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Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies

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Presentation on theme: "Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies"— Presentation transcript:

1 Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies
As we navigate through this PowerPoint, you will be expected to take notes in c-notes format. You must write down the word, definition, and examples on each slide.

2 Part 1: Argument Definition: A claim supported by reasons and evidence. Claim- a writer’s position on a problem or an issue. Support- reasons and evidence that are used to prove the claim

3 Part 2: Persuasive Techniques
Bandwagon Appeal Testimonial Appeal to Pity, Fear, and Vanity Loaded Language Ethos, Pathos, Logos

4 Bandwagon Appeal Definition: Suggests that a person should believe or do something because “everyone else” does it. Example: “See the movie that everyone is talking about!”

5 Bandwagon Appeal Example:

6 Testimonial Definition: Relies on endorsements from well known people or satisfied customers Example: “As an Olympic athlete, I need a lot of energy. That’s why I drink Quench-Aide.”

7 Testimonial Example:

8 Appeal to Pity, Fear, or Vanity
Definition: Uses strong feelings rather than facts to persuade. Example: “Won’t you give this abandoned puppy a home?”

9 Appeal to Pity, Fear, or Vanity Example:

10 Loaded Language Definition: Uses words with strongly positive or negative connotations Example: “Start your day with Morning Glory’s refreshing all- natural juice.”

11 Loaded Language Example:

12 Ethos, Pathos, Logos Ethos (the Greek word for “character”; credibility)- trustworthiness of the speaker or author Pathos:(Greek for “emotional”)- Convincing the reader by appealing to their emotions Logos: (Greek for “word”)- The effective presentation of the argument itself. Is the thesis or claim worthwhile? Is it logical, consistent and well supported by evidence? Is the evidence itself factual, reliable and convincing? Is the argument thoughtfully organized and clearly presented so as to affect the audience?

13 Rhetorical Fallacies Definition: False or misleading statements used by writers or speakers to persuade their audience to agree with them Examples: Ad Hominem and Stereotyping

14 Ad Hominem Definition: Attempts to discredit an idea by attacking the person’s character rather than his or her argument Example: “My opponent cannot be trusted: elect him and city violence will surely increase.

15 Stereotyping Definition: Makes a broad statement about people on the basis of their gender, ethnicity, race, or political, social, professional, or religious group Example: “All musicians think the same way”

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