1. 1 Proximus presents: BlackBerry from Vodafone Phone, email, SMS, browser & organiser in 1 wireless device to increase your productivity Best of Wireless November 24th 2004 Florence Siquet Business Mobile Division Marketing

2. Introduction – the mobility challenge On any given day, worldwide, one third of our people are not at an IBM location - - they are working onsite with customers, telecommuting or are mobile. Today, we must reconsider our traditional concept of work and how it gets done, because Flexible Work Options allow our workforce to serve customers as never before. To empower all employees with the means to access information and perform their work anywhere and at any time Samuel J. Palmisano, IBM Chairman of the Board and Chief Executive Officer

3. Product  BlackBerry™ is a Mobile office solution o Allowing for push email & PIM o Using specific BlackBerry™ devices (friendly usage) o End to End solution fully secured “You can read, forward, reply, create and delete emails as well as attachments. Enabling you to manage your contacts and your calendar as well to make you more productive.”

4. Product - Solution Architecture Proximus customer Public Internet RIM (UK) Proximus Network GPRS Leased Lines Email server (Microsoft Exchange or Lotus Domino) BlackBerry Enterprise Server Triple encryption Automatically push email to BlackBerry™ device (no end-user action needed – no manual synchronisation needed) Public Internet RIM BlackBerry Data Centre (UK) Firewall CAL software End-user

5. Product – components Device Application Telco

6. BlackBerry Wireless Handheld™ Always On, Always Connected® Tri-Band (900, 1800, 1900MHz GSM, GPRS) High resolution screen 240x160 (65 000 colours) Attachment viewing (e.g. Word, Excel, pdf, PowerPoint,…) JAVA™ based platform Organizer synchronization High security (password enable) memory for applications & data storage (16MB flash + 2MB SRAM) High Battery life (up to 4 hours talk time) Intuitive menu Product - device

7. Luxembourg, Netherlands, Germany, United Kingdom, Ireland, France, Italy, Switzerland, Austria, Spain, Portugal, Greece, Sweden, Finland, Norway, Denmark, Czech Republic, Slovak Republic, Malta,U.S.A. & Singapore Included Proximus GPRS network: 99,9% of the Belgian population, GPRS roaming in more than 30 countries! Product – Telco

8. BlackBerry Enterprise Server™ Microsoft® Exchange 2000 - 2003 Lotus® Domino V5 & V6. SAP & Siebel and other Java™ based Data bases Internet BlackBerry Enterprise Server™ Push Technology Data compression (optimisation) Device management Security management Main email & data base servers compliant Product – application

9. Customer benefits  Time saving  Easy to use: just like a mobile phone, with no passwords or logins to remember  Email finds you: your new messages automatically arrive, so you don't need to keep checking and no more shocks of returning to an inbox full of emails  Fast response: you can reply to customers, sales prospects and friends quickly and easily  Convenient: pocket size handheld which is there wherever you need it  You're in control: you can filter your messages to make sure that you're not overwhelmed - and you can always switch off!

10. Customer benefits - ROI BlackBerry ROI Study, 2004 by Ipsos Reid (US Survey)  Study conducted with: –490 IT managers –210 BlackBerry end-users  High level results - End-user productivity = 54 minutes downtime into productive time per day (196 hours per year) - Team around end-user productivity = 29% efficiency increase - Payback period of 224 days (conservative calculation) - Total TCO per user is equivalent to = $ 1.228

11. A flavour of Blackberry...

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