22 Scare Tactics Ex: anti-drunk driving, smoking, etc. A strategy using fear to influencethe public’s reaction“Shock value” adds to the impact the ad has on the viewerEx: anti-drunk driving, smoking, etc.
24 Contradiction To go against what was previously said Ex: We need to cut school funding which will decrease extra-curricular activities. This is going to affect students, and they may be upset, so the hiring of more counselors would be beneficial.
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