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© 2006 Cisco Systems, Inc. All Rights Reserved.1 Voice Products Jaime Arranz Distribution Manager Mediterranean Region
© 2006 Cisco Systems, Inc. All Rights Reserved.2 ¿Qué es VoIP – Voz sobre IP ? El término VoIP (leido como Voz sobre IP ó Voice over IP) es utilizado para referirse al transporte de voz (telefonía) y servicios relacionados, parcial o totalmente, sobre redes de conmutación de paquetes basadas en los protocolos tradicionales de internet (IP)
© 2006 Cisco Systems, Inc. All Rights Reserved.3 ¿ Que protocolo para VoIP ?
© 2006 Cisco Systems, Inc. All Rights Reserved.4 ¿ Que protocolo para VoIP ? Session Initiation Protocol
© 2006 Cisco Systems, Inc. All Rights Reserved.5 Qué necesita un usuario/pequeña empresa para aplicar VoIP Proveedor de Voz sobre IP Disponibilidad de un servicio de banda ancha, ADSL/Cable Varios PCs conectados, uso habitual de Red Añadir un adaptador/interfaz VoIP para utilizar el servicio de VOZ a traves de Banda Ancha. Multitud de Soluciones Interfaz VoIP Operadora Banda Ancha Cable/DSL Modem Las llamadas se pueden realizar entre clientes del servicio de VOZ IP, así como desde/hacia usuarios RTB o Móviles.
© 2006 Cisco Systems, Inc. All Rights Reserved.6 Linksys VoIP Products / Market Approach Large Breadth of SIP-Based Products with Deep Feature Set, Interoperability, Security #1 In Consumer VoIP – Vonage AT&T Earthlink Telio (NOR) engin (AU) 1,000s More... Over 2 Million Units Shipped in 2005 Voice Over Broadband Leadership + Innovation Residential – Gateways Routers ATAs (Voice & Video) Telephones (Cordless & WiFi) Home Phone Systems SOHO & Small Business – Phone Systems IP Phones (Desk + WiFi) FMC Routers with VoIP Instant Messaging / On-Line Communities
© 2006 Cisco Systems, Inc. All Rights Reserved.7 Telephone Adapters (ATA) SPA1001 – 1 FXS ATA PAP2T – 2 FXS ATA SPA2102 – 2 FXS ATA + router SPA3102 – 1 FXS + 1 FXO ATA + router
© 2006 Cisco Systems, Inc. All Rights Reserved.8 ATA / CPE Features and Benefits Key Features –Security via S-RTP, HTTPS, Encryption –Customized Configuration –Automatic Remote Provisioning –In-Service Upgrades –G.711, G.726 & G.729 Voice Coders –Private IP Address (NAT/PAT) Interworking –DHCP, DNS SRV, IPv4 & IPv6 –IVR and Web Browser Mgmt UI –CLASS Features (Partial List) Three-Way Calling Call Transfer Call Waiting, Cancel Call Waiting Caller ID with Name and Number Call Forwarding: No Answer/Busy/Select Message Waiting Indicator (Stutter Tone) Call Return (*69) Distinctive-Ring Service Selective/Anonymous Call Rejection –ToS, 802.1q VLAN and 802.1p Support –Syslog Debug, RTCP, Stats in BYE –FCC, CE, A-Tick Compliance –Configurable Tones –Programmable Dial Plan –Terminating Impedance Agnostic... and Benefits –Reduce/Eliminate Theft of Service, Privacy –Provide Plug-n-Play Differentiated Services –Lower Deployment and Mgmt Costs –Maintain High Customer Sat. / Low Churn –Toll-Quality Voice –Broad Network Coverage –Standards Based, Flexible and Future-Proof –Easy to Install and Use –PSTN Service Transparency –IP Quality of Service –Remote Management –Global Acceptance
© 2006 Cisco Systems, Inc. All Rights Reserved.9 SPA ATA with 1 Phone Port SPA1001 ATA –Smallest, Most Advanced ATA About the Size of a Deck of Playing Cards –1 RJ-11 FXS Port –1 RJ-45 10baseT Ethernet Port –Virtual Service Port (VSP) SPA-1001 Ideal for entry level VoIP users - 1 phone, no fax - Entry level price
© 2006 Cisco Systems, Inc. All Rights Reserved.10 PAP2T – ATA with 2 Phone Ports PAP2T –2 RJ11 Voice Ports –1 RJ45 10 Mbps Ethernet –SIP Based –CODECs G.711, G.729, G.726, G –DHCP Client –Web GUI –DTMF Tone detection & Generation –Fax Pass-through –Dynamic Jitter Buffer –Echo Cancellation –NAT Support with SBC or STUN Server –Automated Secure Configuration –Double Memory Footprint vs. PAP2 –T.38 Real Time Fax (Post FCS Release) –Stand: Optional Ideal for entry level VoIP users - 2 phones or 1 phone, 1 fax - Very affordable price
© 2006 Cisco Systems, Inc. All Rights Reserved.11 SPA Integrated ATA (2 ports) + Router SPA2102 – ATA + Router –2 x RJ-11 FXS –2 x 10/100BaseT WAN / PC Port –2 x G.729 with Conferencing –T.38 Real Time Fax –DHCP Server and Client –PPPoE & MAC Address Clone –QoS – Voice Packet Prioritization ToS / DifServ p/q Uplink Voice Prioritization Using CBQ, TBF –Port Forwarding, DMZ –Remote Web Management –Similar styling/size as PAP2T
© 2006 Cisco Systems, Inc. All Rights Reserved.12 SPA ATA + PSTN GW + Router SPA3102 – ATA + PSTN Gateway + Router –1 RJ-11 FXS Port –1 RJ-11 FXO Port –2x 100BaseT WAN + PC Ports –2 x G.729 with Conferencing –T.38 RT Fax –Micro-Density VoIP Gateway & ATA Combo –DHCP Server –PPPoE & MAC Address Clone –Advanced Call Routing Functionality Software Features of SPA-2000 PSTN Gateway with Authentication Multiple Dial Plans with Targeted Routing Failover to PSTN (FXO) on Power / Network Outage –QoS – Voice Packet Prioritization –Port Forwarding, DMZ –Router or Bridge Modes –Remote Web Management –Similar Styling / Size as PAP2T
© 2006 Cisco Systems, Inc. All Rights Reserved.13 ATA selection flow ATA Selection PSTN connectivity? YES SPA3102 NO T.38 support? 2 sim G729? YES SPA2102 NO Nr FXS ports 1 SPA PAP2T
© 2006 Cisco Systems, Inc. All Rights Reserved.14 Linksys Voice System (LVS) SPA9000 – IP Telephony System SPA901 – 1 line phone SPA921/SPA922 – 1 line phones SPA941/SPA942 – 2 to 4 lines phones SPA3102 – 1 FXO GW
© 2006 Cisco Systems, Inc. All Rights Reserved.15 Why Broadband Phone Services for Small Business ? Non-Geographic “Virtual” Numbers –Make a Small Business Look “Big” –Allow “Local” Access to Customers Web Based Customer Portal –Additional Lines Added with Ease –Call Detail Records and Accounting Voic –“One Button” Access to VM Box from IP Phone –Voice Mail Notification –Check VM from Regular Phone –Check VM from Simple Alert Voice Message Attached as a WAV or MP3 File “Meet Me” Conference Calling Call Forwarding and “Find Me” Powerful Features – Very Low Prices !!
© 2006 Cisco Systems, Inc. All Rights Reserved.16 Scenarios: SOHO/VSM IP Telephony Broadband SP Router ADSL ¿How can we add IPT?
© 2006 Cisco Systems, Inc. All Rights Reserved.17 Scenarios: SOHO/VSM IP Telephony Scenario 1: Hosted PBX Services (IP Centrex) BroadbandSP VoIP SP (hosted PBX) PSTN PSTN GW Fax Switch IP Phone Router ADSL w/ QoS IP Phone IP Phone + Bridge Wireless WiFi phones
© 2006 Cisco Systems, Inc. All Rights Reserved.18 Escenarios: Telefonía IP en la oficina Scenario 2: Premise (PBX) based system BroadbandSP VoIP SP PSTN PSTN GW Fax Switch LAN IP phone Router ADSL w/ QoS IP phone IP phone + Bridge Wireless WiFi phone PBX IP
© 2006 Cisco Systems, Inc. All Rights Reserved.19 Linksys Voice System (LVS) – SOHO/VSM IPT system ¿Linksys Voice System - LVS? IP Telephony system for SOHO/VSM –From 1 to 16 users –Low cost of ownership SPA9000 acts as the office PBX –Manage and process incoming and outgoing, internals and external calls to/fom a extension phone When used with Linksys SPA900 series IP phones, the system configures automatically the extensions PSTN connectivity is achieved using SPA3102 or SPA400 PSTN GWs –Backup for Broadband connection –Can originate/receive calls to/from PSTN
© 2006 Cisco Systems, Inc. All Rights Reserved.20 Easy Installation and Maintenance –Automatic Discovery and Configuration of Linksys IP Phones –Configuration “Wizard” for LVS 9000 Administrator –Tight Integration with Broadband VoIP Service –Low Touch Provisioning Advanced Easy to Use Features Scalable, Flexible Architecture Low Cost of Ownership and Operation LVS 9000 Key Benefits A Powerful IP Telephony Solution for a SOHO or Small Business !! The LVS 9000 Delivers a Best-In-Class User Experience for a Fraction of the Cost of a Traditional PBX System.
© 2006 Cisco Systems, Inc. All Rights Reserved.21 BroadbandService BB Modem Broadband Phone Service LegacyTelecomNetwork(PSTN) Wireless Router SPA9000 SPA400 SPA921 Fax Machine SOHO or Small Business LVS 9000 Typical Set-Up PSTN = Public Switched Telephone Network SPA941 SPA942 SPA901 PC WIP300 WIP330 Local Area Network
© 2006 Cisco Systems, Inc. All Rights Reserved.22 Linksys Small Business / Hosted IP PBX * Via a software license key the SPA941 and SPA942 can be upgraded to 4 extensions. The SPA9000 can be upgraded to support up to 16 stations (Phones). SPA941* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys SPA942* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys SPA922 Graphical Display 1 Extension No Line keys 4 Soft Keys IP Phones with 1 Ethernet Port SPA901 Wall or Table Mount Rugged Design Flash, Redial, Vol. Buttons No Display IP PBX / Key System SPA921 Graphical Display 1 Extension No Line Keys 4 Soft Keys IP Phones with 2 Port Ethernet Switch and Power Over Ethernet Note: The SPA922 and SPA942 support PoE and as such, do not come with a power supply. Optionally, the PA100 power supply for Linksys IP Phones may be ordered separately. SPA Ethernet Ports 2 FXS Ports Configuration Server SIP Proxy Server Application Server (SIP) Media Server WBP54G G WiFi Dongle for VoIP Uses VoIP Device’s Power Adapter Works with Any 5V Linksys VoIP Device VoIP Accessories POES af Compliant PoE Splitter for VoIP VoIP-PSTN Gateways SPA Line PSTN Gateway SPA400 4 Line PSTN Gateway
© 2006 Cisco Systems, Inc. All Rights Reserved.23 SPA900 Series IP Phone Comparisons SPA901SPA921 SPA922 SPA941 SPA942 SPA922 SPA942 Integrated PoE on Switched Ethernet Port and Second Ethernet Port for PC All SPA900 Series Phones Support QoS
© 2006 Cisco Systems, Inc. All Rights Reserved.24 Key Features of the SPA921/922, SPA941/942: High Quality and Distinctive Look and Feel Hi-Resolution Graphical Display – 128 x 64 Monochrome Backlit Display and PoE on SPA922 & SPA942 Menu Driven User Interface Four Illuminated Line Keys – SPA941 & SPA942 Four Soft Keys Four Way Navigation Button Speakerphone with Hands Free Operation Headset Port – 2.5mm Hold Button Call Logging –Missed, Incoming, Outgoing Personal Directory – 100 Entries Message Waiting Light Message Retrieval Button Volume Control –Handset –Speaker –Headset –Ringer Illuminated Speaker, Mute and Headset Activation Key Audible and Visual Incoming Call Alert Linksys Multi-Line IP Phones SPA921 SPA922 SPA941 SPA942
© 2006 Cisco Systems, Inc. All Rights Reserved.25 SPA901 IP Phone Key Features –Rugged Design –Desktop or Wall Mountable –LEDs: Message Waiting / Visual Ring Status / Holding Call –RJ45 Ethernet Connection –Ringer Volume Control – Adjustable –Fixed Buttons: Flash (Hold, Conference, Swap) Redial Volume Control
© 2006 Cisco Systems, Inc. All Rights Reserved.26 Linksys VoIP Phone Features SPA901/921/922/941/942 Software Features: –SPA9000 IP PBX Integration –Comprehensive Interoperability –Complete VoIP Features & Management –Excellent Voice Quality –Secure Calling via sRTP –Remote Provisioning via HTTPS, HTTP, TFTP –3 rd Party Application Server Call Control Interop Broadsoft Broadworks Interoperability SIP B with Bridged Line Appearance Support –Downloadable Ring Tones –Network Based Ring Tone Support –Call Transfer –Call Back on Busy –Call Forwarding –Call Conferencing –Do Not Disturb –Hands Free Operation (On products with a Speakerphone) –Personal Directory – 100 Entries –Independently Configurable Dial Plan Per Line –IP Dialing (URI or IP Address) Support –Call Logs for Incoming, Outgoing, Missed Calls – 60 Entries SPA901 SPA941 SPA942 SPA921 SPA922
© 2006 Cisco Systems, Inc. All Rights Reserved.27 PoE Splitter for VoIP – POES5 POES5 –802.3af PoE Compliant –5 Volt – 2 Amp –Low Cost –Products Supported SPA1001, SPA2000, SPA2002, SPA2100, SPA3000 SPA2102, SPA3102 PAP2, PAP2T SPA901, SPA921, SPA941 SPA9000 Power Any 5v VoIP Appliance with Power Over Ethernet
© 2006 Cisco Systems, Inc. All Rights Reserved.28 WiFi – Ethernet Bridge – WBP54G WBP54G – G WiFi to Ethernet Bridge –Configuration Wizard via PC and CD (Included) –Uses 5v Power Adapter That Came with VoIP Device –WEP, WPA or WPA2 Encryption –Very Affordable –Products Supported SPA1001, SPA2000, SPA2002, SPA2100, SPA3000 SPA2102, SPA3102 PAP2, PAP2T SPA901, SPA921, SPA922, SPA941, SPA942 SPA9000 Turn Any 5v VoIP Appliance or Phone Into A WiFi Endpoint!
© 2006 Cisco Systems, Inc. All Rights Reserved IP Phones + 2 Analog Devices Maximum: 16 IP Phones SPA901 -SPA921- SPA922 - SPA941 - SPA942 SPA9000 IP PBX 2 Analog Devices QoS Enabled Broadband Modem/Router Landline Telecom Network PSTN Internet Up: 1.5 Mbps Down: 3.0 Mbps “Line” Call Capacity Setting: 15 VoIPNetwork Assumption: 110 kbps per Call (one way) budgeted for Off-Net Calling (Phones using G.711) Customers / Vendors
© 2006 Cisco Systems, Inc. All Rights Reserved.30 Power over Ethernet Support on SPA9xx Phones SPA900 Series Phones with Integrated PoE Support: –SPA922 –SPA942 PoE Ethernet Switch –SRW224P PoE Splitter –POES5 Linksys SRW224P SPA901 w/ POES5 SPA921 w/ POES5 SPA941 w/ POES5 SPA922SPA942
© 2006 Cisco Systems, Inc. All Rights Reserved.31 IP Phone selection flow Phone Selection PoE, Eth. Switch? NO SPA942 YES > 1 line NO > 1 line YES SPA941 SPA921 SPA901 SPA922
© 2006 Cisco Systems, Inc. All Rights Reserved.32 Linksys Voice Routers & WiFi Phones SPA2102 – 1 port router w/ 2 FXS SPA3102 – 1 port router w/ 1FXS + 1 FXO RTP300 – 4 ports router w/ 2 FXS WRTP54G – 4 ports router + Wireless-G w/ 2 FXS WAG54GP2 – 4 ports ADSL 2+ GW w/ 2 FXS WIP330 – Wireless-G IP Phone
© 2006 Cisco Systems, Inc. All Rights Reserved.33 SPA2102/ port Router w/ voice for 2play Data & Routing –2 x 10/100BaseT WAN / PC Port –Bridge and NAT Modes –DHCP Server and Client –PPPoE & MAC Address Clone –QoS – Voice Packet Prioritization ToS / DifServ, p/q Uplink Voice Prioritization Using CBQ, TBF –Port Forwarding, DMZ –Remote Web Management Voice –SPA2102: 2 FXS –SPA3102: 1 FXS + 1 FXO –G.729 with Conferencing –T.38 Real Time Fax
© 2006 Cisco Systems, Inc. All Rights Reserved.34 Router/GW with Voice for 3play – Networking Centre Designed to meet SOHO/SB wishes High Processing power –90 Mbps VPN termination/passthrough Integrated devices –Access: ADSL 2/2+, Ethernet –LAN switch, Wireless-G Voice –2 SIP phone ports –T.38 RT Fax –High Compression codecs –Secure RTP Quality of Service Remote and secure provisioning Security and Port administration –Firewall, Port Fwd, DMZ RTP300 Wired Broadband router With 2 phone ports WRTP54G Wireless-G Broadband router With 2 phone ports WAG54GP2 Wiresless-G ADSL2/2+ GW With 2 phone ports
© 2006 Cisco Systems, Inc. All Rights Reserved.35 RTP300: Broadband Router with 2 Phone Ports RTP300v2 –Data & routing 4 10/100baseT LAN (switched) ports 1 10/100baseT WAN port QoS support Dual Image Support Up to 90 Mbps Throughput Full Routing (DHCP, NAT) Firewall VPN Pass-thru –Voice 2 FXS ports SIP Support T.38 Real Time Fax over IP Dual High Compression Codecs
© 2006 Cisco Systems, Inc. All Rights Reserved.36 WRTP54G Wireless-G Broadband Router w/ 2 FXS Ports WRTP54G –Data & routing Integrated Wireless G 4 port Switch with Wireless G Up to 90 Mbps throughput Full Routing (DHCP, NAT) Firewall VPN Pass-thru Dual Image Support –Voice 2 FXS ports SIP T.38 Real Time Fax over IP Support Dual High Compression Codecs (G.729)
© 2006 Cisco Systems, Inc. All Rights Reserved.37 WAG54GP2 - ADSL 2/2+ Gateway with 2 Voice Ports Hardware Four (4) 10/100 Ethernet Ports (RJ45) One (1) ADSL Port (RJ11) Integrated Wireless g Access Point Two (2) SIP FXS Voice Ports (RJ11) Data Features –Simultaneous bridge and route modes –TR-069 –VPN termination (Quick VPN) –QoS per TR-068 –PVC Mapping –IGMP v2 Voice over IP Features –SIP –Codecs – G.729, G.723, G.711, G.722, G.726 codecs –DTMF Tone Detection & Generation –Fax G.711 Pass-Through, G.711 Fax Mode T.38 Real Time Fax over IP –Dynamic Jitter Buffer –Line Echo Cancellation –Secure Automated or Manual Configuration Internet Voice + ADSL Gateway
© 2006 Cisco Systems, Inc. All Rights Reserved.38 Voice Router/GW selection flow Router/GE Selection ADSL? YES NO WRTP54G YES WiFi? NO 3 play? NO WAG54GP2 RTP300 YES LAN ports >1 1 RTP300 SPA2102 SPA3102
© 2006 Cisco Systems, Inc. All Rights Reserved.39 WiFi Phone – WIP330 Primary Features: –SIPv2 –WinCE MB SDRAM 64 MB FLASH –802.11g –Web-browser (MS Internet Explorer) –Video survelliance (with Linksys IP cameras) –Multiple SSID (roaming support) –Remote, Secure, Automatic Provisioning –Network Selection Profiles Auto Pre-Set Profiles –Network Profile Configuration Static IP/DHCP WEP, WPA, WPA2 –+40hrs (standby) +3 hrs (talk time) –Phone Book –Call Forwarding –Multiple Ring Tones –Call Logging (Missed, Dialed, Received) –Volume Control High Resolution Screen TFT 240 x "
© 2006 Cisco Systems, Inc. All Rights Reserved.40 Linksys VoIP program Linksys VoIP program Solution proposal DISTRIBUTOR GUIDELINES
© 2006 Cisco Systems, Inc. All Rights Reserved.41 What is the Linksys program? A new program to promote LVS (Linksys Voice System) into the channel, open to all disties, VARs and Service Providers. An easy way to sell and promote Voice over IP into the channel, based on special discounts and solution bundleling. An invitation to the VARs and Resellers to participate of a new business opportunity.
© 2006 Cisco Systems, Inc. All Rights Reserved.42 Solution Model WAG54GS/GX2 SPA9000 SR216/224 SPA9xx BasicX1X2 BusinessX1 X4 AdvancedX1 X6 Proffesional(*)X1 X10 (*) License must be included in SPA9000 in Advanced and Proffesional (**) Power Supplies as needed in SPA942 and 922
© 2006 Cisco Systems, Inc. All Rights Reserved.43 Solution model VARs will be able to buy a mix of products in which they can select from the wide variety of Linksys LVS and SBS. –LVS – Linksys Voice System –SBS – Small Business Solutions Flexibility in terms of Phones to be used. Meant to be oriented to the WHOLE portfolio, at VARs needs. Direct tool for Distributor to take decitions on discounts to promote LVS. Disti will offer the solution recommending certified VoIP Service Providers. –Var will select as desired. Var to hold relation with VoIP SP.
© 2006 Cisco Systems, Inc. All Rights Reserved.44 Discount PROGRAM (*) Discounts based on disti cost POS based (**) SPA3000/3102 Optional if required, discount to be applied as per each kit and volume
© 2006 Cisco Systems, Inc. All Rights Reserved.45 Discount PROGRAM Examples. –Var A wants to adquire ANY kit for DEMO or FIRST TIME purchasing VAR A will get a 20% upfront discount in ANY kit. –Var A wants to adquire a BASIC kit after previous operation VAR will get 5% upfront discount on 1 SPA9000 and 2 phones –Var A is to adquire total volume of 8 BASIC kits in same month. VAR will get 10% upfront discount in all Kits after the 5th.
© 2006 Cisco Systems, Inc. All Rights Reserved.46 Go To Market Basics –Linksys will recommend the Reseller/VAR a SP via the communication done with the distributor is oppened to any VoIP SP End user/VAR choice No limitations No country Specific Distributor implication –Communication to partners. –Sales force trainning –Sales tools Spiffs, setting achiavable goasl to sales teams, breath/deapth, –Identify ideal focused partners Commitment with Linksys –Special emphasys in DEMOKIT promotion at 20% Discount!! –Using the discounts per program/volume/KIT proposed –POS follow up
© 2006 Cisco Systems, Inc. All Rights Reserved.47 Linksys, división de Cisco Systems Inc. División Residencial/SOHO/PE División Residencial/SOHO/PE de Cisco Systems Inc de Cisco Systems Inc Tecnologías de acceso a Internet Tecnologías de acceso a Internet Soluciones avanzadas de movilidad Soluciones avanzadas de movilidad VoIP, soluciones integradas VoIP, soluciones integradas
© 2006 Cisco Systems, Inc. All Rights Reserved.48
© 2006 Cisco Systems, Inc. All Rights Reserved.49 Thank You, questions? “Linksys Knows SIP” “Linksys Knows VoIP”
© 2006 Cisco Systems, Inc. All Rights Reserved. Linksys/Cisco Proprietary - Restricted– All Content Subject To Change – Not a Warranty
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