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Text Marketing Proposal for Brenda Starr, Recording Artist.

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Presentation on theme: "Text Marketing Proposal for Brenda Starr, Recording Artist."— Presentation transcript:

1 Text Marketing Proposal for Brenda Starr, Recording Artist

2 Leverage Mobile to Build databases of fans more quickly! Text Marketing for Musicians Msg&Data Rates may apply. To Opt Out, text STOP to 72727

3 20.6 million US users 150 million US users 250 million US users 281 million US cell phone users 50% of year olds are willing to give their mobile number in exchange for coupons Consider the Numbers Msg&Data Rates may apply. To Opt Out, text STOP to 72727

4 72% of Americans text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people send Text Messages as own a Television set 82% of Americans do not leave the house without their cell phones 50% of year olds are willing to give their mobile number in exchange for coupons CTIA 2009 Msg&Data Rates may apply. To Opt Out, text STOP to 72727

5 Text Messaging integrates with Social Media; ; websites, RSS Feeds Msg&Data Rates may apply. To Opt Out, text STOP to 72727

6 Reach Your Fans at the Speed of Text There are 2.5 times as many users of “texting” as worldwide. 37% billion total users 92% 1 3.2billion total users 6% of Americans have a Twitter account 33% of Americans have a Facebook account; More than half of all working males don't check their facebook every day 37% of Americans actively use 92% of Americans have a cellphone 98% of users have SMS enabled handsets Msg&Data Rates may apply. To Opt Out, text STOP to 72727

7 Are my Fans actually Texting? 276 M mobile phones in the US, 92% of population. We send 4.1 billion texts per day 39.2 is the average age of a "frequent" text user 3X The average American sends 3 TMES more text messages than makes phone calls per month 67% of all mobile users would like to receive reminders or alerts (Jan 2, 2010 Dialogue) Msg&Data Rates may apply. To Opt Out, text STOP to 72727

8 “Text Call to Action” Text KSTARR to for a chance to Receive 4 FREE Tickets To My Next Concert. Plus Get Behind the Scenes Video!! KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) When client texts, They are entered Into the database! To: MSG: KSTARR Thank You for entering your chance to win 4 free tickets to my up and coming concert in New York plus exclusive back stage passes. Watch out for VIP offers and more freebies! ReplyStop2End Msg&Data Rates may apply. To Opt Out, text STOP to 72727

9 Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Instantly Deliver: Pictures Coupons Links to Website And more Instantly Deliver: Video Your Commercial A Demonstration Instantly Deliver: A Mobile Landing Page. Studies Show a Text- message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience YOUR COUPON HERE! See Behind the Scenes Pictures of Brenda!! Text BRENDA To Get the Instant PICS Msg&Data Rates may apply. To Opt Out, text STOP to 72727

10 3 Ways to Get an Opt-in 1.Get the client to Text (KEYWORD) to SHORTCODE (72727). a.Point-of-Sale Engagements b.Combine with Traditional engagements c.Use in Social Networks d.Contests in Venue 2.Add the Mobile “Opt-in” Option to your current Website a.Deliver Updates and More right to The fans phones 3.At Concert Venue Have them text shout-outs on screen, ask questions, take polls, request songs, and more.. To: MSG: Starr Msg&Data Rates may apply. To Opt Out, text STOP to 72727

11 Database Marketing Every fan that comes in contact with Brenda Kstarr is engaged with MOBILE and are entered into a database: These clients are then marketed to timely over the upcoming months: Generate Additional eCommerce & mCommerce Visits/ Transactions including itunes, ringtones & wallpaper. Drive more traffic to events & concerts with timely reminders and exclusive offers Drive and increase Social Network Behavior Capture addresses for an additional touch Brenda KStarr’s NEW Release: Hear it first! Don’t miss this exclusive. FWD 2 a friend. 1/2 off first 1000 downloads. Reply STOP 2end Msg&Data Rates may apply. To Opt Out, text STOP to 72727

12 Brenda K Starr: NJ Fans, New years eve features me and the orchestra, for information call (913) Reply STOP 2quit To complete your entry for a chance to win tickets, reply w/ your address to this message. Brenda K. Starr: The album drops today!! Check out who carries it by clicking here Reply STOP 2quit Brenda Increase Social Network Followers More Album Sales Drive New Fans Add to lists Promotions Match Entertainers Objectives Msg&Data Rates may apply. To Opt Out, text STOP to 72727

13 TRACKING TRADITIONAL ADVERTISING EXPENSE “Did that $12,500 I used on radio Advertising bring one of these fans?” We help you save by eliminating advertising that doesn’t bring results. ________________________ Text Tickets1 212 opt ins 48 redemptions 5-1 ROI ________________________ Text Tickets1 212 opt ins 48 redemptions 5-1 ROI Radio B____________ Text Tickets2 86 opt ins 9 redemptions 8 to 1 ROI Radio B____________ Text Tickets2 86 opt ins 9 redemptions 8 to 1 ROI Each Keyword creates a different database – Real-time Results Msg&Data Rates may apply. To Opt Out, text STOP to 72727

14 I PAY TO DELIVER MY MESSAGE TO MY CLIENTS DO THEY READ THEM? Best in class utilization of mobile produces over 6.5 times the ROI compared with other marketing mediums. Comparison if Marketing Read-Rates ________________________________________________________________ 5% CAMPAIGNS 1.50% DIRECT MAIL.25% PRINT ADVERTISING 97% Mobile Marketing Msg&Data Rates may apply. To Opt Out, text STOP to 72727

15 MEASURABLE RETURN ON YOUR INVESTMENT Every single response is tracked in your database. 97% READ RATE 9-22% REDEMPTION RATE 5-32% FORWARDING RATE Texting is viral and creates the kind of TOP OF MIND AWARENESS that your company needs to encourage consumer behavior. Texting is viral and creates the kind of TOP OF MIND AWARENESS that your company needs to encourage consumer behavior. Msg&Data Rates may apply. To Opt Out, text STOP to 72727

16 More Connections to your Clientele Mobile Website- Directions – locations Rich Content – menus/ pictures Capture and more Web opt-in Script Capture clients on your site Print Collateral Promote your Keywords Msg&Data Rates may apply. To Opt Out, text STOP to 72727

17 Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers? Msg&Data Rates may apply. To Opt Out, text STOP to 72727

18 Contact Duna Mobile Marketing & Consulting Duna Mobile Marketing #303 – 1515, 14 Ave SW Calgary, AB, T3C 0W4 Egor Ukoloff Owner Phone North America DUNA (3862) Msg&Data Rates may apply. To Opt Out, text STOP to 72727


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