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SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.

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Presentation on theme: "SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support."— Presentation transcript:

1 SalesEngine

2 The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support

3 Our Marketing Tools Web Development Pay Per Click Management Sales Funnel Creation Landing Pages SEO Branding Social Media Mobile Development

4 Our Website Work

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11 Our Mobile Work

12 Captive Reach + MGM Resorts

13 Augmented Reality & Bluetooth Beacons

14 Social Media & Paid Campaigns

15 Setup or Optimize (improve) assets including: Website & Landing Pages Facebook fan page Twitter YouTube Google +/Google Places LinkedIn Your website Pinterest Instagram & more Plan and make changes throughout seasons according to event, promotion, product launch, etc. SOCIAL & DIGITAL PRESENCE

16 COMMUNITY GROWTH Attract and retain real, actionable fans, followers, LinkedIn connections and more via: Facebook ads Twitter ads LinkedIn ads YouTube ads Direct connection strategies Hash tag strategies Content strategies

17  Facebook Ads & Promoted Posts – Serve ads to qualified users in a Facebook session who may be either end user/buyer or potential partner. Used to create new fans and also take Facebook users directly to website to transact or participate.  Google Pay Per Click – Serve ads to users actively searching for products, services or opportunities online and bring them to the website to transact.  Linkedin Ads & Promoted Posts – Serve ads and make posts show up for qualified users such as dieticians and massage therapists and either bring them to the Linkedin page to connect or website to learn more.  Twitter Ads – Identify users by discussion (#glutenfree for example) and serve posts to them or connect. PAID MEDIA

18 MARKETING AUTOMATION We plan campaigns and auto responders for your user silos based on their interest and place in the sales cycle. We use tools such as: Marketo – ExactTarget – Salesforce – Pardot – MailChimp - Infusionsoft

19 SOCIAL PUBLIC RELATIONS Increase awareness in the market via: Press Releases Blogger Outreach Media Outreach

20 Measure all tactics including: Social Paid Search Content Social PR Other marketing efforts We report and meet weekly with clients To understand what works, how to improve and ultimately derive ROI. ANALYSIS/REPORTING

21 WEB TRAFFIC/REVENUE Driving traffic to website, landing pages, capture or social assets via: Google PPC Display Advertising Social Ads PR Efforts*above are actual results for real SE client, Twins Fight Gear

22 WEB CONVERSION OPTIMIZATION Increase conversion by improving bounce rates, time on site, page views and lead submissions via improvements in: User interface and user experience Content Design Technologies

23 ENGAGEMENT, NEW MEMBERS & VIRALITY

24 NEW PRODUCT BUZZ

25 LEVERAGE SOCIAL BASE TO INCREASE REVENUE ON-SITE

26 SOCIAL CAMPAIGNS ON THE NEWEST PLATFORMS

27 SOCIAL GROWTH, ENGAGEMENT & REVENUE Risen Magazine had been around for 11 years and had stagnant sales and 1,400 Facebook fans. Parallel 6 grew their fan base over 200,000 REAL Facebook fans in under 12 months. How do we know they are real? Subscriptions up 400% Engagement WITHOUT boosted posts better than major brands such as Cosmopolitan Magazine (see next slide for comparison)

28 SOCIAL GROWTH, ENGAGEMENT & REVENUE Risen Magazine vs. Cosmopolitan Magazine Comparing the highest engaged post of a single month, Risen received: 8,000 more likes 13,000 more shares 1 Million Impressions (unpaid, no boost)

29 CREATE CONTESTS VIRILITY & AMPLIFICATION

30 Traffic/Awareness/Viral – Instagram/Vine Instagram has over 6 million posts on the hashtage #Fishing and reaches fishing fanatics in the palm of their hand visually. SOCIAL PLATFORMS ACTIVATED FOR YOUR BRAND

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