The Internet has fundamentally changed the way people find, discover, share, shop, & connect. FACT
More Than 1/3 of the world’s population is on the Internet. FACT SOURCE: ICT FACTS & FIGURES, 2011
Almost 8 new people come onto the internet every second. FACT SOURCE: INTERNETWORLDSTATS.COM, 2012
Marketers are shifting their budgets away from “interruption” advertising. FACT SOURCE: POWERREVIEWS, FEBRUARY 2012
THE SOCIAL MEDIA REVOLUTION http://www.youtube.com/watch?v=sIFYPQjYhv8z
It finds you customers and builds clientele It gives businesses the ability to find out what people are saying about them (and others) in their industries It introduces your brand It gives you feedback about your brand It provides a test audience (vs. focus groups) Solidifies your reputation as a valuable and knowledgeable resource Why is social media so important for businesses?
72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media 71% of users access social media from a mobile device. Social Media Facts Ref: http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
Gives you exposure through the friends of friends Benefits of Facebook
Gives you exposure through the friends of friends Adds “social proof” to your business Benefits of Facebook
Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Benefits of Facebook
Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Great way to stay in close touch with your customer base Benefits of Facebook
Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Great way to stay in close touch with your customer base Promote/ Advertise on Facebook Benefits of Facebook
YOUR FACEBOOK PAGE: Create the page using name, logo, and branding Create Cover Page with your brand image/staff or which connects you with your audience https://www.facebook.com/pages/Smile-Solutions-Melbournes-Home-of-Dentistry/129380313780233
Facebook Landing Pages Welcome page or like us page where users like your page in exchange of something valuable. For Example discount coupon, ebook, video’s to watch, training demos etc.
Facebook Landing Pages Videos about products, services, tips and advice Share other informative video's which are not directly in your competition
Facebook Landing Pages Can Have Events Photo Gallery Videos from YouTube Lead Generation Form Contact Form LinkedIn Page Connect Twitter Page Connect Other Social Media Connections Promotional Material like Gift Vouchers, Coupons etc. Shopping Cart to sell through facebook Product display page Contact Information
Facebook Ads Advertise External Web Page Advertise Facebook Page Post Target Custom Audience Choose Location even can target zip codes Age 13+ Gender Specific According to relationship According to interest (business, food, technology etc.) According to behavior ( Choose Location (mobile device users, travel etc.) Facebook Connections Pay for Clicks or Impressions per 1000, Setup your daily budget
Why Use Twitter? Twitter is micro blogging system where businesses share information about their services, gather realtime market intelligence, build relationship with customers, partners and influencers. Monitor the competition – who are they following? Who’s following them? What are they up to?
What do you tweet about? News – Is there anything going on internally worth sharing? Upcoming events? New hires? Announcements? Industry trends/news –What are the current trends? News posts can be funny, shocking, serious, entertaining. It makes you look like an expert. Events – Promote upcoming events and campaigns. Tips/Advice – Help people with some valuable information and share new ideas
Why do you need LinkedIn? Over 300 million members, LinkedIn is the world’s largest professional’s network. LinkedIn has more than 5000+ employees. When someone googles you, your LinkedIn profile will likely show up in the first or second spot. LinkedIn is used for personal branding, so most of the business and professionals have their profile on LiknedIn LinkedIn is one natural place for job seekers to find jobs. LinkedIn is fastest growing network for job seekers.
How To Connect In LinkedIn Have a complete profile with your professional image including your name, location, skills and experience. Search people you already know and start sending messages to invite them to connect. Ask people you have worked with to give you a recommendation or endorsement. Share relevant content on a regular basis. Join groups related to your business industry and share content with them. Start your own group or business page and share with your connections. Adverise on LinkedIn to get leads and business.
LinkedIn Groups Members can create and manage groups related to business subjects like Heathcare, Travel etc. Groups offer valuable networking opportunities to share resources and information that can be beneficial to achieve success
TAKING ADVANTAGE OF YOUTUBE & OTHER VIDEO WEBSITES
Why Youtube Watch any time when you want Free Advertisement Media Can link back your product and services Start video channel to promote your product and services Educate/demonstrate your products Share videos on your or other websites, facebook or other social medias Advertise on Youtube Youtube can help ranking your website fast
Use Youtube Market your organization to millions of people, no big budget required. Inform — Your company mission and values; what do you do? Educate — ”How-to” or a service demo (How-to Study More Effectively; How to Wear the Right Makeup) Entertain — Show off our past events and work! (i.e. Behind the Scenes of Conference Planning)