1. Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

2. Rotary E-Learning Center - Public Relations "In the promotion of understanding, it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately." – Paul Harris, founder of Rotary

3. Rotary E-Learning Center - Public Relations Public relations (PR) strengthens awareness of club activities for the general public and club members. It is the responsibility of each Rotarian to promote the good work of Rotary by: Wearing a Rotary pin everyday Understanding and discussing the Object of Rotary and Rotary programs and activitiesObject of Rotary Sharing the good works of the club and Rotary with non-Rotarians through personal and professional contacts Club Public Relations

4. Rotary E-Learning Center - Public Relations Effective public relations for your club will help: Recruit new members and volunteers Retain current members as they see that their efforts make a difference Raise the clubs profile in the community and increase its service potential Benefits of Public Relations

5. Rotary E-Learning Center - Public Relations Public Relations Activities Club activities that attract media attention include: Service projects that meet a community need or highlight a larger news trend An international service project supported by your club Projects that involve local youth An account of life in another culture by an Ambassadorial Scholar Group Study Exchange team member Stories with a strong visual element

6. Rotary E-Learning Center - Public Relations Public Relations Resources Each club can develop outreach material to promote their club and Rotary: Brochures Web sites News releases Fact sheets

7. Rotary E-Learning Center - Public Relations Public Relations Resources Rotary International also provides public relations tools. These include: Publications and brochures Public service announcements (PSAs) RI Web site

8. Rotary E-Learning Center - Public Relations A news release, brochure, fact sheet, or Web site should answer the following questions: Who What Where When Why How It is also important to always include the clubs contact information. Outreach Materials

9. Rotary E-Learning Center - Public Relations PR Training Effective Public Relations: A Guide for Rotary Clubs (257- EN) Effective Public Relations: A Guide for Rotary Clubs Public Relations: Make it Work for You (video, 269-EN) Public Relations: Make it Work for You Regionalized Fact Packs (389, 390, 391, 392-EN)Fact Packs PR Tips, a bi-weekly e-mail newsletter PR Tips PR Tools Centennial Promotion Kit (602-EN) Centennial Promotion Kit Rotary Fact Pack (267- EN) Rotary Fact Pack Public service announcements (print, radio, and video) Public service announcements This is Rotary (001-EN) This is Rotary RI Resources Rotary International provides PR training materials and outreach tools to promote Rotary. These include:

10. Rotary E-Learning Center - Public Relations Rotary International provides public service announcements (PSAs) in print or video. These PSAs promote the work of Rotary and The Rotary Foundation. PSAs help put a face on those who benefit from club service projects. They are a powerful membership recruitment tool. Public Service Announcements

11. Rotary E-Learning Center - Public Relations The Effective Public Relations section of the RI Web site offers:Effective Public Relations PR Tips, a twice monthly newsletter RI fact sheets Press release templates that can be customized Key Rotary messages Information on PR awards RI Web Site

12. Rotary E-Learning Center - Public Relations Resources The following resources are available on the RI Web site: Public Relations Download Center Rotary graphics and photographs Centennial downloads Rotary News Basket Rotary E-Learning Center