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Inbound Marketing Training What did we learn last week? Who did something that resembled inbound marketing? What we are going to cover today.

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Presentation on theme: "Inbound Marketing Training What did we learn last week? Who did something that resembled inbound marketing? What we are going to cover today."— Presentation transcript:

1 Inbound Marketing Training What did we learn last week? Who did something that resembled inbound marketing? What we are going to cover today.

2 Facebook and Your Business 1.Why use Facebook? 425 Million people use Facebook on their phone. 74% of smartphones users have made a purchase on their phone. Its time to get the conversation started on Facebook

3 How to setup your page 1.Choose a Classification 2.Complete Basic Information – Upload Photo 3.Use your Admin Panel Edit Page Build Audience 4.Fill the page with content Cover photo – 851x315 Custom Tabs Posts Monitor 5. Measure Your efforts

4 Questions to ask before posting 1.Does this help our brands likeability? 2.Is this interesting, engaging, useful content

5 Promoted Posts and Ads 1.What does it mean to promote a post? Unique, vibrant and interesting photos and videos Exclusive events or news Questions 2. Facebook Ads

6 What is Google+ 1.Why do I need to use G+? Hangouts Search Engine Optimization Segment +1 into circles

7 How to Setup Google+ 1.Complete your page with pertinent info 2.Connect your website to the page 3.Find others to +1 their page

8 What do you do now? 1.Share lots of photos 2.Add links and content – the more visual the better. 3.Segment, Segment, Segment – Organized Marketing!


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