Presentation on theme: "2015 Mobile Marketing Stats SMS coupons redeemed 8 times more for-2015/http://www.highervisibility.com/12-mobile-statistics-to-get-you-amped-"— Presentation transcript:
2015 Mobile Marketing Stats SMS coupons redeemed 8 times more http://www.highervisibility.com/12-mobile-statistics-to-get-you-amped- for-2015/http://www.highervisibility.com/12-mobile-statistics-to-get-you-amped- for-2015/ 75% of USA uses smart phones. 85% by end of 2015 http://marketingland.com/report-us-smartphone-penetration-now-75- percent-117746 http://marketingland.com/report-us-smartphone-penetration-now-75- percent-117746 Mobile Marketing Set To Conquer 2015 76% more likely to read SMS 70% state SMS best way to get attention 64% think business should use SMS more http://www.business2community.com/infographics/mobile- marketing-set-conquer-2015-10-stats-prove-infographic- 01140233
Are Customers Going to Read My Messages? -Correct mobile marketing strategy can produce more than 8 times ROI than other advertisement channels -On average, emails are read 13 hours after they are received. -On average, Texts are read 6 minutes after they are received.
Everyone is using text, even 64 year olds!
There are 2.5 times as many users of “texting” than e-mail worldwide 98% of users have SMS enabled handsets Connect with your customers with the RIGHT MESSAGE at the RIGHT TIME.
Making Money With Mobile Customer Opts-In Mobile Offer Sent Customer Comes Back
Mobile coupons have a redemption rate 20x higher than paper! 72% of Americans text message across all demographics 77% of customers would like to receive mobile alerts or reminders from companies they choose Twice as many people text message than own a television set 92% of Americans do not leave the house without their cell phones - CTIA 2011
Marketing to YOUR Contact Database Have customers opt in by: Putting signs in-store or at the point of purchase (point of sale) Get more customers off site by using keywords in conjunction with current marketing efforts. Direct customers to take action: Schedule campaigns to have customers purchase more and with more frequency
Use Mobile Coupons For: Sales and Promotional Events Discounts and Special Offers Clearance Sales Monthly Events Get Your Coupon Right To Your Customer’s Handset!
Mobile Coupons Have a 97% Open Rate! Increase Repeat Business Increase revenue on your “slow days” Mobile Coupons Can Go Viral
Here is a quick list of some companies that are already using Mobile Marketing: Mobile Marketing is HERE!
The response rate of correctly targeted mobile advertising campaigns is staggeringly more than similar campaigns via other channels. As an illustration, in a recent study included in the International Journal of Marketing, the response rate of mobile marketing campaigns was reported at 31% on average, while the same figure for permission based e-mail marketing is 6%, and the response rate of printed advertising came in at a measly 0.55%.