Presentation on theme: "Terms of Persuasion Contradiction Faulty Reasoning False Authority Red Herring Testimonial Bandwagon Appeal."— Presentation transcript:
Terms of Persuasion Contradiction Faulty Reasoning False Authority Red Herring Testimonial Bandwagon Appeal
Persuade To cause to do something by reasoning, urging, or inducement To convince someone to take an action
Techniques Why do you need to know the techniques used for persuasion? Where do you see these techniques used?
Bandwagon Comes from a term used in the circus The “bandwagon” carried the circus band
Bandwagon Appeals to the “everyone is doing it” mentality They want you to “join the crowd” Creates a feeling of belonging
Bandwagon Voting Sports Ideas/Theories Popular Trends
Red Herring Term from the 1800’s Dragged across game trail to throw off scent
Red Herring Presents a side issue not related to the topic Something, usually a clue, intended to mislead or distract the audience
Red Herring Crime novels Villains create a “red herring” in order to throw detectives off the case Politics: hide the real issues
False Authority Use of authority instead of evidence No actual proof; relies on “expert” evidence Ex: “I’m a doctor, and I recommend this medicine.”
Faulty Reasoning Defective reasoning Reasons that don’t matter and/or that are not true Also called logical fallacies Overgeneralization Illogical Conclusion Personal Bias
Faulty Reasoning Example: –1. All humans are mammals. –2. All cats are mammals. So…… –3. All humans are cats. Completely illogical conclusion!!
Testimonial Root word…. _____________
Testimonial A statement in support of truth, fact, or claim A recommendation Often done using celebrity endorsement
Transfer Associating symbols or feelings with a product Attempts to link a positive or negative feeling with an object, person, value, or idea Ex: Dodge commercial with American flag
Sentimental Appeal A means of persuasion meant to convince a person based on an emotional response Ex: pet cruelty commercials; family loss
Scare Tactics A strategy using fear to influence the public’s reaction “Shock value” adds to the impact the ad has on the viewer Ex: anti-drunk driving, smoking, etc.
Contradiction To go against what was previously said Ex: We need to cut school funding which will decrease extra-curricular activities. This is going to affect students, and they may be upset, so the hiring of more counselors would be beneficial.
Comparison Related to “name-calling” Comparing one product to another popular product Shows negatives of competition