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Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries The central media marketeer in the European online.

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Presentation on theme: "Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries The central media marketeer in the European online."— Presentation transcript:

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2 Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries The central media marketeer in the European online market 50% reach in Europe: more than US-portals MSN, Yahoo and AOL All AD Europe partners are top portals in their national markets 15 of 30 AD Europe partners are the local No.1 with up to 70% regional reach One step to European diversity The entire global network can be booked through one local point of contact

3 AD Europe: how do we compare? AD Europe Network: Most countries, reaching every second European

4 Introduction to AD Europe Cinema Offering Cross Platform*: Web (all), mobile (FR,UK,ES,DE; Italy to follow soon), IPTV (FR and ES; UK to follow soon) Highest Reach: Reach 13.7 million unique users in the top 5 E.U countries, more than MSN, Yahoo and Lycos combined Cross Platform*: Web, mobile and IP TV Affinity: Advertise with leading portals with a strong cinema affinity and top niche players with editorial content 100 % cinema Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: 1 local point of contact across all sites and countries

5 AD Europe Cinema: How do we compare? UV* Source: Nielsen Netratings May 08. UV*= Unique Visitors.

6 Film Offering Snapshots Top 5 countries

7 France Cinema Channel: Overview cine.orange.fr cine.voila.fr cityvox / cinema cinefil.com UU: 1.4 million PI´s: 14 million local ranking: 2 * Source: Mediametrie/ Netratings – Panel France – All points of connection- Internet application exc, April 08

8 France Cinema Channel * Source: Mediametrie/ Netratings – Panel France – All points of connection- Internet application exc, April 08 Demographics Ranking Content: Cinema news and info: film launch dates and reviews, trailers, users feedback Male bias user over 35 years old 69.3% users view cinema trailers 92.3% users are going to the cinema regularly

9 Germany Snapshot: Cinema entertainment.gmx.net entertainment.web.de 11.5 millions of UIM users are interested in cinema and DVD, more than any other marketeer in Germany!

10 UK Snapshot: Cinema * Source: Comscore, Apr 08; TGI.net Wave 14 Orange.co.uk/film Web 7 out of 10 Orange UK users are cinema goers (4 million users)! Mobile Over 10 million Orange UK mobile users are cinema goers! 1 out of 3 UK cinema goers is an Orange UK mobile customer! Orange is the second most popular UK movie portal and reach 4 million cinema goers online each month! Orange UK film channel 234.000 unique users per month* 1 million page views per month*

11 Spain Snapshot: Cinema Orange cine365.com 37.595 unique user per month 576.262 million imp per month Orange has the leading movie portal reach in Spain with 688,000 unique users per month! GuíadelOcio.com 446.295 unique user per month 5.703.979 million impressions per month cartelera.ya.com 221.036 unique user per month 5.238.674 million imp per month Source: Dart, April 2008; Nielsen Netratings Apr 2008

12 Spain: User Profile Source: Dart, April 2008; Nielsen Netratings Apr 2008 Gender Men 59.4 % Women 40.6 % Age 18 – 24: 14,5 % 25 – 34: 44,0 % > 35 years: 36,2 % Demographics Ranking

13 Italy: Cinema Offering Libero – Cinema Channel Cinema section traffic data: 619.000 unique browsers 1.615.000 pages views Source : Nielsen site census April 08 Libero is the most popular movie portal in Italy with over 600,000 unique browsers each month!

14 Italy: Cinema Ranking Source : Nielsen site census April 08 MSN entertainment Libero cinema Yahoo movies Virgilio cinéma Libero news &entertainment UV *

15 AD Europe Mobile Offering Possible Ad formats *The new mobile ad funded opportunity (2G and 3 G Pre Roll video) is only available on Orange sites Banner Text link Advertorial 2G Pre-roll Video* 3G Streamed Pre + Post Roll*

16 Brief New Line Cinema used mobile to promote the Run Fat Boy Run film release with a free to download trailer and display banners across multiple sites Solution Orange created a microsite with downloads, screensavers, film synopsis and a text to a friend function Mobile Case Study: Fat Boy Run Results 68% of visitors to the mobile site downloaded the trailer to their handset

17 Italy coming soon UK coming soon AD Europe: Cross Platform Solutions

18 Highest Reach : Reach 13.7 million unique users in the top 5 E.U countries, more than MSN, Yahoo and Lycos combined Cross Platform: web, mobile and IP TV Affinity: Advertise with leading portals with a strong cinema affinity and top niche players with editorial content 100 % cinema Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: 1 local point of contact across all sites and countries AD Europe Cinema channel: a must buy in Europe! So What? Cross Platform*: Web (all), mobile (FR,UK,ES,DE; Italy to follow soon), IPTV (FR and ES; UK to follow soon)

19 Thanks!


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