1. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL Introducing MagicInfo Lite Samsung Digital Signage

2. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL What is Samsung MagicInfo? What is Samsung MagicInfo? Samsung MagicInfo is a software and hardware system within specialized network compatible LFDs, allowing transmission of media and office files via TCP/IP, from a server with installed MagicInfo software. Samsung MagicInfo is a software and hardware system within specialized network compatible LFDs, allowing transmission of media and office files via TCP/IP, from a server with installed MagicInfo software. MagicInfo consists of two parts: MagicInfo consists of two parts: The MagicInfo player software installed onto the Samsung SSP enabled LFD or PC module. The MagicInfo player software installed onto the Samsung SSP enabled LFD or PC module. MagicInfo server software to be installed on a networked Windows PC, supplied by the user. MagicInfo server software to be installed on a networked Windows PC, supplied by the user. The MagicInfo Concept Display with MagicInfo User PC with MagicInfo Server User PC with MagicInfo Server Media Files via TCP/IP Media Files via TCP/IP

3. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL The Benefit of MagicInfo MagicInfo offers a cost effective solution for a multi-display digital signage network. MagicInfo offers a cost effective solution for a multi-display digital signage network. It removes the need to integrate a separate media player into the display system. It removes the need to integrate a separate media player into the display system. It eliminates dealing with multiple sources and/or signal distribution. It eliminates dealing with multiple sources and/or signal distribution. MagicInfo provides easy content scheduling, power on/off, and remote control by the server PC. MagicInfo provides easy content scheduling, power on/off, and remote control by the server PC. MagicInfo features a simple configuration through a LAN or Internet MagicInfo features a simple configuration through a LAN or Internet Without MagicInfo With MagicInfo MagicInfo LFD 5 MagicInfo Server PC MagicInfo Server PC LAN LAN MagicInfo LFD 4 MagicInfo LFD 1 MagicInfo LFD 2 MagicInfo LFD 3 Media Player + Display LAN Server PC

4. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL

5. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL Introducing MagicInfo Lite MagicInfo Lite is Samsung’s entry level digital signage software. MagicInfo Lite is Samsung’s entry level digital signage software. Included with every SSP (Smart Signage Platform) enabled MD, ME, PE, and UE series display, is an onboard SoC (System on Chip) media player. Included with every SSP (Smart Signage Platform) enabled MD, ME, PE, and UE series display, is an onboard SoC (System on Chip) media player. This player, while not as powerful as a full dedicated PC, offers complete digital signage functionality, at no additional cost. This player, while not as powerful as a full dedicated PC, offers complete digital signage functionality, at no additional cost.

6. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL MagicInfo Lite Player The onboard MagicInfo Lite Player allows you to play specific types of content files, either on demand, or according to a basic schedule. The onboard MagicInfo Lite Player allows you to play specific types of content files, either on demand, or according to a basic schedule. The player is equipped with an onboard USB port, for connecting flash drives or supported Samsung wireless adapters. The player is equipped with an onboard USB port, for connecting flash drives or supported Samsung wireless adapters. Content can be played directly from an attached USB drive, or from internal memory. Content can be played directly from an attached USB drive, or from internal memory.

7. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL MagicInfo Lite Player USB Auto Play USB Auto Play The MagicInfo Lite Player allows you to play content automatically off a connected USB drive. The MagicInfo Lite Player allows you to play content automatically off a connected USB drive. Content files will play in alphabetical order by file name, from a folder named “MagicInfoSlide” in the root of the attached USB storage, when USB AutoPlay is selected from the on screen menu. Content files will play in alphabetical order by file name, from a folder named “MagicInfoSlide” in the root of the attached USB storage, when USB AutoPlay is selected from the on screen menu.

8. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL MagicInfo Lite Player MagicInfo Lite supports creation of basic schedules directly on the display, through on screen menus, using the IR remote control. MagicInfo Lite supports creation of basic schedules directly on the display, through on screen menus, using the IR remote control.

9. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL The MagicInfo Lite Network The MagicInfo Lite Player also provides the ability to build a networked signage system. The MagicInfo Lite Player also provides the ability to build a networked signage system. You can create up to a 25 display network, utilizing standard Ethernet or wireless networking (WIS09ABGN, WIS09ABGN2 or WIS10ABGN - sold separately). You can create up to a 25 display network, utilizing standard Ethernet or wireless networking (WIS09ABGN, WIS09ABGN2 or WIS10ABGN - sold separately). Additional 20 displays may be added using a purchasable license (part CY-MILSSTS). Additional 20 displays may be added using a purchasable license (part CY-MILSSTS). The MagicInfo Lite Player connects to the MagicInfo Lite server software, installed on a user supplied PC. The MagicInfo Lite Player connects to the MagicInfo Lite server software, installed on a user supplied PC. The displays can be located on the same network as the server, or on different networks, connected via the Internet. The displays can be located on the same network as the server, or on different networks, connected via the Internet.

10. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL The MagicInfo Lite Network The MagicInfo Lite server can be accessed and controlled from any PC with a standard web browser that has IP visibility of the server PC over the network or Internet. The MagicInfo Lite server can be accessed and controlled from any PC with a standard web browser that has IP visibility of the server PC over the network or Internet.

11. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL MagicInfo Lite Content MagicInfo Lite supports the following content file types, displayed only in full screen: MagicInfo Lite supports the following content file types, displayed only in full screen: Flash 10.1 Pictures (JPG) Video Files PPT ( ~2007 ) animation effects and some languages are not supported

12. Change | Challenge | Create © 2012 Samsung Electronics America - CONFIDENTIAL