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AD Europe - Women Presentation. AD Europe - a leader in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top portals in.

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Presentation on theme: "AD Europe - Women Presentation. AD Europe - a leader in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top portals in."— Presentation transcript:

1 AD Europe - Women Presentation

2 AD Europe - a leader in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top portals in their national markets - 13 of 30 AD Europe partners are the local No.1 - Highest reach in Europe: more than US-portals MSN- Yahoo and AOL One step to European diversity - The entire global network can be booked through one local point of contact

3 AD Europe: a leader in Europe Unique visitors in million No.of countries 30 16 12 8 911 160 92 86 65 53 38 15 Reaching 50 % of Europe online users

4 AD Europe: A leader in Europe and Globally! 5 continents – 60 countries – 26 languages – 390 million users Reaching 30% of global online population

5 AD Europe mobile advertising reach Total - 9 countries - 11.6 million UU - 170 million ad impressions Orange: 9 million UU – 126 million ad impressions Germany: 10 million ad impressions Sweden: 324,000 UU – 6 million ad impressions Norway: 703,000 UU – 16 million ad impressions Denmark: 168,000 UU – 2.5 million ad impressions Finland: 1,500 UU – 9,500 ad impressions Russia: 1.4 million UU – 28 million ad impressions

6 Introduction to AD Europe Women Offering High Reach: Reach over 31 million women users in the top 5 E.U countries Affinity: Advertise with leading portals with a strong women reach and top niche players Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: One local point of contact across all sites and countries Cross Platform*: Web, mobile, email and soon IP TV

7 Women offering snapshots - Top 5 Countries

8 How do we compare? – Women Users Reach – Top 5 countries Unique Users Reach (Women) Source: Unique users in million (women): Nielsen Netratings – Sept 08 (FR, IT, Spain); Comscore – sept 08 (UK) and AGOF Internet Facts 2008 (Germany)

9 United Kingdom

10 Orange UK women offering 1.4 million unique users per month** 19 million ad impressions per month** 69.3 % women users* Source: Traffic data: * Orange: Comscore Sept 08. ** FemaleFirst : Ad Tech (sept 08). Demographic Data: * Orange (Comscore Sept 08) and ** FemaleFirst (Nielsen Sept 08) 5 million unique users per month* 336 million impressions per month* 51 % women users*

11 How do we compare? Women Users Reach Unique Users Reach (Women)

12 Spain

13 Sources: DFP y Nielsen//NetRatings – June 2008 (ind 145) orange.meetic.es Impressions 3.245.241 Unique users 143.152 Through your adverts you will impact more than 2.3 million registered users by sociodemographic targeted The biggest single community in Spain It covers 60% of dating web traffic portals in Spain

14 Fuentes: DFP y Nielsen//NetRatings – May 2008 (ind 145) Impressions 3.952.259 Unique users 352.782 mujer.orange.es Women´s site for an exigent target who is looking for quality and exlcusive content. Fashion, beauty, gossips, tips, everything about famous world and the best documentaries that you will find in Orange women Don´t miss it!

15 Fuentes: DFP y Nielsen//NetRatings – June 2008 (ind 145) mujeraldia.com Impressions 4.203.318 Unique Users 203.899 Photos, test, tips and all what a modern woman is looking for. Let us update you with latest information!

16 Fuentes: DFP y Nielsen//NetRatings – June 2008 (ind 145) Impressions 3.843.020 Unique users 151.225 miralatele.com Latest news about current tv programs. Interviews, documentaries and all you can imagine is in our website! Get involved surfing through our different sections prepared for you.

17 Fuentes: DFP y Nielsen//NetRatings – June 2008 (ind 145) Impressions 3.245.241 Unique Users 143.152 mujer.orange.es/horoscopo Guess your future! know more about your sign, choose the horoscope you like more: chinese horoscope,young horoscope, numerology and many more! Look up to our astrologers about everything! Discovered our magic shop and get fantastic products!

18 Fuentes: DFP y Nielsen//NetRatings – June & May 2008 (ind 145) Impressions: 545.000 Unique Users: 97.353 tuotromedico.com Health care and medicine converge in tuotromedico.com share experiences and comments with other users in our blog. all what you need to react in case of emergency: first aid,pathologies and many more in our website! contact with our experts in different specialities: cardiology, pediatrics, emergency medicine… Find out the best professional in your own city, using our advanced search.

19 Fuentes: DFP y Nielsen//NetRatings – June 2008 (ind 145) Impressions 1.482.969 Unique Users 70.904 cotillea.com Have you heard about latest gossips? Rumors, gossips, famous fashion told with a different and original touch you havent seen before! Discover which are the best spots where famous are hanging out! Are tv shows a part of your life? Then this is your website!.

20 How do we compare? Women Users Reach U.V Reach (Women) Source: Unique users in million (women): Nielsen Netratings – Sept 08

21 How do we compare? Women Channel Reach 866.000 704.000 Orange Mujer Pack Msn lifestyle Hola! 1000.000 1.516.000 Enfemenino Facilisimo 780.000 Terra mujer 488.000 72.000 Woman.es 68.000 Marie- claire.es 61.000 Cosmopolitan Nielsen//NetRatings – July 2008

22 France

23 pourelles.orange.fr the 100% women channel of Orange portal jeu.orange.fr Easy and fun games lediet.fr The indispensable coach for internet users who want to keep in shape Meetic.fr The n° 1 meeting web site recettespourtous.com inventive recipes accessible to everyone horoscope.orange.fr horoscope, astrology, forecasts and personalized consultations *Nielsen NetRatings – Home & Work – application internet inclues – June 2008 Orange women pack: the perfect spot to reach women! 2,7 millions of unique visitors per month* 9,54 reach

24 How do we compare? Women Users Reach U.V Reach (Women) Source: Unique users in million (women): Nielsen Netratings – Sept 08

25 How do we compare? Women Channel Reach U.V Reach (Women Channel) Source: Women channel/ Pack Nielsen Netratings- July 08

26 Germany

27 UIM portals: the perfect spot to reach women! WEB.DE - 6.82 mio unique women - 1,263 million impressions GMX - 4.18 mio unique women - 840 million impressions UIM Entertainment & Lifestyle - 2.61 mio unique women - 85.42 million impressions UIM WEB.Affinity Shopping - 5.6 mio unique women generating 434 million impression Source: AGOF Internet Facts 2008-I

28 How do we compare? - Women Reach - UV in million Source: AGOF Internet Facts 2008-I

29 Italy

30 Libero.it Women offering Nielsen- site census- August 08 Integration between branded contents and user generated ones; News, photo gallery and top blogs, Sections dedicated to Lifestyle, Babies, Beauty and Food Traffic (August) - over 7 million Page Views; - Unique Browsers 860K

31 So What ? High Reach: over 16 million users across top 5 E.U countries Affinity: Advertise with leading portals with a strong women affinity and top niche players with editorial content 100 % for women Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: 1 local point of contact across all sites and countries Cross Platform: web, mobile, email and soon IP TV

32 Thank you


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