2Why we chose to do this survey? To see if people could tell a difference between national brands vs. generic brands
3Hypothesis:Consumers will be able to tell a difference between national and generic brandsNational brands will be more absorbent and durable than generic brandsConsumers will pick a national brand of paper towels over a generic brand of paper towel
4Procedures:Complete a survey asking about demographics, paper towel usage & miscellaneous questionsComplete experiment for 3 different types of paper towelsRate each category for each paper towel on a scale from 1-5 (5 being the best)
5Testing softness: Feel paper towel with hand or as they wanted Rate the paper towel softness on a scale from 1-5
6Testing absorbency:Clean up 1 teaspoon of water and 1 teaspoon of ketchup (using 1 sheet of paper towel for each cleaning)Rate the paper towels absorbency on a scale from 1-5
7Testing durability:Hold wet paper towel (used in the absorbency test) as we added weight to it by placing golf balls on itKeep adding golf balls until participants felt the paper towel ripRate the paper towels durability on a scale from 1-5
8Final questions:Participants were asked:Which paper towel, in their opinion was best qualityWhich paper towel they liked bestGuess which brand each paper towel was
9Results:Participants demographics: 50/50-male/female Mainly years old Most are enrolled in college & Caucasian
10Results supporting Hypothesis 1 Hypothesis: Participants will be able to tell the difference between national brands and generic brands.17/29 participants correctly identified Bounty paper towels when asked to guess.
1115/29 participantscorrectly identified Brawny paper towels when asked to guess.15/29 participants correctly identified generic paper towels when asked to guess.
12Results supporting Hypothesis 2 Hypothesis: National brands will prove to be more absorbent and durable than generic brands
13National brands, Bounty and Brawny, did prove to be more absorbent and durable than the generic brand of paper towel
14Results supporting Hypothesis 3 Hypothesis: Participants will like a national brand of paper towels more than a generic brand.All participants when asked to choose which paper towel they liked best chose a national brand.
15Conclusion:Limitations: Place we preformed the procedure could have been generic for all participants to make data more consistent Our hypothesis were proven to be true by our survey and experiment!