7PATHOS: The use of emotion and affect to persuade. Uses evidence that appeals to the heart; to one’s emotions; uses inspirational words/images; uses words/images to anger youBandwagon is a type of Pathos – “Everyone’s buying/wearing/eating/drin king a particular product so you should, too!”PATHOS:
9The use of logic/facts, rationality, and critical reasoning to persuade. Uses evidence that appeals to the mind not the heart/emotions.Seeks to persuade the audience intellectually (uses facts, statistics, charts, definitions, cause/effect.Logos
11The expression of similar ideas using similar grammatical form. This helps create a rhythmic flow to the writing that grabs the audiences’ attentionClauses, phrases, parts of speech, verb tense.Parallel Structure
12Parallel Structure Examples: Last summer, we went camping, hiking, and sky-diving.The –ing endings create parallel structureParallel Structure Examples:
14On the back of your handout, record the advertisements under the rhetoric technique it applies. Don’t shout out, just write your initial response. You can change answers as we review them afterwards.Practice!!!
25Which of these have parallel structure? 1. They like to look but not to listen.2. They like to look but not listen.Which of these have parallel structure?
26Independent Practice: You will be assigned a particular Rhetoric Technique.You will decide on an ordinary object for which to create an advertisement, applying your assigned Rhetoric Technique to convince an audience to buy the object.Independent Practice:
27Example: Rhetoric Technique Assigned: LOGOS Student-choice object: PencilThe ad might look something like this . . .Example:Ticonderoga Used by 8 million students everyday.
28On your published advertisement, you must include …. The name of Rhetoric Technique .A brief (1 sentence) explanation of how your advertisement uses that Rhetoric Technique.