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AD Europe – Pan European Travel Offer. AD Europe – the number 1 in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top.

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Presentation on theme: "AD Europe – Pan European Travel Offer. AD Europe – the number 1 in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top."— Presentation transcript:

1 AD Europe – Pan European Travel Offer

2 AD Europe – the number 1 in Europe Reach 160 million Europeans in 30 countries - All AD Europe partners are top portals in their national markets - 13 of 30 AD Europe partners are the local No.1 - Highest reach in Europe: more than US-portals MSN- Yahoo and AOL One step to European diversity - The entire global network can be booked through one local point of contact

3 AD Europe: a leader in Europe Unique visitors in million No.of countries 30 16 12 8 911 160 92 86 65 53 38 15

4 AD Europe mobile advertising reach Total - 11 countries - 11 million UU - 157 million ad impressions Orange: 7.3 million UU – 100 million ad impressions Germany: 8 million ad impressions Sweden: 800,000 UU – 14 million ad imps Norway: 200,000 UU – 11 million ad imps Russia: 850,000 UU – 25 million ad imps

5 Introduction to AD Europe Travel Offering AD Europe has responded to the growing demand of reaching travel users through the creation of a travel category. The category offers high reach into the online travel market place, through advertising opportunities on leading portals with a strong travel affinity across 30 European countries. AD Europe Travel will help you create effective online advertising campaign solutions that match your brief, allowing you to target directly your message to your potential customers to get the most of your marketing budget.

6 Introduction to AD Europe Travel Offering Highest Reach: Reach million unique users in the top 5 E.U countries, more than MSN, Yahoo and Lycos combined Cross Platform: Web, mobile and IP TV Affinity: Advertise with leading portals with a strong travel affinity and top niche players with editorial content 100 % travel Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: 1 local point of contact across all sites and countries

7 How do we compare? UV* Source: Nielsen Netratings May 08. UV*= Unique Visitors. 12,8 8,0 5,0 3,3 2,7

8 United Kingdom

9 UK Travel Market Overview 2/3 of Brits go away on holiday The internet is the most popular means to book (31%) France is the top destination for British holiday-makers 43% took a holiday abroad 47% have flown in the past year 45% took a holiday in Britain The British are more likely to go on city & short breaks

10 Orange UK User Profile - Travel Usage 55% have between 35-54 years old 58% are married 38% have kids 2.9 Million Orange users (68%) have been on holiday in the last 12 months The average cost per holiday is £846 (av £789) Average of 9 nights away per holiday 2.2m (51%) have traveled by air in the last 12 months The average number of holidays taken is 2

11 Orange.co.uk Travel versus competitors Source: Neilsen NetRatings May 08 U.V. in million

12 Spain

13 Spain Travel Market Overview 62% of Spanish go away on holiday In 2007, the number of tourists increased of 2,1%,the total spending of tourists increased of 3,5% and the average spending increased of 1,4 % Spain is the top destination for Spanish holiday-makers 15% took a holiday abroad 27% have flown in the past year 59% took a holiday in Spain The Spanish are more likely to go on Beach/resort holidays

14 Travel market overview - Users and holidays online Profile of online buyers : - 59% Men - 41% Women - Between 25 and 49 years old (67%) - 50% leaves in cities with more than 100.000 residents - 99% went to high school or more - 45% are from a high or mid-high socio professional category Purchase of tickets, book of accommodation, tourists packets and car renting are services bought by more than 48 % of the internet buyers sources: Diagnóstico Tecnológico Sector Hotelero 2007 – Red.es Observatorio sources: Study of electrronic business B2C 2007

15 Orange Spain User Profile - Travel Usage Men 58.46% 18 to 24 years old: 15.14% Women 41.54% > 35 years old : 45.29% 25 to 34 years old : 36.50%

16 Orange.es Travel vs competitors Source: Neilsen NetRatings May 08 U.V. in million

17 France

18 France Travel Market Overview 53% of French go away on holiday The internet is the 2 nd most popular means to book (13%) after the phone Spain is the top destination for France holiday-makers 22% took a holiday abroad 22% have flown in the past year 43% took a holiday in France The French are more likely to go on Beach/resort holidays

19 The Travel channel on Orange and Voila A research engine : flights- sojourns- hotels- cars- locations … An exhaustive destinations guide A great animation with thematic files regularly updated Online booking and purchasing services. An optimal- precise and quick answer to Internet users needs Travel ideas thanks to a rich and efficient content. voyage.orange.fr voyage.voila.fr

20 Orange France User Profile - Travel Usage 52% of internet users prefers Voyage.voila.fr against 48% for voyages.orange.fr About 35% of internet users are unemployed and 30% are CSP+ voyage.orange.fr and Voila Voyage users are always ready to travel in France or abroad An affinity rating of 155 for the 35+ years old on Voyage.orange.fr and 150 on voyage.voila.fr About 53 % are 50 years old or more and 28% are 35 years old or more

21 Orange.fr Travel vs competitors Source: Neilsen NetRatings May 08 U.V. in million

22 Germany

23 Germany Travel Market Overview 52% of German go away on holiday The internet is the 3 rd most popular means to book (7%) after visit to travel shop and the phone Spain is the top destination for German holiday-makers 36% took a holiday abroad 28% have flown in the past year 22% took a holiday in Germany The German are more likely to go on Beach/resort holidays

24 Travel & tourism – German Market trends More than 3/4 of the German internet users (30-98 million users (77 %)) are interested in travel and tourism products 4/5 internet users (33-87 million users- 84 %) have already searched online for travel and tourism products 53% (21-37 million users) have already bought travel products online Almost 2/3 of users (63 %) who search for information regarding travel actually buy those kind of products

25 UIM User Profile - Travel Usage 57% of the users are male, about 70% are between 18 and 49 years old. More than 1/3 of the users have a university degree About 60% have an net income between 2.000 and 3.000 Euro and more UIM Users interested in Travel are interested and affine in media Users of United Internet Media interested in E- Commerce regarding travel- books-cinema-culture-events and cars-car hiring The users have an interest above average in products regarding travel- books- cinema-culture-events and cars-car hiring.

26 How do we compare? Reach versus top Portals UV in million 10,9 6,19 4,9 2,76 1,9

27 Italy

28 Italy Travel Market Overview- Online The Online Active Audience is more than 23,5 million. The Online Travel audience is almost 13,2 million 58% male and 42% female More than 56% of the active audience visits travel channels 6% of the total online advertising revenues came from the travel product category in 2007

29 Libero Travel reach vs competitors Source: Neilsen NetRatings May 08 U.V. in million

30 Mobile Advertising: Possible ad formats Banner Textlink Advertorial 2G Pre-roll Video* 3G Streamed Pre + Post Roll*

31 Example of travel related advertisers on AD Europe

32 Flight 1 (summer campaign) Dates of campaign: April – July 2008 Countries: - Germany - Ireland - Belgium - Netherlands - France Objective of campaign: Target various European travellers to come to Spain on their summer holidays Offering various options such as: - Sunny Beaches - Nautical Destinations - Historic and Cultural Cities Turespaña campaign case study

33 Site: Web.de & GMX.de Chosen format: MaxiAd Placement: Logout Lounges of both Web.de & GMX.de Impressions: 8.000.000 CTR: 2.5% to 0.8% Turespaña campaign case study – Germany

34 Site: The Independent.ie Chosen formats: Layer and Expandable Leaderboard Placement: Homepage, Travel and ROS Impressions: + 2.000.000 CTR: 0.30% Turespaña campaign case study – Ireland

35 Site: Skynet.be Chosen format: Skyscraper Placement: Travel Bought Impressions: + 1.500.000 CTR: 0.20% Turespaña campaign case study – Belgium

36 Site: Ilse Media Network Chosen formats: Small Banner and Layer Placement: femenine sites within the network Bought impressions: + 300.000 CTR: 0.42% Turespaña campaign case study – Netherlands

37 Site: Orange.fr Chosen formats: MPU and MPU+ layer Placement: Homepage & Travel Section Bought impressions: + 2.500.000 CTR: 0.30% Turespaña campaign case study – France

38 So What ? Reach: 12,8 million UV across five countries Cross Platform: web- mobile and IP TV Affinity: Advertise with leading portals with a strong travel affinity and top niche players with editorial content 100 % travel Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates Simplicity: 1 local point of contact across all sites and countries

39 Thank You


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