Presentation on theme: "1. About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all."— Presentation transcript:
About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all to showcase their signed and unsigned talents boundless enthusiasm in (Fashion / Music / Film) Actively working with industry professionals and brands Providing quality entertainment material to the general public Monthly Unique Visitors: 36000 (Oct 2012) Facebook Total Fans: 13,000, Friends of Fans: 5,000,000 Weekly total reach: 500,000 2
Case Study: EYE COULD CARE LESS 4 Client: Project Eyewear Objective: Promote company brand and increase sales Promotional Strategy: Outfit Contest; Celebrity Judges - Candy PHAT 24HERBS http://watt.asia/campaigns/5 http://watt.asia/campaigns/5 Candy, PHAT 24HERBS Interview & Endorsement clips http://watt.asia/interviewhttp://watt.asia/interview News Update: http://www.facebook.com/photo.php?fbid=337405 409672274&set=a.188305914582225.48721.131 261753619975&type=3&theater http://www.facebook.com/photo.php?fbid=337405 409672274&set=a.188305914582225.48721.131 261753619975&type=3&theater Product Launch Party: http://www.facebook.com/media/set/?set=a.32952 9957126486.76751.131261753619975&type=3 http://www.facebook.com/media/set/?set=a.32952 9957126486.76751.131261753619975&type=3
Case Study: Charity Concert for CFCF 5 Client: CFCF ( Caring For Children Foundation ) Objective: To promote the concert event on 7/28 Promotion Strategy: Concert Ticket Giveaways; Over 30 celebrity endorsement clips on Facebook, Weibo and Youku.
Case Study: Batman: Dark Knightfall 6 Client: Hot Toys.Ltd (Collectors Figures Producer) Objective: To globally promote the company brand and new product launch on social media Content Strategy: Produced two stop-motion animation video featuring the products
Case Study: Batman: Dark Knightfall 7 Result: The clip has hit 1,000,000 views on social media within 12 days. The clip has successfully increased virality and increased brand awareness within a short period of time, and help identified target customers for Hot Toys.
Case Study: Jun Kung x Brian@24 Herbs Interview 9 Reached over 185,000 views on YouTube within a week Reached 36,166 people on Facebook within 2 days
Celebrity Networking Having wide networking with industry pros and public figures, we can target influential spokesperson to promote events in a more effective way. 10 *Only a portion of our celebrity network is displayed
Social marketing: Promoting through social media 11
Why Go Social Facts about social media in Greater China 12 Source: McKinsey Quarterly, comScore, Nielsen, Pewinternet, CNIC
Influencers = your keys to succeed in social media 13 Influencers = Channels to greatly amplify your messages Identify influencers through data analytics Your messag e Your existing influencer Influencers we may identify
Locate the right influencer Influencer or KOL (Key Opinion Leader) may be… -Celebrity -Professional -Blogger -Grass root How to determine a fans influential power? -Activities -Quality & Loyalty of fans -Coverage -Creditability 14