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Rhetoric Techniques. Warm-Up: Study the advertisement below. What is it trying to convince (persuade) you to do? How is it trying to convince (persuade)

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Presentation on theme: "Rhetoric Techniques. Warm-Up: Study the advertisement below. What is it trying to convince (persuade) you to do? How is it trying to convince (persuade)"— Presentation transcript:

1 Rhetoric Techniques

2 Warm-Up: Study the advertisement below. What is it trying to convince (persuade) you to do? How is it trying to convince (persuade) you?

3 What is Rhetoric? the art of effective expression (speaking & writing) and the persuasive use of language the art of effective expression (speaking & writing) and the persuasive use of language

4 Ethos, Pathos, Logos Greek philosopher Aristotle argued that there are three basic ways to persuade an audience that you are right. Greek philosopher Aristotle argued that there are three basic ways to persuade an audience that you are right.

5 ETHOS Establishes the writers or speakers authority, credibility, and believability as he/she speaks/writes. Establishes the writers or speakers authority, credibility, and believability as he/she speaks/writes. Uses evidence that appeals to ethics and character. Often uses celebrity endorsement. Uses evidence that appeals to ethics and character. Often uses celebrity endorsement.

6 Ethos Example:

7 PATHOS: The use of emotion and affect to persuade. The use of emotion and affect to persuade. Uses evidence that appeals to the heart; to ones emotions; uses inspirational words/images; uses words/images to anger you Uses evidence that appeals to the heart; to ones emotions; uses inspirational words/images; uses words/images to anger you Bandwagon is a type of Pathos – Everyones buying/wearing/eating/drin king a particular product so you should, too! Bandwagon is a type of Pathos – Everyones buying/wearing/eating/drin king a particular product so you should, too!

8 PATHOS EXAMPLE:

9 Logos The use of logic/facts, rationality, and critical reasoning to persuade. The use of logic/facts, rationality, and critical reasoning to persuade. Uses evidence that appeals to the mind not the heart/emotions. Uses evidence that appeals to the mind not the heart/emotions. Seeks to persuade the audience intellectually (uses facts, statistics, charts, definitions, cause/effect. Seeks to persuade the audience intellectually (uses facts, statistics, charts, definitions, cause/effect.

10 LOGOS EXAMPLE:

11 Parallel Structure The expression of similar ideas using similar grammatical form. The expression of similar ideas using similar grammatical form. This helps create a rhythmic flow to the writing that grabs the audiences attention This helps create a rhythmic flow to the writing that grabs the audiences attention Clauses, phrases, parts of speech, verb tense. Clauses, phrases, parts of speech, verb tense.

12 Parallel Structure Examples: Last summer, we went camping, hiking, and sky-diving. Last summer, we went camping, hiking, and sky-diving. The –ing endings create parallel structure The –ing endings create parallel structure

13 REMEMBER:

14 Practice!!! On the back of your handout, record the advertisements under the rhetoric technique it applies. On the back of your handout, record the advertisements under the rhetoric technique it applies. Dont shout out, just write your initial response. You can change answers as we review them afterwards. Dont shout out, just write your initial response. You can change answers as we review them afterwards.

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25 Which of these have parallel structure? 1. They like to look but not to listen. 2. They like to look but not listen.

26 Independent Practice: You will be assigned a particular Rhetoric Technique. You will be assigned a particular Rhetoric Technique. You will decide on an ordinary object for which to create an advertisement, applying your assigned Rhetoric Technique to convince an audience to buy the object. You will decide on an ordinary object for which to create an advertisement, applying your assigned Rhetoric Technique to convince an audience to buy the object.

27 Example: Rhetoric Technique Assigned: LOGOS Rhetoric Technique Assigned: LOGOS Student-choice object: Pencil Student-choice object: Pencil The ad might look something like this... The ad might look something like this... Ticonderoga... Used by 8 million students everyday.

28 On your published advertisement, you must include …. On your published advertisement, you must include …. The name of Rhetoric Technique. The name of Rhetoric Technique. A brief (1 sentence) explanation of how your advertisement uses that Rhetoric Technique. A brief (1 sentence) explanation of how your advertisement uses that Rhetoric Technique.


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