Presentation on theme: "Mobile Marketing At-A-Glance. What does Z MOBILE Marketing do? What we do is simple! We help businesses take their message to the most effective modern."— Presentation transcript:
Mobile Marketing At-A-Glance
What does Z MOBILE Marketing do? What we do is simple! We help businesses take their message to the most effective modern day marketing vehicle - the mobile phone. And, we use these mobile technologies to drive customer response rates between 17-30%.
Traditional Marketing Has Its Challenges… Facing both spam issues and consumer annoyance Direct Mail: Expensive, limited response rate, and does not capture database for future marketing TV: Expensive shot gun approach that is showing continual declining response rate numbers Newspaper/Magazines: Down double digits
Mobile Presents a New Opportunity… 98% Reach Rate Response Rates: Average 17-30% when done properly Consumer Demand for mobile solutions is dictating the need for fast, to–the–point communications Timing is Perfect: Promotions/alerts can be sent any time of day, allowing for pinpoint accuracy of delivery Reminders: Can combine reminders with coupons to convert on the edge customers Longevity of accurate information: Cell phone numbers rarely change Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER No spamming issues Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily Viral Component: Receivers can forward to a friend instantly
Carrabbas Italian Grill SMS program sees 68 percent redemption rate By Giselle Tsirulnik June 16, 2010 Carrabbas Italian Grill tested an SMS program in the Orlando market that resulted in a 68 percent redemption rate on offers pushed out to 627 consumers. The text message campaign was meant to build a database of names to which Carrabbas could then promote multiple services at a time of the day when customers are most likely to be influenced. The campaign also aimed to further engage customers and learn more about their interests while deepening Carrabbas brand awareness and technological advances. We wanted to drive specific components of our business on a hyper-local basis that are meaningful to our managing partners and will assist in increasing traffic and overall restaurant sales, said Jamie Miller, marketing manager at Carrabbas, Tampa, FL. A few businesses are just beginning to see the benefits of mobile…
RESULTS - In the first week, Hooters was able to build a database of 1,494 subscribers to the text club. After 30 days– 4,401 and still growing. In addition, with the activation campaign, Hooters is offering an incentive to come back to the restaurant within 7 days of subscription. Based on the number of redemptions and sales as a result of this initial campaign, Hooters has seen a Return on Investment of over 150% including all set up fees, along with the marketing and incentive costs. Month two ROI anticipated to exceed 400%. "The SMS campaign was a natural fit for our organization. We want our Hooters Girls and Managers to interact with the customers and this campaign is a fun and effective way to accomplish that goal. In addition, with this extensive database of customers, at the push of a button–we can effectively communicate to our customers with the events and specials that they want to receive from Hooters.
Who Could Use a Z Mobile Business Solution? All retail establishments; grocery, clothing, etc Bakeries/Coffee shops Bars/Nightclubs Health/Sports clubs Video rental stores Auto/Boat dealerships Media Stations Educational Institutions Alumni organizations Doctor/Dental organizations Charitable organizations Golf courses/ Pro shops Merchant companies Subscription-based organizations Politicians Churches And many more!
Critical Success Factors for Businesses Buy-in from the top Staff training on system Proper signage – Call-to-Action Media Integration – Add mobile to existing media investments and vehicles Proper Offer Timing of Promotion Value of Promotion Frequency of Promotion
Building the Mobile Database is easy with these methods… Establish incentives/concepts to promote reason for opt in To Mobile Campaigns Mobile Widget on all Websites Tag keyword/short code on all existing media Signage with text incentive
Example of a mobile widget on a website
Establishing incentives/concepts to promote reason for opt in makes sense…