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TF-CPR Compendium The results TNC 2014 – Elke Dierckens (Belnet) Bruges / Dublin – 19/05/2014.

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Presentation on theme: "TF-CPR Compendium The results TNC 2014 – Elke Dierckens (Belnet) Bruges / Dublin – 19/05/2014."— Presentation transcript:

1 TF-CPR Compendium The results TNC 2014 – Elke Dierckens (Belnet) Bruges / Dublin – 19/05/2014

2 TF-CPR TF-CPR Compendium results

3 Corporate communication (22) Public Relations (22) Event management (21) Internal communications (19) Product marketing (18) User Customer Liaison (18) Product service marketing (15) Market research (15) Product management (13) Functions performed TF-CPR Compendium results

4 NREN in general (84% - 80%) AAI (40% - 24%) Safe internet / internet security (32% - 32%) Internal communication (28% - 8%) eduroam / e-learning (24% - 20%) Videoconferencing (16% - 12%) FileSender (16% - 8%) IPv6 (8% - 4%) Certification Authority (4% - 0%) Focus areas TF-CPR Compendium results

5 Website (92% - 88%) Brochures (80% - 80%) Organising or promoting conferences (76% - 76%) Newsletter (68% - 68%) Participation conferences / events (64% - 60%) Organising / promoting workshops (64% - 72%) Social networking (64% - 64%) PR (60% - 60%) Market research (44% - 48%) Technical publications (40% - 48%) Paid advertising (8% - 8%) Communications mix TF-CPR Compendium results

6 Next TF-CPRs: How to promote these kind of services? Focus on corporate communication Internal communication? Training – skills Conferences / events Focus areas TF-CPR Compendium results

7 Researchers (different subgroups) Staff Government No changes expected Audience - evolution TF-CPR Compendium results

8 % targets end-users Next TF-CPRs: Communication strategy for target groups? How to increase your outreach (political, research, public,…) Maintaining your users (and their satisfaction) How to attract new users? Audience – user focus TF-CPR Compendium results

9 Most NRENs: no big changes expected Staffing & budget - evolution TF-CPR Compendium results

10 Most NRENs: use social media Facebook, twitter, linkedin, youtube Next TF-CPRs: New tools? Social media - evolution TF-CPR Compendium results

11 Collaboration is key For services & communication related topics Next TF-CPRs: Overview of the collaborations Collaboration - evolution TF-CPR Compendium results

12 Strengthen marketing approach Portal site / websites Social media (reach & paid adverts) Cooperation with major IT media / partners Reach political level Launch of cloud services / invest in cloud services Community – user focus (end-user satisfaction) Initiatives in 2014 TF-CPR Compendium results

13 Next TF-CPRs: Marketing Website – portal Social media Increase outreach (statistics) Cloud! Users Initiatives in 2014 TF-CPR Compendium results


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