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Why Samsung professional LFD instead of consumer TV for your business environment.

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Presentation on theme: "Why Samsung professional LFD instead of consumer TV for your business environment."— Presentation transcript:

1 Why Samsung professional LFD instead of consumer TV for your business environment

2 Panel- Highest Quality meant for professional usage. Panel- Consumer Grade ; High quality but meant for consumer usage (irregular) Electronics-Industrial Grade Long Life Electronic Boards and components Electronics- Consumer Grade Electronics PC Usage- with flickering ; actually not meant for computer usage. PC Usage- No Flickering ; stable ; High Quality Brightness- Higher Brightness possible Brightness- For usage in homes Brightness of 350cd/sqm Warranty- 3 years Onsite Warranty (B2B – professional approach) Warranty- limited to 2 Years (B2C - consumer approach) Operation- Horizontal or Vertical Display Mode possible Operation- Horizontal display only Anti Image Retention- Built-in software solution Anti Image Retention Not considered LFD Display with built-in media player Consumer TV Why use a Large Format Display vs a regular TV for your business?

3 1.More Reliable 1.More Reliable Better for regular, long & more intensive use Internal components professional use oriented 2.Adapted for usage in professional environments 2.Adapted for usage in professional environments A clear and sophisticated display quality in bright environment of public/prof. places Less reflection from light: anti-reflection coated 3.Cheaper solution than a regular TV 3.Cheaper solution than a regular TV Initial investment is higher, but total ROI needs to be taken into account so in the end LFD solution is cheaper (total scope) 4.Continuity 4.Continuity LFD product cycle is more stable & more long term approach responding to professional customer needs and expectations 5.Easy management of your content 5.Easy management of your content Internal Media Player Free software for content management - MagicInfo Lite S/W included

4 LFD panel has lower operating temperature vs a consumer TV LFD panel has lower operating temperature vs a consumer TV LFD: LFD: Control of internal temperature Appropriate for more intensive & long-term use Consumer TV: Consumer TV: Product lifetime is affected due to excessive heat in case of more long-term use DID dedicated Panel (Digital Information Display) DID dedicated Panel (Digital Information Display) LFD: LFD: Use of DID panel dedicated to the professional market & usage (electronics) Consumer TV: Consumer TV: Use of General Consumer Panel Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time 3 years professional warranty LFD vs 2 years warranty consumer TV 3 years professional warranty LFD vs 2 years warranty consumer TV Additional Thermal spread sheet How is a LFD more reliable than a TV?

5 LFD more adapted for professional environments More brightness vs regular TV (up to 700nits vs 350 nits) More brightness vs regular TV (up to 700nits vs 350 nits) Anti-reflection coat on LFD, not considered on consumer TV. Anti-reflection coat on LFD, not considered on consumer TV. LFD offering full connectivity (still VGA - not present anymore on TV) LFD offering full connectivity (still VGA - not present anymore on TV) DVI port locking type signal cable preferred for public area DVI port locking type signal cable preferred for public area Safety lock: securing function keys in public area Safety lock: securing function keys in public area Timer : on/off, source, volume and holiday option Timer : on/off, source, volume and holiday option Auto source switching: automatic switching to secondary source if primary down Auto source switching: automatic switching to secondary source if primary down For some models (ME) optional touch overlay accessory available (upgradable) For some models (ME) optional touch overlay accessory available (upgradable) Conventional TVSamsung LFD

6 Easy management of your content Free software MagicInfo Lite with embedded media player solution Free software MagicInfo Lite with embedded media player solution Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time You can play content saved on internal memory or USB memory You can play content saved on internal memory or USB memory You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays) You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays)

7 7 Strong points analysis LFD pro vs. consumer TV Category LFD - MD series TV FeatureReason Pro area DVI port / VGA locking type signal cable preferred for pro area – VGA still needed None Safety lockSecuring / blocking function keys for pro areaNone Timeron/off, source, volume and holiday optionLimited Auto source switching Automatic switching to secondary source if primary is down None Remote control RS232c in/outEffective and economical configuration via daisy chainonly RS232C in MDC program Multi Display Control program - provided as in-box feature None Various commandsenough protocol command supports for precise controlLimited Digital sigange software (basic) MagicInfo Lite suitable digital signage software for light users local and remote scheduling supported None Embedded media player storing media contents in intermal memory simple scheduling by remote controller Limited (B2C functionality) Technology Components linked to proMaximum ROINone Daily operation Professional usage more intensive - possible up to 16h/day or 24/7 None Videowall Natural modeAutomatic calculation of bezel width for natural pictureNone 10x10 (Max. 100 units) simple videowall possible without any additional equipment None Satety Hard power switchIsolate power supplier from power systemNone IT standardcompliant with IT standard IEC60950IEC60065 Warranty3 years – B2B approachlonger warranty policy – B2B philosophy2 years

8 8 5. Objection handling 1. Connectivity(1/2) Specialis t Customers Samsung LFD seems not to have enough connectivity, specially on HDMI Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc (even VGA still on LFD) DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently. Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable

9 9 5. Objection handling 1. Connectivity(2/2) Specialis t Customers Samsung LFD doesnt have TV input port Samsung MD series have TV ANT input for US and Korea market. In other regions, TV tuner box provided by 3 rd party is broadly used specially in public area for user convenience Tuner box

10 10 5. Objection handling 2. Price Specialist Customers The unit price of LFD is relatively higher than consumer TV LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, ROI, warranty, ….) If user scenario is not just watching TV, total installation cost and operation cost should be considered For basic digital signage projects Samsung LFD LED series have standard embedded media player solution with free Magicinfo S/W - easy upgrade possible in next phase & when needed by adding full PC and more advanced software + + LFD Media Player Scheduler S/W Total installation cost


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