Presentation is loading. Please wait.

Presentation is loading. Please wait.

Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek. 1.

Similar presentations


Presentation on theme: "Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek. 1."— Presentation transcript:

1 Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek. 1

2 MARILYN HARMACEK 2

3 3 What Why How

4 WEB ANALYTICS We dont analyze websites. We analyze peoples behavior with our content. The Drum 4

5 WEB ANALYTICS - WHAT The Study of Visitor Behavior on Websites – a Process Part of a Larger Online Marketing Analysis Social Networking Marketing Video Platforms Blogs Adwords Campaigns Change Agent 5

6 WEB ANALYTICS - WHY To make your website More Effective More Valuable More Actionable

7 WEB ANALYTICS - HOW Set Your Goals Monitor the Site Analyze the Data Change for Action 7

8 PICKING AN ANALYTICS TOOL 8 WEB ANALYTICS

9 9

10 What Do You Want Users To Do? Subscribe to a newsletter Buy a book Call for a consultation Download a document Donate to a cause Comment on a blog Share with a peer 10

11 The Basics – Finding an Analytic Tool 11 Dashboard Features Traffic Referrals Stat Intervals Visitor Details Tech Support/Help Cost

12 GOOGLE ANALYTICS EXAMPLES 12 WEB ANALYTICS

13 13 Example: Google Analytics Audience Dashboard Time Frame: October - December 2012

14 14 Example - Traffic Sources Dashboard

15 15 Example – Visit Duration

16 16 Example – Top Level Domains

17 17 Example - Mobile Devices

18 18 Example - Subscriptions

19 How to Use Analytics Movement Decides Measurement User Pathways versus Action Pathways Measure only what you can Change 19

20 20 Example - Traffic Sources

21 21 Social Referrals

22 22 Dont Get Lost in Translation Inundated with Information Measure What Matters Be Careful Interpreting Results

23 23

24 New Report 24

25 The Foundation's Investment in Juvenile Justice 25

26 26

27 27

28 28

29 29

30 30

31 31

32 32

33 Context 33

34 Context 34

35 Web Analytics: Case Studies 35

36 36 Change Matters How Advertisers Made The Super Bowl Power Outage Work For Them - Forbes Twitter Now 10,000 tweets before the lights went on. Analyze that!

37 Social Networking 37

38 Social Networking 38

39 Social Networking 39

40 Social Networking 40 Its More About Relationships than the Metrics The Metrics help you find the Relationships

41 In Conclusion 41 What Do YOU need to Remember

42 WEB ANALYTICS To make your website More Effective More Valuable More Actionable

43 43 Dont Get Lost in Translation Set Goals. Monitor. Analyze. Change. Measure What Matters All Data is Suspect: Dont Misinterpret Put it into Context to tell a Complete Story Content is still King


Download ppt "Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek. 1."

Similar presentations


Ads by Google