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Why use a Large Format Display vs a regular TV for your business?

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Presentation on theme: "Why use a Large Format Display vs a regular TV for your business?"— Presentation transcript:

1 Why Samsung professional LFD instead of consumer TV for your business environment

2 Why use a Large Format Display vs a regular TV for your business?
Any Brand TV LFD PC Usage- with flickering ; actually not meant for computer usage. PC Usage- No Flickering ; stable ; High Quality Panel- Consumer Grade ; High Quality but meant for limited consumer usage Panel- Highest Quality meant for professional usage. Display with Built in player Brightness- For usage in homes Brightness of 350cd/sqm Electronics- Consumer Grade Electronics Electronics-Industrial Grade Long Life Electronic Boards and components Brightness- High Brightness of 450cd/sqm Warranty- Warranty limited to 2 Years (B2C market approach) Warranty- 3 year Onsite Warranty (B2B – professional approach) Operation- Horizontal or Vertical Display Mode Anti Image Retention Not considered Operation- Horizontal display only Anti Image Retention- In Built software solution

3 Why use a Large Format Display vs a regular TV for your business?
More Reliable → Better for long & more intensive use then a consumer TV Internal components professional use oriented Adapted for usage in professional environments → A clear and sophisticated display quality in bright environment of public places → Less relfection from light: anti-reflection coated Cheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken in consideration so in the end LFD solution is cheaper (total scope) Continuity → LFD product cycle more stable & more long term approach responding to professional customer needs and expectations Easy management of your content → Internal Media Player → Free software for content management - MagicInfo Lite S/W included 3

4 Additional Thermal spread sheet
How is a LFD more Reliabele than a TV? LFD panel has lower operating temperature vs a consumer TV LFD: • Control of internal temperature through fan • Appropriate for a long-term use Consumer TV: • Product longevity is affected due to excessive heat in case of a long-term use Additional Thermal spread sheet DID dedicated Panel LFD: • Use of DID panel dedicated to the Digital Signage market Consumer TV: • Use of General Consumer Panel No image retention occurs even with displaying a fixed pattern video for a long time (image retention mode) 3 years professional warranty LFD vs 2 years warranty consumer TV 4

5 LFD more adapted for professional environments
More brightness vs regular TV (up to 700nits vs 350 nits) Anti-reflection coat on LFD, not so on consumer TV. LFD offering full connectivity (still VGA - not present anymore on TV) DVI port locking type signal cable preferred for public area Safety lock: securing function keys in public area Timer : on/off, source, volume and holiday option Auto source switching : automatic switching to secondary source if primary down Conventional TV Samsung LFD 5

6 Easy management of your content
Free software MagicInfo Lite with embedded media player solution Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time You can play content saved on internal memory or USB memory You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays) 6

7 Strong points analysis LFD pro vs. consumer TV
Category LFD - MD series TV Feature Reason Pro area DVI port / VGA locking type signal cable preferred for pro area – VGA still needed None Safety lock Securing / blocking function keys for pro area Timer on/off, source, volume and holiday option Limited Auto source switching Automatic switching to secondary source if primary is down Remote control RS232c in/out Effective and economical configuration via daisy chain only RS232C in MDC program Multi Display Control program - provided as in-box feature Various commands enough protocol command supports for precise control Digital sigange software (basic) MagicInfo Lite suitable digital signage software for light users local and remote scheduling supported Embedded media player storing media contents in intermal memory simple scheduling by remote controller (B2C functionality) Technology Components linked to pro Maximum ROI Daily operation Professional usage more intensive - possible up to 16h/day or 24/7 Videowall Natural mode Automatic calculation of bezel width for natural picture 10x10 (Max. 100 units) simple videowall possible without any additional equipment Satety Hard power switch Isolate power supplier from power system IT standard compliant with IT standard IEC60950 IEC60065 Warranty 3 years – B2B approach longer warranty policy – B2B philosophy 2 years

8 5. Objection handling 1. Connectivity(1/2)
Samsung LFD seems not to have enough connectivity, specially on HDMI or Analog Customers Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently. Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable Specialist

9 <North America / Korea>
5. Objection handling 1. Connectivity(2/2) Samsung LFD doesn’t have TV input port Customers Samsung MD series have TV ANT input for US and Korea market. In other regions, TV tuner box provided by 3rd party is broadly used specially in public area for user convenience Specialist <North America / Korea> <World Wide> Tuner box

10 Total installation cost
5. Objection handling 2. Price The unit price of LFD is relatively higher than consumer TV Customers LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, TCO, warranty, ….) If user scenario is not just watching TV, total installation cost and operation cost should be considered Normally, media player and scheduler s/w are required for digital signage installation as another cost. Samsung MD series has embedded PC and Magicinfo S/W inside which no additional cost needed Specialist + Retail TV Media Player Scheduler S/W Total installation cost

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