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Mobile Marketing Eric Eddings Gluttony NY
The world is moving towards mobile.
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone.
Mobile devices represent 10% of website hits globally.
How do you make sure your business is ready to tap into the mobile revolution?
Mobile marketing allows you to: Communicate with prospective and current customers Attract new customers Retain current customers
Communicate with prospective and current customers on mobile.
You have one tool already at your disposal that can be used to reach your audience.
No mobile website?
More and more of your customers are interacting with your brand in a manner that you have not designed.
What makes a quality mobile website?
Simple Navigation Responsive Design
Simple Navigation Understanding the basic needs of the mobile user.
Define your flow of traffic.
COMMUNICATE SIMPLY: 1. Illustrate credibility 2. How it works – estimate price 3. Location map (GPS, ZIP, etc) 4. Sign in -Send money -Track transfer -Set up location
Attracting new customers
Create brand advocates by encouraging them to share.
In 2012 alone: Mobile ad clicks are up 711% Requests are up 698%
Many mobile ad-networks allow you to develop and manage CPL campaigns to extremely targeted segments.
Only paying for sign-up allows for smaller costs and more effective leads.
Now that you have this traffic, how do you continue to retain customers?
SMS is a valuable tool to invigorate old customers and convert new ones.
Text messages have a 97% open rate.
46.8% of smart phone owners use their phones to receive text messages with offers.
When gathering sign-ups ask customers whether they would like occasional SMS updates with coupons and special offers
Manage and organize your SMS campaigns.
Allow customers to contact you through SMS for customer service.
Optimize your mobile website to ensure your visitors are having a great experience.
Mobile advertising can help you gain new targeted customers.
Use SMS to update your customers on coupons and promotions.
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