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1. About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all.

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Presentation on theme: "1. About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all."— Presentation transcript:

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2 About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all to showcase their signed and unsigned talents boundless enthusiasm in (Fashion / Music / Film) Actively working with industry professionals and brands Providing quality entertainment material to the general public Monthly Unique Visitors: (Oct 2012) Facebook Total Fans: 13,000, Friends of Fans: 5,000,000 Weekly total reach: 500,000 2

3 What we do We provide creative solution 3

4 Case Study: EYE COULD CARE LESS 4 Client: Project Eyewear Objective: Promote company brand and increase sales Promotional Strategy: Outfit Contest; Celebrity Judges - Candy PHAT 24HERBS Candy, PHAT 24HERBS Interview & Endorsement clips News Update: &set=a &type=3&theater &set=a &type=3&theater Product Launch Party: &type= &type=3

5 Case Study: Charity Concert for CFCF 5 Client: CFCF ( Caring For Children Foundation ) Objective: To promote the concert event on 7/28 Promotion Strategy: Concert Ticket Giveaways; Over 30 celebrity endorsement clips on Facebook, Weibo and Youku.

6 Case Study: Batman: Dark Knightfall 6 Client: Hot Toys.Ltd (Collectors Figures Producer) Objective: To globally promote the company brand and new product launch on social media Content Strategy: Produced two stop-motion animation video featuring the products

7 Case Study: Batman: Dark Knightfall 7 Result: The clip has hit 1,000,000 views on social media within 12 days. The clip has successfully increased virality and increased brand awareness within a short period of time, and help identified target customers for Hot Toys.

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9 Case Study: Jun Kung x Herbs Interview 9 Reached over 185,000 views on YouTube within a week Reached 36,166 people on Facebook within 2 days

10 Celebrity Networking Having wide networking with industry pros and public figures, we can target influential spokesperson to promote events in a more effective way. 10 *Only a portion of our celebrity network is displayed

11 Social marketing: Promoting through social media 11

12 Why Go Social Facts about social media in Greater China 12 Source: McKinsey Quarterly, comScore, Nielsen, Pewinternet, CNIC

13 Influencers = your keys to succeed in social media 13 Influencers = Channels to greatly amplify your messages Identify influencers through data analytics Your messag e Your existing influencer Influencers we may identify

14 Locate the right influencer Influencer or KOL (Key Opinion Leader) may be… -Celebrity -Professional -Blogger -Grass root How to determine a fans influential power? -Activities -Quality & Loyalty of fans -Coverage -Creditability 14

15 Messages to spread on weibo

16 Weibo as a promotion channel 16 Product Selling

17 Weibo as a promotion channel Company/ Offline events 17

18 Weibo as a promotion channel Real-time reporting corporate events / press conference 18

19 Case Study #1 Chanel

20 Case Studies - Chanel 20 # of Re-tweet: 31,080 # of Comments: 3795 Fans actively talking about Brad Pitt & the TVC

21 Case Studies - Chanel 21 In Chanels weibo account, the re-tweet and comment count reaches peak on Oct 15; The TVC also brings new fans to Chanels weibo as well.

22 Case Studies - Chanel 22 The re-tweet pattern:

23 Case Study #2 HTC

24 Case Studies - HTC 24 # of Re-tweet: 4199 # of Comments: 837

25 Do you know him? 25

26 His area of Influence – music related matters 26

27 Case Studies - HTC Most of retweets from this influencer and more comments than origin! # of Re-tweet: 4199 # of Comments: 837 # of Retweet: 3655 # of Comments:

28 What we can do 28

29 Thank you


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