1. Persuasive Techniques
English III

2. Bellringer: Key – Recall Ethos, Pathos, Logos
Think about a time when you were trying to persuade your parents/guardians to let you do something new or risky—a request to which they were inclined to say ‘no’ initially. How did you go about persuading them to see things your way? You may write your entry describing your speech or write it out in dialogue form, but try to be convincing as possible. Consider carefully what sort of evidence works best with your parents. -or- Write a speech, persuading your parents/guardians to let you do something new or risky. Keep in mind that it should be approached as if it is a request they would be inclined to say ‘no’ to, so write with a purpose of persuading them to see things your way. Remember, include the idea(s) of ethos, pathos, and/or logos in your persuasive speech where your classmates can identify these elements. You have approximately 12 minutes, and we will share our entries with the class.

3. Objectives
1. Identify elements of ethos, pathos, logos in an advertisement using evidence
2. Articulate examples of how audience and purpose affect techniques of persuasion in their own experience and in selected advertisements
Standards:
RI6: Determine an author’s point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness, or beauty of the text
SL3: Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used
L3: Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning of style, and to comprehend more fully when reading or listening
Essential Questions: 1. How do writers & speakers persuade audiences? 2. How do audience & occasion impact a speech? 3. How does the mode of delivery shape the message?

4. Review
Ethos: the appeal of a text to the credibility and character of the speaker, writer, or narrator
Logos: the appeal of the text based on the logical reasoning of the arguments presented
Pathos: the appeal of the text to the emotions or interests of the audience

5. Share
(Try to elicit/identify the following points:)
Speaker takes into account the position of the audience (parents)
Speaker gives credit to the position of the audience (“I know you're worried about having me drive on my own to the vacation…”)
Speaker supports his or her validity and credibility and that of the audience (ethos)
Speaker supports claims with facts or logical argument (logos)
Speaker appeals to the emotions of the audience (pathos)