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Terms of Persuasion Contradiction Faulty Reasoning False Authority Red Herring Testimonial Bandwagon Appeal
Persuade To cause to do something by reasoning, urging, or inducement To convince someone to take an action
Techniques Why do you need to know the techniques used for persuasion? Where do you see these techniques used?
Bandwagon Comes from a term used in the circus The “bandwagon” carried the circus band
Bandwagon Appeals to the “everyone is doing it” mentality They want you to “join the crowd” Creates a feeling of belonging
Bandwagon Voting Sports Ideas/Theories Popular Trends
Red Herring Term from the 1800’s Dragged across game trail to throw off scent
Red Herring Presents a side issue not related to the topic Something, usually a clue, intended to mislead or distract the audience
Red Herring Crime novels Villains create a “red herring” in order to throw detectives off the case Politics: hide the real issues
False Authority Use of authority instead of evidence No actual proof; relies on “expert” evidence Ex: “I’m a doctor, and I recommend this medicine.”
Faulty Reasoning Defective reasoning Reasons that don’t matter and/or that are not true Also called logical fallacies Overgeneralization Illogical Conclusion Personal Bias
Faulty Reasoning Example: –1. All humans are mammals. –2. All cats are mammals. So…… –3. All humans are cats. Completely illogical conclusion!!
Testimonial Root word…. _____________
Testimonial A statement in support of truth, fact, or claim A recommendation Often done using celebrity endorsement
Transfer Associating symbols or feelings with a product Attempts to link a positive or negative feeling with an object, person, value, or idea Ex: Dodge commercial with American flag
Sentimental Appeal A means of persuasion meant to convince a person based on an emotional response Ex: pet cruelty commercials; family loss
Scare Tactics A strategy using fear to influence the public’s reaction “Shock value” adds to the impact the ad has on the viewer Ex: anti-drunk driving, smoking, etc.
Contradiction To go against what was previously said Ex: We need to cut school funding which will decrease extra-curricular activities. This is going to affect students, and they may be upset, so the hiring of more counselors would be beneficial.
Comparison Related to “name-calling” Comparing one product to another popular product Shows negatives of competition
Terms of Persuasion Contradiction Faulty Reasoning False Authority Red Herring Testimonial Bandwagon Appeal.
NEW! IMPROVED! Everybody is doing it! A MUST SEE!.
Propaganda. Why bother to study about Propaganda?
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Persuasive Techniques used in Advertising What Consumers Should Know.
Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?
Propaganda An American Tradition. Propaganda Defined Information, either true or false, intended to persuade people to think or act in a certain way.
Sometimes, we feel so strongly about something, we want to persuade others to share our feelings. Authors sometimes try to persuade their readers.
Terms to Know Unit 5. Re- Again, back Mis- Bad or badly, wrong.
Bias and Propaganda. Bias Sometimes, we feel so strongly about something, we want to persuade others to share our feelings. Authors sometimes try.
Recognizing Emotional Appeals 1. What is persuasion? The process of guiding people toward the adoption of an idea, action, or attitude. Often it is illogical.
The Persuasive Process Chapter 14. After completing this chapter, you will be able to define persuasion and describe the persuasive process define persuasion.
Vocabulary 14. Rhetorical Appeal Strategies used to persuade an audience.
PROPAGANDA Tools of Persuasion PROPAGANDA Tools of Persuasion What are the tools of persuasion? Why are they used? When are they used? How can they be.
Advertising Techniques What creates the need? “Buy it for me now!”
Definition: persuasive writing… seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding.
Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.
The Rhetorical Triangle ETHOS (form, manner) Credibility of the writer/speaker PATHOS (force, emotion) Values, belief/audience LOGOS (idea, message)
Propaganda/Persuasion Techniques How the media influences us.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.
ENGLISH 10 PROPAGANDA. WHAT IS IT? Information of a biased or misleading nature, used to promote or publicize a particular political belief. The dissemination.
Reading Strand 3: Concept 3: Persuasive Text Explain basic elements of argument in text and their relationship to the author ’ s purpose and use of.
Persuasion Is All Around You! Intro to Persuasive Techniques and Persuasive Writing “Can You Hear Me Now?”
Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.
Author’s strategy of persuasion. Bias tactics are used by authors to persuade their audience Some persuasive strategies are called “Propaganda techniques,”
Propaganda techniques Or How the media gets Americans to buy, think, and vote.
Propaganda What is propaganda? The goal of propaganda is to spread ideas that further a cause: political, commercial, religious or civil. It is used to.
WHAT IS A CLAIM? A claim is a statement (spoken or written) that something is the case. Ex: He claimed that his grandfather was a famous actor during the.
Persuasive Techniques: A Look at Logical Fallacies Created by Jenny Langer Spring 2008 EDTEC 470, SDSU.
American Literature Research Paper. » An effort to understand how people attempt to influence others through language and symbolic action » This includes.
Persuasive Elements and Techniques Freshmen English.
Propaganda and Bias. What is propaganda? A persuasion technique-It is an attempt to convince others to do something or to change a belief on their own.
Propaganda and Persuasive Techniques. Emotional Appeal What is emotional appeal?
Persuasive Appeals Techniques for Persuading An Audience.
THE ELEMENTS OF AN ARGUMENT. Objectives objectives understand elements of an argument (claim, support) analyze persuasive techniques (appeals by association,
PERSUASION. the claim The purpose of persuasive writing is to convince others to think the way we do or bring about some kind of action. Persuasive text.
Persuasive Techniques What do these different techniques do? Convince people: to buy a certain product to believe something or act in a certain way to.
Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies As we navigate through this PowerPoint, you will be expected to take notes in c-notes.
The products slogan is so attractive that the audience loses sight or doesnt see its true meaning. Glittering Generalities Flavor adventures.
Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.
Propaganda Techniques #19 in TOC -Bandwagon -Loaded Words (repetition, emotional words, name calling) -Testimonials -Plain folks.
Persuasive Writing Making Your Argument. Purpose of Persuasive Writing To present your view and support it with arguments and evidence To “sell” someone.
CRITICAL READING Becoming an aware and smart READER.
Fallacious Reasoning vs. Logical Reasoning (Persuasive vs. Argumentative Writing)
Don’t Get Sucked In! Seven Common Forms of Propaganda.
PROPAGANDA What is it and why is it used? Please take out a piece of paper for a few notes!!!!
Argumentation. Essential Questions What is justice? What issues resonate across cultures? How are arguments are developed?
Purpose: *Recognize methods advertisers use to persuade. *Analyze advertisements for these techniques. *Provide evidence for each technique. ESSENTIAL.
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