1. Binghamton.edu Analytics Google +

2. Insights Provided By CEO of Zenith Marketing and Binghamton Alumni Dave Penski Recognized as one of the top 3 marketing, advertising and public relations groups in the world

4. WEBSITE STATISTICS

5. WEBSITE STATS MediaIndex Total Unique Visitors DUKE.EDU53641,034 NYU.EDU49281,046 UCDAVIS.EDU45351,172 TAMU.EDU43771,051 MSU.EDU41531,073 SPRINGER.COM40081,125 UPENN.EDU38851,161 Cross Visiting The following sites have the highest percentage of visitors that also visited BINGHAMTON.EDU

6. Top Associated Search Terms: “Binghamton University” 1-10 11-20

7. INCOMING/OUTGOING TRAFFIC Incoming Outgoing

8. GOOGLE PLUS How can Google Plus help you? http://gplus.to/binghamtonu

9. What is Google+? A ‘stream’ of updates, conversations and shared content – similar to Facebook news feed or Twitter stream. When you add a contact to your Google+ account, you assign them to one or more ‘circles’, which is a way of categorizing people. You can share messages or links with everyone, or only with those in designated circles.

10. What is Google+?

11. Google+ Communities Formed around a particular topic or interest Can network with individuals in a similar field, make new connections Great for finding tips, news and new content on specific topics Can help form ideas for blog or social media posts

12. Business Value of Google+ Public posts increase SEO (Search Engine Optimization) – Status updates are indexed immediately into search results Upload photos of Binghamton University onto Google+ account so they appear in Google Image search Link to your other social media pages

13. Maximizing Your Business’ Google+ Detailed “About” section Participate in Google Offers – Sent by email to users, ex: Free coffee at Jazzman’s Start a Google+ Community – Foster relationships with current customers – Create community events, schedule “hangouts” – Public communities increase SEO

14. THANKS FOR YOUR ATTENTION! Questions?