1. Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage

2. Getting Started… Dont start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content Know your audience and know yourself Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating Set realistic expectations, it takes time to do this well

3. Existing Platforms Platforms –YouTube, Facebook, Twitter, Flickr Engage tools –Commenting, Sharing, Widgets

4. Facebook Create a fan page: –Promote your content and interact with over 20 million people who visit the site each month –Send messages to Fans of your organization –SEO friendly pages can be found in Google –Tools such as links in news feeds promote viral growth

6. Twitter Real-time way to instant message groups of people who are following you Microblogging service, each tweet is only 140 characters There are over 2.5 million Twitter users Twitter users respond to two major things: a personal touch, and 2-way communication To market yourself, include your twitter feed in your email signature, blog, links on your site, etc Go to search.twitter.com to find people talking about what youre talking about and reach out to them To find out whos talking about you, go to tweetscan.com

8. Flickr Flickr is a photo hosting service that now hosts video Create a Flickr group and invite members of the community to join Run contests Take photos and post from events

10. Engage Helping stations adopt social media through: –Tools –Best Practices –Consulting

11. Engage Tools Social Bookmarking Tool Flickr Photo Gallery Tool Comments Engine Widgets

12. Engage Best Practices Introduction to Social Media Basic Marketing & Promotion on Facebook Getting Started on Twitter Basic Marketing with Twitter Twitter Toolbox Social Media Monitoring Managing Blog Comments Use Keywords to Build Traffic Promoting Your Blog Build Your Audience Using Social Bookmarking Build Your Audience by Linking to the Blogosphere Community Guidelines Template Retiring a Blog

13. Keys to Success Moderation Trust your audience Be transparent Develop a voice and point of view Participate Experiment!

14. Contact Us Jayme Swain Director jsswain@pbs.org Amy Baroch Senior Project Manager arbaroch@pbs.org