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A summary of marketing channel activities for the Transcendental Meditation Program in Invincible America 15 th August, 2009.

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Presentation on theme: "A summary of marketing channel activities for the Transcendental Meditation Program in Invincible America 15 th August, 2009."— Presentation transcript:

1 A summary of marketing channel activities for the Transcendental Meditation Program in Invincible America 15 th August, 2009

2 Our Mission Enlightenment for every individual Invincibility for every nation

3 Large groups of Yogic Flyers are key! Individuals need to learn the Transcendental Meditation technique before they can learn the TM-Sidhi program Therefore, our primary objective is to teach large numbers of people the Transcendental Meditation program This will lay the foundation for achieving all of Maharishi’s goals Our Primary Objective

4 Our Approach 1. Improve and extend all our existing marketing activities 2. Undertake extensive market research 3. Develop a comprehensive marketing strategy

5 Our Marketing Channel Other Sources Call Center Phone Calls Additional Programs TM Instruction MIC/ IC s Call Center s MIC /IC Phone Calls Intro Talks Intro/ Prep Talks Prep Talks Internet

6 The 3 Main Stages in our Marketing Channel InternetCall Center Local Certified Teachers Jan to June ,892 tm.org visits 4% contacted our Call Center 0.5% learned TM

7 The importance of the Internet! 1. Did you use an internet search engine to locate your nearest teacher of the TM technique? Yes – 69.8% 2. Did you visit the TM.ORG website? Yes – 86.6% MVED New Meditator Survey –May 2009

8 Internet Strategy SEARCH ENGINE MARKETING (SEM) Search Engine Optimization (SEO) Pay-Per-Click (PPC) Local pages / microsites Google business profiles Other WEBSITE OPTIMIZATION Analytics Testing, testing, testing MARKETING iContact - Auto-responders for enquirers and new meditators - Promotional s to enquirer lists and specialist interest groups

9 DEVELOPMENT OF WEBSITES & MICROSITES New TM.org (Call Center conversions doubled) Doctors on TM, Business, Stress Free Schools, ADHD, etc. David Lynch Foundation & DLF TV BLOG TEAM Writing Blogs Contributing to online ‘comments’ Keeping the internet ‘clean’ Social Networking Strategy (WIP) Facebook, YouTube, MySpace, Twitter, LinkedIn, etc. Internet Strategy (Cont’n)

10 CALL CENTER Permanent and auxiliary Call Center Teams Approximately 90% of the enquiries are online Average number of monthly enquiries since March = 3,655 (206% growth)

11 Call Center Developments Coming soon….. NetSuite Auto-responder - Online enquirers will receive an immediate response in the name of Raja Hagelin or the local Certified Teacher, and their details will go into NetSuite at the time of the enquiry Live Person - Online or telephone Chat prompted by all our staff who will have a wealth of details and tools at their fingertips

12 Local Marketing Programs Referral strategy (under test) Pricing programs & scholarships (backed by fundraising) iContact testing New support materials – DVDs, Literature, PowerPoints, etc.

13 And that’s just for starters…

14 “Strike like lightning in all directions!” - Maharishi


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