries on worldcat.org (approx 60 million visitors over the last 12 months) 1.New home screen (coming soon) 2.Nearby Libraries on Record Pages (available now) 3.Library Search and Harvestable Profile Pages

33. Worldcat.org Homepage Upwards of 40,000 page views per day Over the last 12 months: 10.5 million views 7.5 million unique visits Worldcat.org Homepage Upwards of 40,000 page views per day Over the last 12 months: 10.5 million views 7.5 million unique visits

34. Worldcat.org Detailed Record Page 300-500,000 page views per day Over the last 12 months: 121+ million views 55+ million unique visitors Goal: Impressions & Options for Users Worldcat.org Detailed Record Page 300-500,000 page views per day Over the last 12 months: 121+ million views 55+ million unique visitors Goal: Impressions & Options for Users

37. OCLC Library Spotlight Program ™ www.worldcat.org/spotlight See examples via our Sneak Peak Gallery for webinar participants at http://www.worldcat.org/spotlight/organization/gallery/ http://www.worldcat.org/spotlight/organization/gallery/

38. EVERY CONNECTION has a starting point. Let’s take a moment for questions and comments…

39. Localize, Mobilize, and Spotlight Your Library Services and Outreach Johannes Neuer Associate Director of Marketing

40. Localize, Mobilize, and Spotlight Your Library Services and Outreach Turn on Your Spotlight with RSS Rich Site Summary or Real Simple Syndication XML file output Make your content available via RSS Broadcasts your data to readers and applications

41. Localize, Mobilize, and Spotlight Your Library Services and Outreach Where Do I Start? Ask your website admin to create feeds for your event calendar Start a blog using Drupal, Tumblr or WordPress Burn your feeds with Feedburner (for statistics and automated e-mail distribution) Integrate feeds with your e-mail newsletters, partners and social media

42. Localize, Mobilize, and Spotlight Your Library Services and Outreach Build a Patron Profile Collect information about interests and locations when asking patrons to opt in to your services (e.g. e-mail newsletters) Make it easy for patrons to change their preferences Only send relevant information to maximize engagement with your content and services

43. Localize, Mobilize, and Spotlight Your Library Services and Outreach NYPL RSS Feeds Blog posts – broken down into multiple channels Events – broken down by location and age group Exhibitions Tumblr posts

44. Localize, Mobilize, and Spotlight Your Library Services and Outreach Relevant Blog Posts on Twitter Automated content intake from blogs and Tumblr Publishing based on real-time conversation analysis Increased relevance More blog visits and discovery of NYPL collections

45. Localize, Mobilize, and Spotlight Your Library Services and Outreach Local Events on RedRover App Location-aware app and site display relevant content Automated feed for 91 locations Custom XML format Curated main event feed Automatic image selection based on rules Ability to follow your favorite libraries

46. Localize, Mobilize, and Spotlight Your Library Services and Outreach Personalized Local E-Mail Newsletters Patrons select favorite library location Weekly personalized event updates Mix of syndicated and curated content Patrons with localization are fasted growing segment

47. Localize, Mobilize, and Spotlight Your Library Services and Outreach Summary Get your content ready for syndication Build a comprehensive patron profile Take your publications to the next level with localization and personalization Identify outlets and partners to reach prospects beyond your own publications Automate delivery