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TM City Progress Report. TM Governors’ Conference August 2009 Relevant approaches: OldVNew Ads in paperInternet ads Posters in shop windows Pages on Facebook.

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Presentation on theme: "TM City Progress Report. TM Governors’ Conference August 2009 Relevant approaches: OldVNew Ads in paperInternet ads Posters in shop windows Pages on Facebook."— Presentation transcript:

1 TM City Progress Report

2 TM Governors’ Conference August 2009 Relevant approaches: OldVNew Ads in paperInternet ads Posters in shop windows Pages on Facebook Talks in libraries Online talks and testimonials

3 TM Governors’ Conference August 2009 Why are new approaches needed? Old approaches are scattergun New are focussed It pays to concentrate resources so we can be found where people are looking for a product like ours. “Hang up your sign” - Maharishi

4 TM Governors’ Conference August 2009 TM is a sizable investment for many people and an intangible product. Where do most people with the income to pay for a product like ours look?.....You’ve guessed it – the internet!

5 TM Governors’ Conference August 2009 Rationale: It is easier to sell to someone who is looking for what you have to offer! Optimise your website/ppc/Facebook ads etc on relevant keywords: E.g.: ‘meditation’, ‘stress’, ‘relaxation’, ‘high blood pressure’ with local reference to assist high ranking

6 TM Governors’ Conference August 2009 In July we spent £342 on internet ads producing 431 viewers of our site 58% of traffic was from Centre-funded ppc 9% came direct from the National website (people looking for their local centre) We taught 13 people

7 TM Governors’ Conference August 2009 Nos. taught for TM City in 2009 (by 5 teachers): January 7 February 4 March 7 April 6 May 7 June 9 July 13 Total to date: 53 (Total 2008: 33)

8 TM Governors’ Conference August 2009 What next? New website to attract wider audience, more traffic, more enquiries. Input to upgrade National website More PR Greater financial viability


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