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Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA 94070 (650) 232-7103.

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Presentation on theme: "Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA 94070 (650) 232-7103."— Presentation transcript:

1 Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650) Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650) #GETSOCIAL

2 Traditional Marketing RADIO TV BROCHURE NEWSLETTER BUSINESS CARD POSTCARD RADIO TV BROCHURE NEWSLETTER BUSINESS CARD POSTCARD CHANGE SKIP PUT AWAY SPAM OLD INFORMATION RECYCLE CHANGE SKIP PUT AWAY SPAM OLD INFORMATION RECYCLE Hash Cloud Studio - A Bay Area Marketing Agency - (650)

3 Social Media Marketing Facebook Pinterest Google + LinkedIn Twitter YouTube Facebook Pinterest Google + LinkedIn Twitter YouTube Website TV show Store Business card Postcard Banner Radio show Website TV show Store Business card Postcard Banner Radio show Smartphone Tablet TV Laptop Print Radio Smartphone Tablet TV Laptop Print Radio Hash Cloud Studio - A Bay Area Marketing Agency - (650)

4 Change your game How do you incorporate? Which networks? Invite to follow, check-in, Like Keep connections engaged (Provide insight, interesting shares, quick questions, seek their input or opinion, feedback) Establish yourself as an expert (you know your business best) Be consistent Research your market all the time Find partnerships (your circles will merge) How do you incorporate? Which networks? Invite to follow, check-in, Like Keep connections engaged (Provide insight, interesting shares, quick questions, seek their input or opinion, feedback) Establish yourself as an expert (you know your business best) Be consistent Research your market all the time Find partnerships (your circles will merge) Hash Cloud Studio - A Bay Area Marketing Agency - (650)

5 Examples of Interactive Marketing Hash Cloud Studio - A Bay Area Marketing Agency - (650)

6 Facts You Should Know FACEBOOK – most popular with 1 Billion plus users Google+ - The second biggest SOCIAL NETWORK & growing fast TWITTER – Best for topics, recommendation, instant conversation SOCIAL MEDIA – The #1 activity on the web 53% - recommend products to peers through SOCIAL MEDIA (Yelp, Facebook, Twitter) 90% - trust their peer’s recommendations 14% - trust ads (what does this mean for you?) FACEBOOK – most popular with 1 Billion plus users Google+ - The second biggest SOCIAL NETWORK & growing fast TWITTER – Best for topics, recommendation, instant conversation SOCIAL MEDIA – The #1 activity on the web 53% - recommend products to peers through SOCIAL MEDIA (Yelp, Facebook, Twitter) 90% - trust their peer’s recommendations 14% - trust ads (what does this mean for you?) Hash Cloud Studio - A Bay Area Marketing Agency - (650)

7 Facebook - A place for friends & Family Share content, conversations, create events, recommend BUSINESS USES Facebook pages, offers, events, coupons, contests MAXIMIZE IT Share your business insight and ask customers questions, seek their opinion. Use photos, short sentences that create a call to action: Caption this Share challenges, triumphs, funny, important and intriguing information to keep followers attention Share your Website pages, share your blog Share content, conversations, create events, recommend BUSINESS USES Facebook pages, offers, events, coupons, contests MAXIMIZE IT Share your business insight and ask customers questions, seek their opinion. Use photos, short sentences that create a call to action: Caption this Share challenges, triumphs, funny, important and intriguing information to keep followers attention Share your Website pages, share your blog Hash Cloud Studio - A Bay Area Marketing Agency - (650)

8 Pinterest - A tool for collecting & organizing things you love. Collect, organize and share your interests BUSINESS USES Promoting your brand, your services or products by sharing your work, expertise or knowledge of your business through images. MAXIMIZE IT Important for SEO (search Engine Optimization) Title your boards Title and describe pins Follow boards that interest you Share and comment Collect, organize and share your interests BUSINESS USES Promoting your brand, your services or products by sharing your work, expertise or knowledge of your business through images. MAXIMIZE IT Important for SEO (search Engine Optimization) Title your boards Title and describe pins Follow boards that interest you Share and comment Hash Cloud Studio - A Bay Area Marketing Agency - (650)

9 Google+ - Share Content with your circles Sharing content including links, images and video Google Pages Hangouts Sharing content including links, images and video Google Pages Hangouts BUSINESS USES Fill out profile with as much information as possible Circles – Allows you to share content with contacts in your categories SEO (search engine optimization) anything shared on Google+ will be more importantly optimized and indexed than any other information including other social networks on Google searches. MAXIMIZE IT Connect, share and create circles Hash Cloud Studio - A Bay Area Marketing Agency - (650)

10 Linkedin - Business networking platform Establish connections with business professionals that you are interested in learning more about or that you'd like to collaborate with in the near future. Connect with local business networks Find and connect with possible partners. Join or create at least one group to collaborate or have Q&A with customers Establish connections with business professionals that you are interested in learning more about or that you'd like to collaborate with in the near future. Connect with local business networks Find and connect with possible partners. Join or create at least one group to collaborate or have Q&A with customers BUSINESS USES Connect, collaborate with businesses in your industry MAXIMIZE IT Business network Hash Cloud Studio - A Bay Area Marketing Agency - (650)

11 Twitter – a microblog alert Use hashtags keyword that starts with the # sign (keywords) #getsocial Search for topics which you may be able to join and or discuss or shed your insight as a way to create engagement You have insight in your industry, share it and become a leader. Use hashtags keyword that starts with the # sign (keywords) #getsocial Search for topics which you may be able to join and or discuss or shed your insight as a way to create engagement You have insight in your industry, share it and become a leader. An instant messenger on steroids that lets you update messages called Tweets of 140 characters or less BUSINESS USES Daily offers, Weekly tips, Contests Promoting events, sharing news and local & national happenings Share industry insight Maximize it Hash Cloud Studio - A Bay Area Marketing Agency - (650)

12 Youtube – Video cast to the world Introductions, tips, tutorials, insight or online classes Do some research as to what others in your industry are doing Create a channel around your product or service Create a schedule to post a video a month to start with Engage customers – ask them to comment or leave you a question regarding the show Address comments or questions at the beginning of each show MAXIMIZE IT Video sharing Social Network BUSINESS USES Hash Cloud Studio - A Bay Area Marketing Agency - (650)

13 What Now? Do research Search inside any of the social networks we discussed and find people who do what you do. Take notes and figure out if you can bring something different to the table Start with at least 3 networks that are relevant to your service or product Create a schedule for updating and reading updates from those you follow. Morning and evening are when the most eye views are happening (10am to 1pm if you’re a restaurant) Make time to foster relationships, engage, provide feedback and create content for your networks. Start with once a week and but more often when possible. Do research Search inside any of the social networks we discussed and find people who do what you do. Take notes and figure out if you can bring something different to the table Start with at least 3 networks that are relevant to your service or product Create a schedule for updating and reading updates from those you follow. Morning and evening are when the most eye views are happening (10am to 1pm if you’re a restaurant) Make time to foster relationships, engage, provide feedback and create content for your networks. Start with once a week and but more often when possible. Hash Cloud Studio - A Bay Area Marketing Agency - (650)

14 Creative Ideas for Social Media Social Offers Photo Contests Sweepstakes Voting Contest Photo Caption Contest Pinterest Contest Video Contest Social Offers Photo Contests Sweepstakes Voting Contest Photo Caption Contest Pinterest Contest Video Contest Hash Cloud Studio - A Bay Area Marketing Agency - (650)

15 STAND OUT FROM THE CROWD! Hash Cloud Studio BRANDING / WEB / SEO / PHOTOGRAPHY / VIDEO / SOCIAL MEDIA 200 INDUSTRIAL RD., SUITE 155 SAN CARLOS, CA (650) 232 – Hash Cloud Studio BRANDING / WEB / SEO / PHOTOGRAPHY / VIDEO / SOCIAL MEDIA 200 INDUSTRIAL RD., SUITE 155 SAN CARLOS, CA (650) 232 – Hash Cloud Studio - A Bay Area Marketing Agency - (650)


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