1. Meeting 2 Open your eyes to messages around you.
English 255
Meeting 2
Open your eyes to messages around you.

2. Participation Required: 30 pts
Reading Journals
Discussion (20 points for presenting your ideas)
Additional 5 points per response to another student’s ideas
Participation Required: 30 pts
Everything’s an argument with readings (EAWR)
Fast
Food
Nation
(FFN)

3. Quiz

4. Chapter 1: Everything is an Argument
Examine the world around you.
There are subtle (and not so subtle) messages: they tell you to be a certain way, look a certain way, live a certain way, think a certain way or trust a certain group/product.
What argument is this poster making?
This poster was American propaganda during WW2 – “Rosie the Riveter” it was directed at women on the home front. The woman is not in a dress, but in a work shirt. The argument here is to step up to the challenge of working outside the home: take over the man’s role while he’s away. Sense of identity: American (notice red and blue?), WHITE woman. Could be any religion, could be any ethnicity really.

5. Is everything an argument? Pg 36
What kinds of arguments – if any- might be made by these items? Choose 1 or all
Deliverable: Group Oral presentation to class

6. Messages around us: Assignment,pg 36
4. What common experiences – if any- do the following objects, brand names, and symbols evoke and for what audiences in particular? Choose 1 or all Deliverable: Group Oral presentation to class

7. Review Logos/ Logical appeals Pathos Ethos Emotional appeals
Its important to consider these 6 things in the things you see, read, and write. Why? Who is the author? What are they talking about? Who is their audience (demographic makeup)?
How is the author appealing to your logic? Your emotion? Your Ethics? In the article you read last week – which appeal was strongest? Poverty –emotion/ethics; Wife – ethics/emotion/logic; Words – logic? Desire to raise your child correctly?
Pathos
Emotional appeals
Ethos
Ethical appeals
We’ll be going in depth on each one in the next chapters

8. Chpt 2: Pathos Emotional Appeals
Emotions one might appeal to
Chpt 2: Pathos Emotional Appeals
More effective when persuading than when arguing – not just agreeing, but taking action!
Build bridges – convince audience that you understand their experiences
Sustain an argument – make logical claims stronger/more memorable
Humor? – put readers at ease, deal with sensitive issues, admit problems, OR come off in bad taste, insulting, derogatory.

9. Group assignment. Deliverable: oral presentation by group
Emotional appeals
Review advertisements in two magazines.
Classify by types of emotional appeal:
Who is the intended audience?
What is the message? What types of emotions are the ads appealing to?
Group assignment. Deliverable: oral presentation by group

10. Group assignment. Deliverable: oral presentation by group
Emotional appeals
What specific emotions do the following slogans, sales pitches and maxims appeal?
Just do it. – Nike
Think different – Apple
Reach out and touch someone - AT&T
Yes we can! – Barak Obama
Country first. – John McCain
By any means necessary. – Malcom X
Have it your way. – Burger King
You can trust your car to the man who wears the star. – Texaco
It’s everywhere you want to be – Visa
Know what comes between me and my Calvins? Nothing! – Calvin Klein jeans
Don’t mess with Texas! – Texas antilitter campaign.
Group assignment. Deliverable: oral presentation by group

11. Chpt 3: Ethos Character/Credibility Appeals
WE can’t begin to fathom the depths of each individual argument/cause in life, so we turn to “experts” – Dr.s, lawyers, teachers, pastors for wise, well-informed, honest advice.
Authority on THIS issue
Trustworthy/credible on THIS issue
Motives?
Can work in 2 ways: establish or question the credibility

12. Authority
Credibility
Motivation
What does s/he know about the subject? What experiences set him/her above others in this? Why should I pay attention to this writer?
Honesty
Respect for audience
Likeability
Reasonable claims
Appearance
Present yourself
Connect your own beliefs to established
What interests are they serving?
(loyalties)
How will s/he profit from this?

13. Compare these commercials. Who stars in them? Who is credible?
Put it to use!
- Diet pills
- diet pills
/20 investigation
Compare these commercials.
Who stars in them?
Who is credible?
How do they try to build credibility?

14. Ethos (credibility) Assignment: read, decide, present to class
Authority and Credibility
Whenever you draw on another source of information, it’s important that you consider how your audience will respond. On the handout are a number of different celebrities.
Review the handout. Choose 2-5 people on the list to examine.
What audiences respect them and would accept them as legitimate sources of information in their areas of expertise? Who would distrust them?
Group assignment. Deliverable: oral presentation by group

15. Project: Choose ONE of these Due: End of class tonight.
Analyze an advertisement
Create an advertisement (pg 68 #4)
Choose an advertisement. Analyze it, writing the answers to:
What is the product/service?
Who is the audience? Give as many details as you can ascertain.
How does the piece use pathos (emotion)?
Discuss the ethos of the piece.
Develop a one-page print advertisement for a product or service that you use often (or a political position)
Choose a spokesperson who seems least likely to endorse your product.
Submit 1 set of responses: how are you using pathos? How is ethos addressed?
Group assignment. Deliverables: oral presentation by group. 1 pg analysis handed in