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Why Samsung professional LFD instead of consumer TV for your business environment.

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Presentation on theme: "Why Samsung professional LFD instead of consumer TV for your business environment."— Presentation transcript:

1 Why Samsung professional LFD instead of consumer TV for your business environment

2 Panel- Highest Quality meant for professional usage. Panel- Consumer Grade ; High Quality but meant for limited consumer usage Electronics-Industrial Grade Long Life Electronic Boards and components Electronics- Consumer Grade Electronics PC Usage- with flickering ; actually not meant for computer usage. PC Usage- No Flickering ; stable ; High Quality Brightness- High Brightness of 450cd/sqm Brightness- For usage in homes Brightness of 350cd/sqm Warranty- 3 year Onsite Warranty (B2B – professional approach) Warranty- Warranty limited to 2 Years (B2C market approach) Operation- Horizontal or Vertical Display Mode Operation- Horizontal display only Anti Image Retention- In Built software solution Anti Image Retention Not considered LFD Display with Built in player Any Brand TV Why use a Large Format Display vs a regular TV for your business?

3 1.More Reliable 1.More Reliable Better for long & more intensive use then a consumer TV Internal components professional use oriented 2.Adapted for usage in professional environments 2.Adapted for usage in professional environments A clear and sophisticated display quality in bright environment of public places Less relfection from light: anti-reflection coated 3.Cheaper solution than a regular TV 3.Cheaper solution than a regular TV Initial investment is higher, but total ROI needs to be taken in consideration so in the end LFD solution is cheaper (total scope) 4.Continuity 4.Continuity LFD product cycle more stable & more long term approach responding to professional customer needs and expectations 5.Easy management of your content 5.Easy management of your content Internal Media Player Free software for content management - MagicInfo Lite S/W included

4 LFD panel has lower operating temperature vs a consumer TV LFD panel has lower operating temperature vs a consumer TV LFD: LFD: Control of internal temperature through fan Appropriate for a long-term use Consumer TV: Consumer TV: Product longevity is affected due to excessive heat in case of a long-term use DID dedicated Panel DID dedicated Panel LFD: LFD: Use of DID panel dedicated to the Digital Signage market Consumer TV: Consumer TV: Use of General Consumer Panel No image retention occurs even with displaying a fixed pattern video for a long time (image retention mode) No image retention occurs even with displaying a fixed pattern video for a long time (image retention mode) 3 years professional warranty LFD vs 2 years warranty consumer TV 3 years professional warranty LFD vs 2 years warranty consumer TV Additional Thermal spread sheet How is a LFD more Reliabele than a TV?

5 LFD more adapted for professional environments More brightness vs regular TV (up to 700nits vs 350 nits) More brightness vs regular TV (up to 700nits vs 350 nits) Anti-reflection coat on LFD, not so on consumer TV. Anti-reflection coat on LFD, not so on consumer TV. LFD offering full connectivity (still VGA - not present anymore on TV) LFD offering full connectivity (still VGA - not present anymore on TV) DVI port locking type signal cable preferred for public area DVI port locking type signal cable preferred for public area Safety lock: securing function keys in public area Safety lock: securing function keys in public area Timer : on/off, source, volume and holiday option Timer : on/off, source, volume and holiday option Auto source switching : automatic switching to secondary source if primary down Auto source switching : automatic switching to secondary source if primary down Conventional TVSamsung LFD

6 Easy management of your content Free software MagicInfo Lite with embedded media player solution Free software MagicInfo Lite with embedded media player solution Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time You can play content saved on internal memory or USB memory You can play content saved on internal memory or USB memory You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays) You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays)

7 7 Strong points analysis LFD pro vs. consumer TV Category LFD - MD series TV FeatureReason Pro area DVI port / VGA locking type signal cable preferred for pro area – VGA still needed None Safety lockSecuring / blocking function keys for pro areaNone Timeron/off, source, volume and holiday optionLimited Auto source switching Automatic switching to secondary source if primary is down None Remote control RS232c in/outEffective and economical configuration via daisy chainonly RS232C in MDC program Multi Display Control program - provided as in-box feature None Various commandsenough protocol command supports for precise controlLimited Digital sigange software (basic) MagicInfo Lite suitable digital signage software for light users local and remote scheduling supported None Embedded media player storing media contents in intermal memory simple scheduling by remote controller Limited (B2C functionality) Technology Components linked to proMaximum ROINone Daily operation Professional usage more intensive - possible up to 16h/day or 24/7 None Videowall Natural modeAutomatic calculation of bezel width for natural pictureNone 10x10 (Max. 100 units) simple videowall possible without any additional equipment None Satety Hard power switchIsolate power supplier from power systemNone IT standardcompliant with IT standard IEC60950IEC60065 Warranty3 years – B2B approachlonger warranty policy – B2B philosophy2 years

8 8 5. Objection handling 1. Connectivity(1/2) Specialis t Customers Samsung LFD seems not to have enough connectivity, specially on HDMI or Analog Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently. Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable

9 9 5. Objection handling 1. Connectivity(2/2) Specialis t Customers Samsung LFD doesnt have TV input port Samsung MD series have TV ANT input for US and Korea market. In other regions, TV tuner box provided by 3 rd party is broadly used specially in public area for user convenience Tuner box

10 10 5. Objection handling 2. Price Specialist Customers The unit price of LFD is relatively higher than consumer TV LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, TCO, warranty, ….) If user scenario is not just watching TV, total installation cost and operation cost should be considered Normally, media player and scheduler s/w are required for digital signage installation as another cost. Samsung MD series has embedded PC and Magicinfo S/W inside which no additional cost needed + + Retail TV Media Player Scheduler S/W Total installation cost


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