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C ANON C OMMUNICATIONS LLC. Did You Know? B2B magazines continue to be the single most frequently mentioned source of information for insight into how.

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Presentation on theme: "C ANON C OMMUNICATIONS LLC. Did You Know? B2B magazines continue to be the single most frequently mentioned source of information for insight into how."— Presentation transcript:

1 C ANON C OMMUNICATIONS LLC

2 Did You Know? B2B magazines continue to be the single most frequently mentioned source of information for insight into how to build business and do a better job.

3 Europe 55 billion Euro market The 2 nd largest market in the world Accounts for 30% of the global industry

4 Circulation: EMDM qualified subscribers. MDT qualified subscribers. Duplication - 11% Total De-duplicated Circulation Unique Companies: 73% of companies that receive EMDM do not receive MDT 67% of companies that receive MDT do not receive EMDM Readers Choice: (EMDM) products and services, (MDT) technical, manufacturers have preferences. The uniting factor is that year-in and year-out both groups spend millions with suppliers companies just like yours. Uniting Europes Medical Device Industry

5 Combined Products. Combined Audiences. The Source Book: A new and improved Buyers Guide for the European medical device industry. With this EMDM & MDT collaboration youll reach subscribers, plus bonus distribution at all of Canon Communications global tradeshow events. Supplements - Reach all unduplicated subscribers with: May/June Supplement – Precision Machining and Orthopaedics October Supplement – Medical Packaging

6 Official Sponsors of:

7 Did You Know? 9 out of 10 executives strongly agree that an integrated marketing approach is the best way to build their brand.

8 Integrated Marketing Solutions EMDM & MDT e-newsletter: Reaching of the industrys leading decision makers, this valuable marketing tool can provide a direct link to your companys Web site. Frequency – 7 times per year. Webinars: Let EMDM or MDT editors moderate an on-line seminar on a topic of your choice. Youll receive live feedback and the attendee profiles will give you a list of new leads. Inserts: Send you brochure or specialty marketing promotions inside or attached to an issue of EMDM or MDT.

9 As a multi-site sterilization provider it is essential for us to reach the whole medical device market place. By using both MDT and EMDM we feel we can communicate with all of our existing customers as well as with potential new ones. Mareen Bartels - Marketing Executive - Isotron PLC To Quote the Industry…

10 China $20 billion market, growing at an incredible 20% per year Expected to become the worlds second largest market by 2020 Over $36 billion in government funding aimed at modernizing the healthcare industry.

11 Circulation: 40% increase in 2007! CMDM is the only magazine circulated in China that is entirely focused on medical device manufacturers. Reach 7000 leading Chinese OEMs with CMDM. Your Link to the Worlds Fastest Growing Medical Device Market Frequency: Published 4 times a year CMDM covers the entire spectrum of medical device. The first issue of 2007 is the Annual Buyers Guide, an essential reference guide for leading industry decision makers. Corporate Profiles: FREE to full-page advertisers Corporate Profiles provide a unique opportunity to tell your story to a new market with a vested interest in purchasing products and services from Europe and North America. Content appears in both English and Chinese. New in 2007! MEDTEC China Show Guide & Directory. Provided to every show attendee and heavily promoted beforehand, an ad in this directory is a cant miss marketing opportunity for anyone looking to make an impression on Chinas leading medical device decision makers.

12 Official Sponsor of: The success of CMDM and MEDTEC China go hand-in- hand. Of the 5, 500 plus attendees of MEDTEC China 2005, 75% answered yes to the questionDo you wish to receive or continue to receive CMDM magazine?

13 Integrated Marketing Solutions CMDM offers custom and prepackaged ad plans that meld the best of Canons print, and digital products. Inserts, custom e- newsletters, and website banner ads are just a few of the marketing tools at your disposal. New in 2007! CMDM E-newsletter Reaching XXXX of the Chinas leading medical device decision makers, this valuable marketing tool can provide a direct link to your companys Web site. Frequency – 4 times per year.

14 CMDMs qualified audience and timely editorial make for a powerful Sales & Marketing partner in China since we opened the doors to our new facility in Guangdong (Jan. 2006) CMDM has been a critical component in GW Plastics plans to be the leading manufacturing service provider to Chinas large Medical Device OEMs Brenan S. Riehl – President and CEO – GW Plastics To Quote the Industry…

15 Package A: Issues: EMDM-MDT-CMDM- EMDM-MDT-CMDM Webinar: Enewsletter: Total Cost: XXXXXX Your Cost: XXXXXXX Package B: Issues: EMDM-MDT-CMDM- EMDM-MDT-CMDM Insert: Webinar: Custom Publishing: Total Cost: XXXXXXX Your Cost: XXXXXXX

16 The Canon trio of international magazines, EMDM, MDT and CMDM have helped Precision Extrusion reach a much bigger market…with their professional image and high standing among their readers…it provides us with instant credibility in the global marketplace… Mike Badera – President – Precision Extrusion, Inc. To Quote the Industry…

17 C ANON C OMMUNICATIONS LLC


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