Presentation on theme: "Mistakes to Avoid on Facebook 7 Mistakes to Avoid on."— Presentation transcript:
Mistakes to Avoid on Facebook 7 Mistakes to Avoid on
Mistakes to Avoid on Facebook Agenda You have your page – Now What?? 7 Mistakes and how to avoid them – Mistakes – Best Practices
Mistakes to Avoid on Facebook I have a Facebook Page!!! Now What??? As social media becomes more and more prominent, it is becoming the leading space for many businesses to begin communications with their customers. This might not always be as simple as it sounds. A social presence requires not only a lot work to achieve your social media goals, but also care to maintain your company's reputation and relationships. You are here looking at this presentation, which means you care enough to avoid the common pitfalls. I want to share with you the mistakes many businesses make with their Facebook pages.
Mistakes to Avoid on Facebook 7 Mistakes to avoid for success As with any relationship, Facebook required listening, learning and love. This is the worlds Largest Social Network with – Tremendous upside selling potential – Unlimited clients – Huge pitfalls When customers follow you, they are looking for WIIFM. (Whats in it for me!)
Mistakes to Avoid on Facebook #1 Mistake Spamming your followers
Mistakes to Avoid on Facebook #1 Mistake - Spamming your followers This is your store window to the internet, what is your image? By sending out product promotion and sales communications exclusively, you are destined to fail. These are your friends, but also your customers, they need to know that this is a 2-way communication. When they follow you, they are looking for WIIFM. (Whats in it for me!) They appreciate free information and advice from an Expert (Thats you).
Mistakes to Avoid on Facebook #1 Mistake - Spamming your followers Your followers are looking for an industry expert. – Provide Industry relevant links and information – Give your insight into the market – Become a resource – Then, SLOWLY introduce your product and sales information. When people find a great resource, they are likely to pass it along (networking) Just like face-to-face, online customers are looking for your guidance.
Mistakes to Avoid on Facebook #2 Mistake Ignoring your followers
Mistakes to Avoid on Facebook #2 Mistake – Ignoring your Followers Many times your customers are eager to discuss their thoughts on your products They want to know more about you or your products and company It is important to maintain a communications calendar, so that you maintain your audience When you dont post for a while, customers might think you are not committed or interested Dedicate a resource or yourself for a block of time each day to communicate to your followers, respond to comments, update content, provide insight
Mistakes to Avoid on Facebook #2 Mistake – Ignoring your Followers By paying attention to your page, you will: – See when people have something good to say – Be able to respond to negativity – Eliminate SPAM Be personable and learn from your customers There are ways to delete SPAM or false comments, and Ban these posters – See Best Practices section
Mistakes to Avoid on Facebook #2 Mistake – Ignoring your Followers By paying attention to your page, you will: – See when people have something good to say – Be able to respond to negativity – Eliminate SPAM There are also simple ways to delete SPAM or false comments, and Ban these posters
Mistakes to Avoid on Facebook #3 Mistake Neglecting to respond to feedback
Mistakes to Avoid on Facebook #3 Mistake - Neglecting to respond to feedback Dont cause your followers to become your worst enemies When you ignore them, it is the same as turning your back on their needs. When a follower posts a comment on your page praising you or not, be sure to acknowledging them. This shows that you're listening and appreciate feedback of any kind. This can also drive other fans to share their thoughts with you. It is not always a good ting to delete negative comments. This is an opportunity to show that you are human, responding correctly can endear you to the others that read the posts. People are waiting for you to see how you react, each reaction drives perspective. Your Facebook fans can be your biggest brand champions and a way to increase your reach.
Mistakes to Avoid on Facebook #4 Mistake Not thinking it through before a post
Mistakes to Avoid on Facebook #4 Mistake – Dont think about your post Think about your posts as they relate to your reputation and your business If you are responding to a post or event or not, each post can be seen by everyone that follows you Try to refrain from posting anything that you would not say in a room full of random people, this might mean something different for every person Try to engage in meaningful and relevant posts People can get their fill of rhetoric or dancing cats from other sources, you are the expert in your field, make your followers aware that they are the most important thing on your mind. Give your followers a reason to tune in and want more. Post frequently, these can be somewhat personal and engaging, but most be relevant so as to give you the best opportunity to grow your reach in social media.
Mistakes to Avoid on Facebook #5 Mistake Breaking the rules
Mistakes to Avoid on Facebook #5 Mistake – Break the rules Make sure you are aware of the Facebook "terms of service" You can't do just anything you want on Facebook. If you violate these rules, Facebook can delete or suspend your account. Some of the obvious rules include: cursing or threaten other users, spamming other pages with abusive messages or sales pitches. These are against the rules and not tolerated If your page gets shut down, it's a poor reflection on your brand, especially if potential customers can't locate the page you listed in your ads or on your website.
Mistakes to Avoid on Facebook #6 Mistake Breaking the rules
Mistakes to Avoid on Facebook #6 Mistake – Dont engage your customers Whether it is on facebook or not, when a customer or anyone for that matter comments on your products, it is good form to engage them. Positive or negative, it matters If someone tweets about your company, or posts a comment on your Facebook page, engage with them. When people see there is a person behind the page, they are encouraged. Responsive people behind the page are even better, it makes people feel special to be heard.
Mistakes to Avoid on Facebook #7 Mistake Page Management
Mistakes to Avoid on Facebook #7 Mistake – Page Management You can assign people to manage, post and reply on your behalf on your company's Facebook page. This can be internal employees, assistants or external companies. But be careful about whom you choose as your page manager. Page managers need to be familiar: – With your industry – Your company's social media policies and strategy – Your brand image These people will be broadcasting information regularly to your fans. If a page manager posts anything offensive or at odds with your brand image, it could damage your company's reputation. What's more, disgruntled employees who have admin access could potentially remove you as the owner and take control of the page. Take this seriously, We at RealOA do!