Presentation on theme: "Wego Sales Presentation (NTOs) 2009. Wego delivers value to our travel & non-travel partners Founded in 2005 by former executives from IHG, Yahoo!, Priceline."— Presentation transcript:
Wego Sales Presentation (NTOs) 2009
Wego delivers value to our travel & non-travel partners Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI Over 150 travel providers have signed commercial agreements with us, including: –leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas –Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific –Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com News Digital Media, a division of News Corp, is an investor.
Wego: What Is A Travel Search Engine ? We dont sell travel … …We deliver great leads to merchants who sell travel.
Wego – Ready to Buy Leads Beginning their travel search Ready to Buy Wego: Great Leads are Ready to Buy where to go? what to pay? where to buy? destination chosen price checked merchant selected
Wego: Provide qualified leads We do not compete with your existing marketing efforts. Our goal is to source and develop traffic that you dont reach on your own. Where does Wego get its traffic from? Direct power shoppers (via bookmark) or type wego.com Portal travel channels powered by Wego, such as MSN, Yahoo, eBay … Google search results Social media on Twitter and FaceBook Regional cable TV tie-ups
Live Price Real-time price & availability Shoppers late in their search Hot Deals Time-sensitive promos Shoppers seeking inspiration Recent Price Recent prices - instantly Shoppers seeking convenience Wego: 3 Paths that Make Leads Ready To Buy We reach shoppers at all stages of their travel planning!
Source: Wego Global User Survey Mar/Apr 09 Wego Traffic – Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged % are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week Shopping, Resorts, Family/Kids and Romance top the list of recent vacation types, with each cited by >40% of respondents Western Europe, SE Asia and Australia were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession
Wego can help you achieve these objectives Raise brand awareness out a cluttered marketplace Display advertisements on homepage, results page, deals page and newsletters. Video ads and rich media ads available. Shift market share from the region to your destination Destination-targeted ads to cross-sell your destination on competing destinations Distribute brochures Distribute online PDF brochures Database Collection Run contest on Wego and through its wide distribution network around the region
Wego: Homepage Listings Visitors do a search Banner ad display 180x150 Banner ad
Wego: Interstitial Page 300x250 Interstitial Display Ad Destination Targeted
Wego: Air Results Page Premium Text Link Flight Listings Banner Ads
Wego: Hotels Results Page Hotel Spotlight Expandable Spotlight Premium Text Link Banner ad
Wego: Landing page 2 Highly customizable landing page with video viewing 1 Integrate booking engine
Destination campaign *Results page will include textlinks, skyscrapers and LRECs **Run of site banners can appear anywhere on the products results page and deals page Placements / Duration1 month3 months6 months12 months Homepage spotlight xxx Insterstitial page x Premium text link xx *Airfare results page xxxx *Hotels results page xxxx *Packages results page xxxx *Deals page xxxx **Run of site xxxx newsletters x Landing page xx Price $ 6,000 $ 15,000 $ 24,000 $ 36,000 Price / month $ 6,000 $ 5,000 $ 4,000 $ 3,000
Summary Increase top of mind awareness Highly targeted and affluent visitors Targeted ads that can help in shifting market share to your destination High flexibility in executing campaign and keen on out of the box ideas Global exposure of media through major portals such as MSN, Yahoo and eBay available
Thank you Contact Us Craig Hewett Gary Lipkowitz