Presentation on theme: "TM Governors’ Conference March 2009 How to create a Centre and start generating your own leads."— Presentation transcript:
TM Governors’ Conference March 2009 How to create a Centre and start generating your own leads
TM Governors’ Conference March 2009 First, think about your ‘p’s Place Promotion Publicity Price
TM Governors’ Conference March 2009 Place Go where the clients are… Spread your net wider – hire rooms with correct vastu in nearest big town Cover a wider area I started teaching in The City because East London is very poor.
TM Governors’ Conference March 2009 Promotion TM is expensive for most people to learn and an intangible product. Where do most people find about a product like ours? You’ve guessed it – the internet!
TM Governors’ Conference March 2009 Relevant approaches OldVNew Ads in paperInternet ads Posters in shop windows Pages on Facebook Talks in libraries Online talks and testimonials
TM Governors’ Conference March 2009 Why are new approaches needed? Old approaches are scattergun New are focussed It pays to concentrate resources so we can be found where people are looking for a product like ours. “Hang up your sign” - Maharishi
TM Governors’ Conference March 2009 Rationale It is easier to sell to someone who is looking for what you have to offer! Optimise your website/ppc/Facebook ads etc on relevant keywords: E.g.: ‘meditation’, ‘stress’, ‘relaxation’, ‘high blood pressure’ with local reference to assist high ranking
TM Governors’ Conference March 2009 Publicity Know your local media and find out when they are doing anything on stress etc Have case studies ready Have meditators standing by ready to speak to journalists Have a press pack prepared
Price Have a pricing policy which reflects: The value of your product The cost of providing it The market rate for similar products This relates to checking, meditators meetings and weekend courses as well as learning TM!