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Marketing Your Chapter Or Region Presented by the National Communications and Public Relations Committee

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Presentation on theme: "Marketing Your Chapter Or Region Presented by the National Communications and Public Relations Committee"— Presentation transcript:

1 Marketing Your Chapter Or Region Presented by the National Communications and Public Relations Committee

2 Marketing BIG Chapters and Regions Audience - the entire government staff who all have some direct or indirect input into the environment of the African American employee in the workplace Our approach – Speaking with a BIG voice shows that you represent the interests of the blacks at your agency, the 500,000 black federal workers in the country, and the 2.5 million African American government workers at the Federal, state and local level.

3 YOUR PR STRATEGY Word of mouth/Networking Posters/flyers Leaflet/brochure Fact sheets Newsletter News Release Advertisement Direct mail Website

4 WHAT IS NEWS? Adapt BIG National reports/recommendations Conduct a poll or survey Make an analysis of published statistics Create special projects for the community Attend or conduct workshops and conferences

5 WHAT IS NEWS? Form or announce the names of a committee Announce new officers Issue a report Celebrate a well-known week or day Present an award Give a scholarship

6 WHAT IS NEWSWORTHY? Something new, that no one has ever said or heard before Something timely – yesterdays news is old news Something that involves a public figure or organization Something unusual or ironic Something with a human interest angle

7 WHAT IS NEWSWORTHY? Something visual Something that centers around an event or happening Something that affects a large number of people Something which is a variation of a theme already receiving media attention Something interesting on an otherwise slow news day

8 Inverted Pyramid – Your News Release LEADWHO WHAT MOST IMPORTANTWHEN INFORMATIONWHERE WHY BODY ELABORATES ON LEAD QUOTES & BACKGROUND INFORMATION LEAST INFORMATION Note: Inverted pyramid accommodates the media who will cut from bottom

9 NATIONAL OFFICE PRODUCTS BIG REPORTER BIG BULLETIN BIG MEMBERSHIP FOLDERS BIG BROCHURES BIG NTC MULTIMEDIA CD BIG MEMBERSHIP VIDEO BIG COMMEMORATIVE KITS BIG WINNING WAYS

10 Other Products and Services NCPRC Website / communications/index.htm NCPRC Order Form Standard Advertisements Publication Schedule

11 References AWED Course Material DDB Needham Worldwide Successful Media Strategies Course material Vanguard Communications


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