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HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael.

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Presentation on theme: "HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael."— Presentation transcript:

1 HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry

2 Introduction Nelson Mandela appointed Charlotte di Vita MBE a Goodwill Ambassador for the Nelson Mandela Childrens Fund. The assignment Charlotte chose, as Goodwill Ambassador, was to raise funds to tackle key global development issues including poverty alleviation, child abuse and environmental conservation. To meet this assignment, Charlotte set up the 21st Century Leaders Foundation * and launched the Whatever It Takes campaign. Charlotte di Vita, founder of Trade plus Aid, receiving her MBE from Her Majesty the Queen in Oct 1998 for her charitable work. * Charity registration number

3 The Campaign The Whatever It Takes campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause Over 600 celebrities in film, fashion, music and sport Over 1000 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait Unique products inspired by celebrity artworks Celebrity-supported gala dinners, auctions, concerts Proceeds support celebrities chosen charities

4 Courteney Cox and David Arquette, at home in Los Angeles after completing their artwork Chris Martin drawing Coldplays symbol of hope at 2am in the recording studio Laurence Fishburne in Morocco, where he spent 7 of his 14 days holiday working on 8 artworks for the campaign Artwork Collection

5 George Clooney Nicole Kidman Ewan McGregor The Leaders: Film

6 Sir Paul McCartney Ozzy Osbourne Coldplay The Leaders: Music

7 Stella McCartney Giorgio Armani Donna Karan The Leaders: Fashion

8 Sir Steve RedgraveLinford Christie OBE Gary Lineker MBE The Leaders: Sport

9 Footwear Lemmy Kilminster Ozzy Osbourne Limited edition sk8-his and slip-ons Launched July ,600 stores across Europe Slipknot Apr 2007 Jan 2008 The Prodigy

10 Backpacks Limited edition backpacks Launched August stores across Europe The Hives The Prodigy Kaiser Chiefs Ozzy Osbourne Lemmy Kilminster Slash

11 Wristbands McFly: Tom Fletcher Danny Jones Dougie Poynter Harry Judd The Kaiser Chiefs: Ricky Wilson The Killers: Brandon Flowers Mark Stoermer David Koening Ronnie Vanucci Scissor Sisters: Ana Matronic Jake Shears JJ Garden Paddy Boom 128 stores across UK 320 counter-top units Slash Snoop Dogg Green Day Mastodom Nicko McBrain Ewan McGregor Anthrax System of a Down Daron Malakian Serj Tankian David Bowie Ozzy Osbourne Lemmy Kilminster Franz Ferdinand Joss Stone HIM Mat Hoffman Paul McCartney Rob da bank

12 T-shirts Kaiser Chiefs Limited edition T-shirts and jeans Launched January 2007 The Doves Bloc Party

13 T-shirts 23 celebrity artwork T-shirts Launched stores in Japan Susan Sarandon David Bailey Heidi Klum Curt Smith Paul McCartney Paloma Picasso Penelope Cruz Phil Collins Lucy Liu Ringo Starr Slash McFly Anjelica Huston Mel C George Clooney Sarah Ferguson Samuel L Jackson Grayson Perry Frederick Forsyth Annie Lennox Franz Ferdinand Laurence Fishburne

14 Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan McGregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed mugs launched November 2006 worldwide

15 Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan McGregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed plates to launch July 2007 worldwide

16 Cosmetics Sir Michael and Lady Shakira Caine Minnie Driver Special edition beauty boxes Launched Christmas 2005

17 Launch Christmas 2007 UK & Eire Canvas Prints Nick Mason (Pink Floyd) David Bowie Giorgio Armani Ozzy Osbourne George Clooney Nicole Kidman Sir Michael & Lady Shakira Caine Ronnie Wood Coldplay

18 Apparel Launch Christmas 2007 US (high end)

19 NATTERJACKS HOUSE OF FRASER LA RINASCENTE SELFRIDGES SPACE NK FENWICKS OFFSPRING DEBENHAMS HARRODS VIRGIN MEGASTORES ROUTE ONEURBAN OUTFITTERS AMAZON.CO.UKUSCPRINTEMPS WESTWORLDEBTM.COM SOLE TRADER MACYS NEIMAN MARCUSJD SPORTS ASOS.COM LEE JEANS DAVID JONES OFFICE SCHUH QUBE Retail Partners

20 Cause Related Media Coverage

21 Biannual Royal Celebrity Gala Dinners and Auctions 4 November 2006 Gala Dinner $26M raised from ticket sales and sponsorship A world record-breaking $11.25M raised at auction 21st Century Leaders limited edition ceramics auctioned for $450,000 21st Century Leader guests included Archbishop Desmond Tutu, Donna Karan, Natalie Imbruglia Events…with

22 International programme of 5-star Gala Dinner and Auction events 21st Century Leaders who have supported, or taken positive action to raise awareness for their chosen cause, to be recognised in celebrity award ceremonies Events…with Ritz Carlton

23 Loving Earth Now Gala Dinner Auction of original artworks September 2008 – London Events…21 st Century Leaders

24 So Far… Over $1 million raised for charities including Social audits have improved the lives of 58,000 workers in China, Thailand, Cambodia and Vietnam

25 Our Plans High-profile fundraising events Worldwide licensing campaign with key manufacturers Strategic partnerships with key retailers

26 HOPE Jodie Kidd Giorgio Armani Paul Smith Toni Collette

27 LOVE Lucy LiuJerry Hall Stereophonics Sir Roger Moore

28 PEACE Whoopi GoldbergThe Ordinary Boys Suggs Lemar

29 PLANET EARTH Stella McCartney Bob Geldof Alan Rickman Gina McKee

30 The project means a lot to me. Please take the time to consider it. Its a great opportunity to make a difference. Thank you. Ewan McGregor


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