Presentation on theme: "CLIENT CASE STUDY How we worked with a leading Scuba Gear retailer to create a wider social media outreach."— Presentation transcript:
CLIENT CASE STUDY How we worked with a leading Scuba Gear retailer to create a wider social media outreach
The Client The client is one of the worlds leading retailer of SCUBA gear headquartered in New York USA, publicly listed & also the first & most successful online store for SCUBA gear
The CHALLENGE Their website and online store had over 50,000 unique visitors a month. The challenge was to use social media to reach out to a wider global base of SCUBA diving enthusiasts, increase visibility for their brand & connect with the global SCUBA community ultimately pushing online sales.
The PROPOSAL In 2009 BuzzFactory proposed developing a Wordpress blog based Online Scuba Diving Magazine which will be entirely set up, planned & managed by BuzzFactory on behalf of the Client. The proposal was accepted & Aquaviews.net was launched.
The ACTIVITY The blog domain was registered, layout designed, magazine configured & launched. A content strategy & plan was created where the BuzzFactory team would write & publish 30 high quality blog articles under categories such as Scuba News, Dive Destinations, Gear Reviews, Marine Guides, Humor & more. The articles fueled the Facebook page, Twitter engagement & were distributed through social networks & bookmarking sites daily. The Clients branding & product links were worked into the posts & online magazine.
The RESULTS Less than a year later, the online magazine gradually developed into a leading blog / online resource for the global SCUBA diving community. The blog drove in an average of 100,000 unique visitors a month spiking to 200,000 visitors on some months.
… The visitors consisted of dive masters, instructors, dive shop owners, certified SCUBA divers and enthusiasts. The kind of people that love to dive & the kind of people who would purchase SCUBA gear online. 1000’s of them subscribe to the blog via RSS to get email updates on content published. Visits to the online store via the blog climbed and sales figures went up as a result of the increased traffic & visits.
… The efforts resulted in the blog dominating Google search results for most searches related to SCUBA gear & topics. The content was repurposed & used in email newsletters & campaigns. The Facebook page activity & reach was increased considerably with more fans discussing the content & participating. The Twitter updates around the blog have resulted in the Twitter handle @aquaviews becoming one of the most influential accounts in the SCUBA community on Twitter & people love the brand.
… Other sites and communities on the subject now regard aquaviews.net as a leading publication in the industry and link to site. The reader base is still growing & the site had to be shifted to its own server because it’s that popular! It’s made an impact to the sales on the online store. Our Client now has an even bigger presence online & new consumers find them each day through the articles & social media activity.
WHAT WE DID Focused completely on creating the most engaging /useful / fun content & resource for online SCUBA enthusiasts Ripple effect – Traffic, visitors, links, awareness, conversion, sales, brand relationship, conversations & wider web presence