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Published byFay Fisher
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Techniques of Persuasion and Propaganda U sed in Advertising
Testimonial A famous personality is used to endorse the product
Assertion An assertion is an energetic statement presented as a fact, although it is not necessarily true.
Bandwagon Bandwagon is a form of propaganda. Entices people to join the crowd or be on the winning side.
Bait and SwitchSwitch Draw in the customer in offer to sell a product which the advertiser in truth does not intend or want to sell.
Humor-Wit Customers are attracted to product by using humor. Draws the reader away from the product with humor.
Card StackingStacking The propaganda technique that means stacking the cards in favor of the product. The advertisers stress is positive qualities and ignore negative.
Glittering GeneralitiesGeneralities The glittering generalities technique uses appealing words and images to sell the product. The message this commercial it will change your life.
Statistics-Facts and Figures Figures Statistics and objective factual information is used to prove the strength of the product.
Plain FolkFolk The suggestion that the product is a practical product for ordinary people.
Diversion Diversion seems to tackle a problem or issue, but then throws in an emotional distraction.
Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.
The products slogan is so attractive that the audience loses sight or doesnt see its true meaning. Glittering Generalities Flavor adventures.
3 Main Appeals and Advertising Techniques. 3 main appeals! ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to.
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Propaganda and Persuasion. What is Propaganda? Propaganda is the spreading of ideas, information, or rumors for the purpose of helping or injuring an.
Advertising Techniques Don’t be a sucker! These are the advertising techniques companies try to trick you with to buy their product! “A sucker is born.
Techniques To Be Aware Of. What is propaganda? Communication that attempts to influence a community to agree or disagree with some cause or position.
Persuasive Techniques Propaganda and Advertising.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.
Advertising Persuasive Techniques
Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.
Propaganda Techniques. What is propaganda? It is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It.
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Public Opinion. Public opinion is the collection of differing attitudes that members of a public have about a particular issue. –Subject to rapid change.
THE MESSAGE First, focus on determining what message will you communicate. What is your CLAIM? Are you for or against?
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
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