1. Digital Signage A Simple Sony Training Presentation
John Holmes & John Morali Presenting
Sept 12, 2007

2. STREAMING – TCP/IP FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER
PRIVATE GAMING
JUST FOR YOU

3. STREAMING – TCP/IP STREAMING – TCP/IP Advantages:
Status & Failure Available
Disadvantages:
Network Load - Inefficient
STREAMING – TCP/IP
FREE POINTS
WITH EVERY SPIN
WIN POINTS
STAY LONGER
PRIVATE GAMING
JUST FOR YOU

4. STREAMING – UDP/IP FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER
PRIVATE GAMING
JUST FOR YOU

5. X STREAMING – UDP/IP Advantages: Network Efficiency Disadvantages:
Status & Failure Not Available
FREE POINTS
WITH EVERY SPIN
WIN POINTS
STAY LONGER X

6. Very Simple Still Images / Video Loop Playback
BKM-FW50 “Sneaker Net” + +
Very Simple
Still Images / Video
Loop Playback

7. NSP-1 Multi-Layer Signage.+
Simultaneous Multi-Layer Playback
On-board storage with Flash Card Access
Sophisticated scheduling and feedback

8. Sony Content Creation Software
World Class Performance and Capabilities
Mix Multiple File Formats Simultaneously on One Time Line
Unlimited Video/Audio Tracks
Great Tool for Digital Signage Creation

9. 2nd Quarter Sony Simple Signage Promo
End User buys a qualifying professional display and Sony Simple Signage Card:
Gets Sony Vegas Content Creation Software
AT NO ADDITIONAL CHARGE! + =

10. Sony Professional Display Accessories
Detachable Speakers
Optional Cards
BKM-FW11 5xBNC Component/RGB Card
BKM-FW32 Network Control Card
BKM-FW12 Active Loop Through Card (Component / RGB)
SS-SPxxFW/S or /B
Wall Mounts & Table Stands
ICS-SP30 HD TV Tuner with Lodging Support
SFM1, SFM3 Flat Wall Mount
SFM2 Flat Wall Mount
Content Networking / Digital Signage
PLP-91/D Tilt Wall Mount
BKM-FW50 Network Media Card
EBS-N200D Network Media Player
ICS-FW40D HD Network Media Card
SPOM1 Pullout Wall Mount
SPM-TRI/E Silver Color Base
SPM-TRI/C Clear Acrylic Base

11. Timing : Ex-factory basis
Digital Signage and Public Display Roadmap
FY06 2H
FY07 1H
FY07 2H
Pro-Signage Market
GXDL52H1
07 New
40LX2
32LX2
Volume Market
FWD-50PX3
50PX2
Jul/E
07 New
42PX2
42PV1
VSP-NS7
NSP-1
BKM-FW50
Dec/E
Hospitality Market
KLH-W32
KLH-W26
Timing : Ex-factory basis

12. Where Do Customers Go For Help?
POSC (Product Operations Support Center)
Operational Support for Customers who have purchased products

13. FWD-32LX2F FWD-40LX2F features:
SONY Professional LCD Displays
Picture-And-Picture
Various Side-by-Side settings for
multiple input viewing
Long Lasting Sleek Flat Finish
Available in Silver or Black
PC and Video resolutions
supported
2 x HDMI digital inputs
(PC or Video)
RS232 Control
2 x Expansion Card Slots
Discrete Power On/Off
Enhanced Audio: SRS™ WOW
Illuminated Logo: High, Low, Off
FWD-32LX2F FWD-40LX2F features:

14. FWD-32LX2F & FWD-40LX2F Specifications
SONY Professional LCD Displays
FWD-32LX2F & FWD-40LX2F Specifications
Panel
Resolution x 768
Response Time 8ms
Brightness 450 nits
Contrast Ratio 1,300:1
Viewing Angle (H/V) 178 degree x 178 degree

15. FWD-32LX2F & FWD-40LX2F Interfaces
SONY Professional LCD Displays
FWD-32LX2F & FWD-40LX2F Interfaces
Inputs
HDMI 1.3 (HDCP) 2 (Support for Digital PC and Digital Video)
3.5mm audio input provided for PC
Analog (Component/RGB) (D-Sub / HD15 Connector)
Option Video Card S-Video (in/out) / Composite (BNC In/Out) (BNC adapter provided) Option Control Card 1 RS232C Serial (9 pin) Control-S (In/Out)

16. ICS-SP30RS adds RS232 capabilities
OTHER OFFERING FOR SONY DISPLAYS HD Tuner Card for Hospitality ICS-SP30
Internal High Definition TV Tuner
Pro:Idiom Support
MTI Port for interface with Pay-Per-View systems
Compatible with all major PPV providers
Channel Mapping for connectivity
Stand-Alone and Lodging Mode
ICS-SP30RS adds RS232 capabilities
Designed for touch panel support with AMX and Crestron
Perfect seamless solution for guest suites

17. THANK YOU!