1. Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009

2. © Jacob Richman 2009 Why ? Make New Contacts Build Brand Awareness Promote Expertise Engage and Support Customers Feedback from Customers and Potential Customers Learn / Gather Information Traffic to your Website

3. © Jacob Richman 2009 How ? Blogs Anyone can setup a free blog within 10 minutes Over 190 million blogs worldwide - China largest with 47 Million Write interesting things about your favorite topic or expertise Useful tips / interesting tidbits Interact with readers (feedback / comments) Make the headline and tags count Give subscription options (RSS, email list)

4. © Jacob Richman 2009 Automatic ping services / manually ping the blog search engines Track your visitors (e.g.: Feedburner, Google Analytics) Track links to your blog (Technorati, Google Blog Search, etc..) Connect with other bloggers Blog at least once every 10 days How ? Blogs

5. © Jacob Richman 2009 How ? Blogs

6. © Jacob Richman 2009 How ? Blogs

7. © Jacob Richman 2009 How ? Blogs

8. © Jacob Richman 2009 How ? Twitter Short 140 character microblog service Promote your activities, blogs, sites, news Read other active / popular Twitters before posting Do not just advertise / spam Do not go overboard (e.g.: I just ate my breakfast now etc…) Find and follow those that you find interesting / helpful Look for interesting topics / posts via TweetScan, TwitterLocal, Google Advanced Search (site: twitter.com )

9. © Jacob Richman 2009 How ? Twitter

10. © Jacob Richman 2009 Other Sharing Platforms Online Video Sharing (e.g.: YouTube, TeacherTube) Picture Sharing (e.g.: Flickr, Webshots) Podcasts (mp3s downloads also via iTunes)

11. © Jacob Richman 2009 Other Sharing Platforms

12. © Jacob Richman 2009 Other Sharing Platforms

13. © Jacob Richman 2009 Public Forums Yahoo Groups (online / email) Google Groups (includes Usenet) Specialized Forums Yahoo Answers Wiki

14. © Jacob Richman 2009 Social Bookmarking Place bookmark links in your blog, websites (AddThis, Sharethis) Ask friends and customers to bookmark your websites Del.icio.us, Stumble Upon, Digg, etc…. Create good descriptions and appropriate tags Look at other sites and their tags / look at the popular tags Find and look at the site power / super users in your field 1-2 times a month, check the links to your site at the book marking sites Check your own website or blog statistics for book marking visitors. See what works and what does not

15. © Jacob Richman 2009 Social Bookmarking

16. © Jacob Richman 2009 Social Bookmarking

17. © Jacob Richman 2009 Social Bookmarking

18. © Jacob Richman 2009 Social Networks Popular Networks: Facebook MySpace Linkedin Orkut Bebo Hi5 Ning Classmates Friendster etc…

19. © Jacob Richman 2009 Social Networks A quarter of all US surfers now regularly visit social networking sites (Consumer Internet Barometer, May 2008) Asian markets (not including Japan) are leading in terms of participation creating more content than any other region

20. © Jacob Richman 2009 Social Networks Social Network users are posting a variety of content: 55% uploaded photos 21% installed applications 23% uploaded video 74% message friends (Universal McCann, March 2008)

21. © Jacob Richman 2009 Social Networks

22. © Jacob Richman 2009 Social Networks

23. © Jacob Richman 2009 Linkedin

24. © Jacob Richman 2009 Social Networks

25. © Jacob Richman 2009 Facebook

26. © Jacob Richman 2009 Facebook

27. © Jacob Richman 2009 Facebook Make Friends (create a relationship – exchange more information) Post notes, items, videos, etc…. Update your status Use your Wall Add pictures / picture albums to your profile (avoid crazy pictures) Join groups related to your field / business Post to group Walls and Discussion Boards Add Videos, Pictures to groups

28. © Jacob Richman 2009 Facebook Try out applications that may be useful to you View the about page of applications including user members Create your own unique application Invite friends / customers to join other groups, try applications that are useful, become fans Look at popular company profiles, groups and fan pages (including products and services) Track visitors to your website / blog from social networks

29. © Jacob Richman 2009 Facebook Create a group that does not exist yet and you see a need Publicize the group Group Administrators can email the whole group (do not overuse), post events, create additional admins and officers Create a Fan Page (applications automatically get one) Keep your fans updated

30. © Jacob Richman 2009 Facebook

31. © Jacob Richman 2009 Facebook

32. © Jacob Richman 2009 Facebook

33. © Jacob Richman 2009 Facebook

34. © Jacob Richman 2009 Facebook

35. © Jacob Richman 2009 Facebook

36. © Jacob Richman 2009 Additional Resources www.jr.co.il/hotsites/social-media.htm

37. © Jacob Richman 2009 Contact Information www.jr.co.il jrichman@jr.co.il Subject TechShoret