Presentation on theme: "Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist."— Presentation transcript:
Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist
Let’s talk about your club’s image
Select a PR Chair – add Committee Members – Define duties.
PR Chairs are needed at every level. Club Level District Level PR Chair
Public Relations Plan Please share your ideas Set your goals: State what you want to accomplish: Some ideas – Build attendance for an event? Make Exchange more famous? Other goals? Establish a Timeline: For each step and activity Budget considerations: Can you afford an ad, radio spot, flyers, posters, etc. Action Steps: Who is doing what? A good plan should accomplish your goals and elevate the community awareness of Exchange.
Your Annual Public Relations Plan
Exchange & Your Local Media
Getting to know the media. Develop a trusting relationship.
Keep good lists! Media List Key Contacts Passed Down Google Search Emails Phone #s Names Updated
Earned Media Do great things - earn free publicity!
Go to the National Exchange Club Facebook Page and Like us!
Your Step by Step Guide
Kit Folder PR Guide Brochures Catalogue Sample Brochures A CD filled with documents you’ll need again and again Guideline for news Style guide Communications Team Contact Information
PR Toolkit - Online
Generating Media Interest
The News Release Template
The Press Release Template
Public Service Announcements Air time is free or at a reduced cost, but there may be production costs.
Radio Public Service Announcement 30 Seconds The Declaration of Independence. The Gettysburg Address. Franklin D. Roosevelt’s “Four Freedoms” address. John F. Kennedy’s inaugural address. (short pause) These historic documents, and others like them, tell the story of our American heritage. Take time to remember the history of our beloved nation. Replicas of historic American documents are on display at the Freedom Shrine at (location). This message is sponsored by the Exchange Club of (name) and (name of participating radio station). ###
Other PR Avenues
Custom Club Logos
Exchange Today Magazine
Exchange Today – Submission Guidelines Please send stories, pictures and information to the Communications department at Magazine@nationalexchangeclub.org.
New Billboard Designs
National Best Club Bulletin Award A plaque will be awarded to two club bulletin editors—one for clubs with fewer than 50 members and one for clubs with 50 or more members. Bulletins will be judged for content, readability and eye appeal. The bulletin in each membership category with the highest score will be the winner. Entries will be judged by a panel of professionals with experience in writing, newspaper or periodical editing or related communications field.
EDIT District Bulletin Award A plaque will be awarded to two district bulletin editors, one for each membership level: 799 members or less; 800 or more members. (Membership is determined as of July 1.)The EDIT Award will be presented to the bulletin editor in each membership level receiving the highest point totals. Entries will be judged by a panel of professionals with experience in writing, newspaper or periodical editing or related communications field.
Public Relations Award A banner patch will be awarded to clubs meeting at least six of the following requirements. A convention package (travel not included) and the opportunity to present a public relations convention seminar will be awarded to two national winners-- one club with fewer than 50 members and one with 50 or more members--based on each club's public relations efforts. 1. Club has a public relations chair and a public relations committee of three or more persons. 2. Club has a public relations plan for current year or for two or more years. (Please submit copy of plan.) 3. Club has the Public Relations Guide (a national publication.) 4. Club has shown the Exchange identity video to club members, a non-member group or through a local media outlet. (Please submit list of dates shown and number in attendance, identify station and estimate media audience.) 5. Club has used a child abuse prevention print or video public service announcement one or more times. (Please submit dates of air or print tear sheet.) 6. Club uses an Exchange Club sign or banner at sponsored events. (Please submit list of events, dates and approximate number of people exposed to the banner.) 7. Club has a sign displayed at their meeting place that reads "The Exchange Club of _____ Meets Here." 8. Club uses the national recruiting video or brochure or a locally-produced recruiting brochure. (Please submit copy of brochure.) 9. Club produces a bulletin/newsletter of 12 or more issues per year. (Please submit sample and schedule.) 10. Club uses road signs in their community. (Please submit photo.)
National/Best Club & District Website Award Distinctive plaques will be awarded to the clubs and district whose web sites are judged best, on the basis of their point totals
Web Video Award The primary target audience for your Exchange Club’s video is your community. This video is something that can/should be shown at rush parties, mixers, and recruiting events. It should be personalized to your community, but may also include district and national information. Objective: After watching the video, the target audience is so inspired and intrigued that they should want to visit the local club website and the national website and join your club.