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HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael.

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Presentation on theme: "HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael."— Presentation transcript:

1 HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry

2 The Campaign The campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause Over 400 celebrities in film, fashion, music and sport Over 700 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait Unique products inspired by celebrity artworks Celebrity-supported gala dinners, auctions, concerts Proceeds support celebrities chosen charities

3 Footwear Lemmy Kilminster Ozzy Osbourne Limited edition sk8-his and slip-ons Launched July ,600 stores across Europe Slipknot Apr 2007 Jan 2008 The Prodigy

4 Backpacks Limited edition backpacks Launched August stores across Europe The Hives The Prodigy Kaiser Chiefs Ozzy Osbourne Lemmy Kilminster Slash

5 Wristbands McFly: Tom Fletcher Danny Jones Dougie Poynter Harry Judd The Kaiser Chiefs: Ricky Wilson The Killers: Brandon Flowers Mark Stoermer David Koening Ronnie Vanucci Scissor Sisters: Ana Matronic Jake Shears JJ Garden Paddy Boom 128 stores across UK 320 counter-top units Slash Snoop Dogg Green Day Mastodom Nicko McBrain Ewan MacGregor Anthrax System of a Down Daron Malakian Serj Tankian David Bowie Ozzy Osbourne Lemmy Kilminster Franz Ferdinand Joss Stone HIM Mat Hoffman Paul McCartney Rob da bank

6 T-shirts Kaiser Chiefs Limited edition T-shirts and jeans Launched January 2007 The Doves Bloc Party

7 T-shirts 24 celebrity artwork T-shirts Launched stores in Japan Susan Sarandon David Bailey Heidi Klum Curt Smith Paul McCartney Paloma Picasso Penelope Cruz Phil Collins Lucy Liu Ringo Starr Slash McFly Anjelica Huston Mel C George Clooney Sarah Ferguson Samuel L Jackson Grayson Perry Frederick Forsyth Annie Lennox Franz Ferdinand Laurence Fishburne

8 Ceramics Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan MacGregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed mugs launched November 2006 worldwide

9 Cosmetics Sir Michael and Lady Shakira Caine Minnie Driver Special edition beauty boxes Launched Christmas 2005

10 Media Exposure

11 HOPE Jodie Kidd Giorgio Armani Paul Smith Toni Collette

12 LOVE Lucy LiuJerry Hall Stereophonics Sir Roger Moore

13 PEACE Whoopi GoldbergThe Ordinary Boys Suggs Lemar

14 PLANET EARTH Stella McCartney Bob Geldof Alan Rickman Gina McKee

15 High calibre cause-related marketing programme Celebrity designs Celebrity support / appearances Instant PR generator Fundraising campaign with integrity and credibility Summary


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