1. 12/8/14 Do Now: - Using the list of rhetorical devices, complete the rhetorical strategies pre- assessment. Homework: - None Content Objective (What): Students will review rhetorical appeals by examining advertisements. Language Objective (How): Students will analyze advertisements and the intended audience, purpose, and rhetorical appeals. Students will record their findings on the handout

2. Understanding Key Terms Rhetoric is the art of effective speaking or writing. It includes the use of figurative language and/or other writing techniques that help make an argument persuasive. Rhetorical strategies/Rhetorical devices are specific techniques a writer uses to develop and shape his/her writing to effectively convey ideas to an audience.

5. Essential Question: How can rhetorical strategies help a writer to construct and enhance a written argument?

6. Rhetoric in the real world Unit Goals:  to learn about specific types and examples of rhetorical strategies  to understand and appreciate how rhetorical devices can influence and enhance an oral or written argument  to use rhetorical devices in your own writing to create a more interesting, thoughtful, and persuasive argument

7. Why study rhetorical strategies? In both speech and writing, rhetorical strategies can influence what you have to say by…. o generating interest in an audience o highlighting certain ideas o improving the flow (fluency) of words and ideas o directing attention to a specific idea o persuading a reader

8. Persuasive Techniques in Advertising Read, Write, Think Video

9. Rhetorical Appeals: these are the three main avenues by which people are persuaded Logos: Strategy of reason, logic, or facts. Any type of argument which appeals to someone’s rational side is appealing to logos. Ethos: Strategy of credibility, authority, or character. Appeals to ethos demonstrate the author’s trustworthiness, expertise, and honesty and attempt to put the author in a more positive light to the audience. Pathos: Strategy of emotions and affect (the way the piece makes us feel). Pathos appeals to an audience’s sense of anger, sorrow, pity, and/or excitement.

14. -Volkswagen CommercialVolkswagen Commercial -Bounty CommercialBounty Commercial -Extra CommercialExtra Commercial -Chevy CommercialChevy Commercial Television Commercials