Presentation on theme: "Design a light switch to save the planet A call to young UK creatives for Earth #EarthHourUK #EverydayThings."— Presentation transcript:
Design a light switch to save the planet A call to young UK creatives for Earth Hour 2015 @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings
Do The Green Thing and WWF-UK invite you to design a light switch to save the planet DTGT and WWF-UK have teamed up ahead of Earth Hour on 28 th March 2015 and are running a competition for young creative talents around the country to design a light switch. The winning design will be chosen to headline the '15 Everyday Things' campaign in March 2015, in which objects designed by renowned creatives will be showcased to inspire millions around the world to live a more sustainable life. This is your moment to inspire the world to live a more thoughtful and less consumptive way of life, and all it takes is a bit of creativity. The winning design will be seen by millions of people online and in print across the country. Last March, Do The Green Thing and WWF-UK inspired 30 million around the world with 29 posters from 29 world class designers, artists, illustrators and photographers in the run up to Earth Hour 2014. They included Sir Paul Smith, Sir Quentin Blake, Rankin, Neville Brody, David Shrigley and others. Working in partnership again for 2015, they are hoping to inspire even more people around the world this year with '15 Everyday Things’ which will culminate with the winning light switch design on 28th March. It’s a fantastic opportunity for the winning design to be seen and to make a difference. @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings
The Brief The prize The competition winner will have their design featured on Earth Hour UK and DTGT’s website and social media channels on the day of Earth Hour (28 th March 2015). Your design will be part of a concerted PR strategy around Earth Hour, placed alongside a selection of the top artists and designers in the ‘15 Everyday Things’ campaign. The design will also be showcased as part of an exhibition and may be offered as part of an auction to raise funds for the campaign. WWF and DTGT will also consider a limited production run of the light switch cover to be sold through WWF-UK’s online shop with proceeds going back to the charities. This will be decided at WWF and DTGT’s discretion. The winning entrant will also be invited to Pentagram’s London office for a one week unpaid internship at their convenience. About Earth Hour UK Earth Hour is the world’s biggest celebration for our amazing planet, hundreds of millions of people from across the world coming together in a symbolic and spectacular light outs display. It’s a brilliant reminder that together we can make change happen and a chance to think about the small things we can do every day to help create a brighter future. For more information on Earth Hour visit: wwf.org.uk/earthhourwwf.org.uk/earthhour Brief To design a light switch to inspire people to protect the planet for Earth Hour. Your design could take the form of a decal design to go on a light switch, a widget to attach to a light switch, a decorative design for the wall around a light switch or an entirely new kind of light switch itself. Anything, as long as it is focused on or around a light switch and inspires people to take action. Submission requirements All entries must be submitted through our online entry system accessed via wwf.org.uk/youngcreatives (the light switch design or a photograph of your light switch) For full T&C’s visit: wwf.org.uk/youngcreatives If you are unable to submit online please contact us by email at: firstname.lastname@example.org Key dates Monday 8th December 2014 – design brief launched Wednesday 17 th December 2015 - competition opens for entries (online entry form live) Monday 9th February 2015 - 11.59pm competition closes w/c 9 th February 2015 – judges decide winner 1st March - winner announced @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings
A light switch template This a template for a standard UK light switch for your easy reference (your design does not have to stick to these dimensions but it might be easier if it does). @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings 86cm
Some inspiration @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings
Appendix: some designs from Earth Hour 2014 @dothegreenthing @wwf_uk #EarthHourUK #EverydayThings Part of the collection of inspiration created by Do The Green Thing and WWF-UK over the last two years that has been shared to over 37m people globally.
@dothegreenthing @wwf_uk #EarthHourUK #EverydayThings Good Luck