1. TF-PR Overview of the work Maria Ristkok, Bruges, May 2008

2. Aims of TF-PR  To promote the quality and quantity of PR  Incl promotion of European initiatives  Exchange of ideas, experiences, methods, techniques  to improve communication with NRENs' users and other relevant org-s.

3. Who are TF-PR?  Communications professionals from over 30 countries with a different background:  Public Relations  Marketing & branding  Web usability & design  Writing & editing  Communications strategy  Ca 20 active members

4. Deliverables  News agency PeaR  News wire for posting news & announcements for and about NRE Ns: http://www.terena.org/activities/tf-pr/agency/http://www.terena.org/activities/tf-pr/agency/  PR Tool Kit  TF-PR Compendium  Library of Technical Talks  Gallery of images  FAQs  Glossary of Terms  Information about users

5. Once Planned Deliverables  Who's Who Database of NRENs community  Names, occupation, contact information  What is Done Database  Different projects of NRENs (description,contacts)  History of the European academic networking  Gathering history of NRENs  Best practices of communication marketing  Target groups, branding services etc

6. What TF-PR can do  Each member has mailing lists to target specific audiences in own countries  Key messages & key audiences  Produce fact sheets about key initiatives  Reproducing publications suitable to wider community  News service used by community and media (PeaR)  Improved awareness  Advertise initiatives, papers, events etc.