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City Sara VonBargen, Sr. Implementation Manager GovDelivery ® & Digital Subscription Management: December 8, 2009.

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Presentation on theme: "City Sara VonBargen, Sr. Implementation Manager GovDelivery ® & Digital Subscription Management: December 8, 2009."— Presentation transcript:

1 City Sara VonBargen, Sr. Implementation Manager GovDelivery ® Email & Digital Subscription Management: December 8, 2009

2 2 Agenda  What is GovDelivery  State of Indiana’s use of GovDelivery  GovDelivery New Product Features  Questions & Answers

3 3 What is it? Digital Subscription Management is an automated system that uses e-mail, wireless alerts and RSS to notify residents about specific information when new content is posted to an agency’s website.

4 4 Internet and E-mail Usage Statistics  E-mail is the most common use of the Internet*  Residents are 5 times more likely to use e-mail on a given day than to visit even one government website*  Residents want choices to specific e-mail updates, not SPAM *Source: PEW Internet and American Life Project **U.S. Census Bureau website

5 5 GovDelivery World leader in public sector email communication GovDelivery Email & Digital Subscription Management Focus on communication with residents  Personalization: Offer residents many choices about what they get and when they get it  Automation: Automate the communication process so its easy to get messages out  Delivery: Make sure emails get to the inbox not Spam filter

6 6 Service Objectives  Communicate agency information more effectively with residents by offering specific e-mail updates  Reduce paper document distribution costs –Reduce printing, postage and administrative costs on bulk mailings

7 7 Current Signup Process Enter email address 21 Find Content of Interest and Subscribe

8 8 Current Signup Process Choose Subscription Options 43 Choose Preferences

9 9 Current Signup Process Thank you for Subscribing! 65 Answer Questions

10 10 Users Manage Their Own E-mail Updates

11 11 GovDelivery eNewsletter  GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost ‐ effective and easy way to reach residents. –Saves budget on printing, paper and postage. –GovDelivery reduces traditional newsletter publication and sending costs with an ROI of 200% or more possible in the first year.  Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible.  Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional email newsletters. eNewsletter Case Study  St Paul, MN  Subject: Mayor Coleman's Update Newsletter  1087 Recipients  98% Delivery  Sent August 18, 2008 eNewsletter Case Study  St Paul, MN  Subject: Mayor Coleman's Update Newsletter  1087 Recipients  98% Delivery  Sent August 18, 2008

12 12 HTML Newsletters: Custom Styles With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes:  Library of templates  Auto-Generation of table of contents  Image storage capabilities on GovDelivery’s servers  All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified Email, and more  Ability to create, edit, and apply custom styles to newsletters Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections.

13 13 Results to Date  People signed up: 365,000+ Current topics: MyDNR, Licensing Bureau, Wild Bulletin  Emails sent to date: 5.5 million+  739+ Publicly Available Subscription Options  45+ Agencies Actively Sending through GovDelivery

14 14 Current Priorities for Improving Digital Communication 1.Offer key topics from each agency What does the public care about – Web Trends What do you want to communicate Need help: 2.Have 1-2 people in your agency trained as GovDelivery administrators Training takes 1 hour GovDelivery can address your specific questions/concerns during training 3.Start sending messages to the public

15 15 New GovDelivery Capabilities  Social Media Integration  Deletions Report  Message Analytics  Share this Email  Information Sharing Widget  On Demand SMS 2–Way Text

16 16 Social Media Integration  Flickr, YouTube, Twitter and Facebook Subscription Items  Promote your Social Media Sites with GovDelivery  Share this Email

17 17 Subscriber Profile Deletions Report  See subscribers that have been deleted

18 18 Message Analytics Deliverability data for all bulletins Government-Wide Results: Over 50% of subscribers to federal government content open or click on an email at least once every 45 days

19 19 Message Analytics Deliverability data for individual recipients GovDelivery stores data on every click through and open; reports can be exported or viewed online

20 20 Content Sharing Email Content Sharing to Social Media Subscriber Receives Email from FDA Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook” Subscriber Comments on Story Content Posted to Social Media

21 21 GovDelivery Widget Capability Step 1: FDA Sends Email Step 2: GovDelivery Data Feed Automatically Updates Widget Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.

22 22 GovDelivery Widget Capability Step 3: Stakeholder Views Content Online Integrated subscription capability to build subscriber base Integrated sharing capability promotes reposting to social media

23 23 On-Demand SMS (2-Way Text) Allows individuals to request real-time information, delivered to mobile device:  Mobile users access real-time information that often impacts their daily lives and schedules. Data such as train schedules, road closings, or flu vaccination clinic locations is available on agency website, individuals query agency for information through a text message ‘code’, information is automatically sent back to the mobile device. Information is “pulled” or requested by individuals.  Instant delivery of real-time information. Uses native SMS.  Stand-alone text messaging solution.  Improves Service to the Public. Improve customer service by giving individuals access to information that is important to them, often information that impacts their daily life and schedules.  Integrates easily with web or XML feeds. Pricing:  Two-way transactional messaging fee applies. Per message transaction fees range from $0.05-$0.09 depending on volume usage.

24 24 GovDelivery Overview Government to citizen communication 98% Deliverability to inboxes 98% Deliverability GovDelivery Subscriber Import GovDelivery Message Analytics Copy and paste HTML or use the GovDelivery Newsletter Editor File Resources Unique From Name / Email Address Scheduled Sending Test Messages and Preview Filter based on Questions Share this Email – Discuss this Email Blog

25 25 Getting Started

26 City Questions?

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