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LAUNCHING A PRODUCT. Anatomy of a Successful Launch Launch Philosophy Launch Philosophy Build Up to a Launch Build Up to a Launch Launch Preparation &

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Presentation on theme: "LAUNCHING A PRODUCT. Anatomy of a Successful Launch Launch Philosophy Launch Philosophy Build Up to a Launch Build Up to a Launch Launch Preparation &"— Presentation transcript:

1 LAUNCHING A PRODUCT

2 Anatomy of a Successful Launch Launch Philosophy Launch Philosophy Build Up to a Launch Build Up to a Launch Launch Preparation & Execution Launch Preparation & Execution Launch Promotion Launch Promotion Pre-Launch Pre-Launch Launch Day Launch Day Post Launch Post Launch

3 Launch Philosophy

4 Why Launch? Maximum exposure Maximum exposure Relationship building Relationship building Maximizing revenues Maximizing revenues Create a BUZZ Create a BUZZ

5 Build Up to a Launch

6 JV Promotions to Your List with Key Affiliates JV Promotions to Your List with Key Affiliates Competitive Research Competitive Research Launch Participation as an Affiliate Launch Participation as an Affiliate Internal “Test” Launch Internal “Test” Launch MAIN EVENT MAIN EVENT

7 Launch Preparation

8 Launch Team Launch Team Technology Technology Affiliates Affiliates Storyline & Creative Storyline & Creative Offer Offer Fulfillment & Business Preparation Fulfillment & Business Preparation

9 Launch Team

10 The Launch Star/Story Teller The Launch Star/Story Teller The Copywriter The Copywriter The Web Master & Designer The Web Master & Designer The Technology & Business Process Wizard The Technology & Business Process Wizard The Affiliate Champion The Affiliate Champion The Fulfillment Boss The Fulfillment Boss The Customer Service Fanatic The Customer Service Fanatic The Financial Chief The Financial Chief

11 Launch Affiliates

12 Recruitment Hot Points Recruitment Hot Points Income (Up Front / Continuity) Income (Up Front / Continuity) Sweet Prizes (Opt In & Sales & Daily Performance) Sweet Prizes (Opt In & Sales & Daily Performance) Group Exposure Group Exposure Reciprocal List Building & JV Opportunities Reciprocal List Building & JV Opportunities Learning Process Learning Process

13 Launch Affiliate Web Site Ex.

14 Affiliates Participation Process / Offer Understanding & Training Process / Offer Understanding & Training Spirit of Competition – The Launch BUZZ Spirit of Competition – The Launch BUZZ Make it EASY! Make it EASY! Reminders Reminders Surprise Contests Surprise Contests Offer Performance Offer Performance Timely Reporting Timely Reporting

15 Affiliate Launch s

16 Launch Technology

17 Marketing Platform – FB ex. Infusionsoft Marketing Platform – FB ex. Infusionsoft Affiliate Platform - FB ex. InfusionSoft Affiliate Platform - FB ex. InfusionSoft Web Sites/Pages – FB ex. Wordpress Web Sites/Pages – FB ex. Wordpress Shopping Cart – FB ex. InfusionSoft Shopping Cart – FB ex. InfusionSoft Merchant Account – FB ex. PowerPay and Pay Pal Merchant Account – FB ex. PowerPay and Pay Pal Customer Service Platform – FB ex. Zendesk Customer Service Platform – FB ex. Zendesk Fulfillment Platform – FB ex. Wordpress w/ WishList Fulfillment Platform – FB ex. Wordpress w/ WishList Launch Group – FB ex. ListBox.com Launch Group – FB ex. ListBox.com Webinar Platform – FB ex. GoToWebinar.com Webinar Platform – FB ex. GoToWebinar.com

18 Launch Creative

19 Pre-Launch/Launch Creative Storyline Storyline Video Creative Video Creative Pre-Launch Sequence (Opt In & Value Videos) Pre-Launch Sequence (Opt In & Value Videos) Main Sales Page & Upsell Page Main Sales Page & Upsell Page Thank You Page Thank You Page Web Copy Web Copy Pre-Launch Sequence Pre-Launch Sequence Sales Pages Sales Pages Affiliate Page Affiliate Page Copy Copy List s List s Affiliate s Affiliate s

20 Pre Launch Sequence

21 Telling a story Telling a story Building Value Building Value Building Excitement & Anticipation Building Excitement & Anticipation List Participation through Comments List Participation through Comments Contests Contests Product Preview Product Preview

22 Sample Pre-Launch Sequence Pre-launch 1: Tuesday January 20th – to download Wholesaling Value Video Pre-launch 1: Tuesday January 20th – to download Wholesaling Value Video Pre-launch 2: Thursday January 22nd – to download Wholesaling Value Video Pre-launch 2: Thursday January 22nd – to download Wholesaling Value Video Pre-launch 3: Tuesday January 27th – to download Wholesaling Video Tips Pre-launch 3: Tuesday January 27th – to download Wholesaling Video Tips

23 Opt In 1 Opt In 2 Opt In 3

24 Launch Offer

25 Example 1 – Wholesaling U Example 1 – Wholesaling U + Low price point + Low price point + monthly continuity + monthly continuity + upsells + upsells + downsells + downsells Example 2 - FreedomSoft Example 2 - FreedomSoft + Higher price point + Higher price point + monthly continuity + monthly continuity + downsell sequence or options + downsell sequence or options

26

27 Launch Webinars Inside Look at the Launch Product w/ Affiliates Inside Look at the Launch Product w/ Affiliates Value Webinar with Launch Product Tie In Value Webinar with Launch Product Tie In Encore Webinars Encore Webinars

28 Fulfillment & Post Launch Activities

29 Post Launch Product & Service Fulfillment Product & Service Fulfillment Customer Service Customer Service Affiliate Reconciliation & Payment Affiliate Reconciliation & Payment Upsell Calls from the Floor Upsell Calls from the Floor Back Door Links Back Door Links Limited Time Re-Open Limited Time Re-Open Live Event Follow Up & Cross Sell Webinars for Back End Monetization Live Event Follow Up & Cross Sell Webinars for Back End Monetization

30 Q & A

31 PRESENTATION III

32 10 Million Info Empire Blueprint

33 Why Most Internet Businesses Fail?

34 Finding Your Calling Pick a niche you are GOOD at and have a competitive advantage in or have ABSOLUTE PASSION for Pick a niche you are GOOD at and have a competitive advantage in or have ABSOLUTE PASSION for Ex. Real Estate = Natural transition for real estate investors (teach what you do) Ex. Real Estate = Natural transition for real estate investors (teach what you do) Ex. Dentist = Info Product on how to run a good practice Ex. Dentist = Info Product on how to run a good practice Ex. Pick Up Artist = Teach others how to meet members of opposite sex (or the same) Ex. Pick Up Artist = Teach others how to meet members of opposite sex (or the same)

35 What will it take? THE RIGHT NICHE! THE RIGHT NICHE! Passion & Infinite Curiosity Passion & Infinite Curiosity Mentors and Systems = Leverage Mentors and Systems = Leverage Living Outside of Your Comfort Zone = Self Confidence Living Outside of Your Comfort Zone = Self Confidence Building Team & Outsourcing Building Team & Outsourcing Investment in Technology Investment in Technology Daily, Weekly, Monthly, Annual, 5 Year Actionable Plan Daily, Weekly, Monthly, Annual, 5 Year Actionable Plan Strategic Alliances Strategic Alliances

36 Where to Focus? List Building & Lead Generation List Building & Lead Generation Qualified List is Your Primary Asset in IM Business Qualified List is Your Primary Asset in IM Business Alliance/Relationship Building Alliance/Relationship Building Quickest Way to Grow Your Business Quickest Way to Grow Your Business Building Systems & Applying Latest Technology Building Systems & Applying Latest Technology Any activity that repeats in your business needs a system Any activity that repeats in your business needs a system Growth Projects Set Up & Completion Growth Projects Set Up & Completion Activity that has a beginning and an end that is goal directed Activity that has a beginning and an end that is goal directed

37 Assembling Your Power Team Copywriting & Video Copywriting & Video Web Master / Graphic Designer Web Master / Graphic Designer Project Management (Tech Guru) Project Management (Tech Guru) Business/Financial Management Business/Financial Management Part Time Help (VA’s) Part Time Help (VA’s) Research Research Social Media (Facebook, Twitter, YouTube) Social Media (Facebook, Twitter, YouTube) Admin Activities (ex. Data Entry) Admin Activities (ex. Data Entry)

38 Leveraging Technology List Building Tools (blogs, landing pages, web sites) List Building Tools (blogs, landing pages, web sites) Marketing Platform – Infusion Marketing Platform – Infusion Training Platforms – GoToWebinar Training Platforms – GoToWebinar Membership Platforms – Amember or Wishlist for Wordpress Membership Platforms – Amember or Wishlist for Wordpress eCommerce Platform – PowerPay or PayPal eCommerce Platform – PowerPay or PayPal Social Media Growth Platform Social Media Growth Platform Outsourcing/Project Management Platforms – Skype Outsourcing/Project Management Platforms – Skype

39 Step 1: Niche Building Blogging or Live Niche Networking Blogging or Live Niche Networking Share Information at Live Events & Online Share Information at Live Events & Online Articles Articles Video Video Expert Forums Expert Forums Mentor Others Mentor Others Network through Social Media (your niche) Network through Social Media (your niche) Create/Give Free Content Create/Give Free Content ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

40 Step 2: Product Creation Low Price Lead Generation Product Low Price Lead Generation Product Online Training/Video Series Online Training/Video Series Home Study Curse Creation (Manual + CD’s/DVD’s) Home Study Curse Creation (Manual + CD’s/DVD’s) Live Event Recording/Transcription Live Event Recording/Transcription ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

41 STEP 3: Building Relationships & Alliances Partner Offers to Your List Partner Offers to Your List Affiliate Promotions Affiliate Promotions Live Event JV’s Live Event JV’s ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

42 Step 4: Product Exposure Reciprocal Promotions Reciprocal Promotions Live Event Appearances Live Event Appearances Cross Sells Cross Sells Create Coaching Product (High End Package) Create Coaching Product (High End Package) ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

43 Step 5: PR & Taking it National Niche expert newspapers Niche expert newspapers Niche expert TV Niche expert TV Reality shows Reality shows Online Video Show ex. WineLibraryTV.com Online Video Show ex. WineLibraryTV.com

44 Step 6: Promote Launch or BIG JV Promotion Compete to Win Compete to Win Create a KICK ASS Bonus Package Create a KICK ASS Bonus Package GOAL: Create a Name for Yourself GOAL: Create a Name for Yourself ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

45 Step 7: Launch Your Product or Big Event Create a BUZZ by organizing a launch or putting together a big event Create a BUZZ by organizing a launch or putting together a big event Co-Promote Co-Promote ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

46 Step 8: Sales Floor & Back End Monetization Inbound Webinar Calls Inbound Webinar Calls Outbound Calls Outbound Calls Upsells & Cross Sales with a Floor Upsells & Cross Sales with a Floor ***CONSTANT: Lead Generation – Reinvent Front End ***CONSTANT: Lead Generation – Reinvent Front End

47 FortuneBuilders Case Study

48 MOST IMPORTANT RULE OF SUCCESS

49 10 Step Info Empire Action Plan

50 10 Step Rapid Success Action Plan 1. Research and Decide on a Niche 2. Start Blogging 3. Start Creating Free Content 4. Start Building a List 5. Start Building Alliances by Promoting Others 6. Create Your Own Online Training Series 7. Transcribe & Build Product from Online Training Series 8. Offer Exchange Promotions with JV’s 9. JV on Live Event Promotion 10. Build Out Your Own Back End

51 Q & A


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