1. Microsoft Business Intelligence
4/6/ :32 AM
Microsoft Business Intelligence
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. CONNECT, EMPOWER, OPTIMIZE The Microsoft Application Platform
US Strategy Days 2006
4/6/ :32 AM
CONNECT, EMPOWER, OPTIMIZE
The Microsoft Application Platform
Angelia Leo
Group Manager – Server & Tools
Microsoft Singapore
©2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. Composite/ Services Based
Loosely coupled Web Services architecture
SOAP/XML/ESB
Devices, form factors
Rich UI
Connected to suppliers & customers
Internet enabled
Enhanced GUI
Integrated toolsets
LOB apps connected within company
Spreadsheets
Word Processors
Standalone Apps
SLIDE 4-5 can be used interchangeably depending on presentation
Set the stage. explain the evolution of business applications and associated platforms
With the increased demands of business in a connected world, we’ve seen a fundamental shift in the last 30 years in terms of supporting architectures for business applications.
As we look at applications and how they’ve evolved, we really start at the mainframe: once the primary operating environment for companies when paired up with the old dumb terminals or “green screens”. These systems were dominant in the days where computing power was centralized and client side functionality was typically only required to support a given line of business purpose.
Then as we moved into the GUI environment of Windows 3.1 we began to see more off-the-shelf applications such as Microsoft Word, Excel and at that time WordPerfect and other applications take hold. These applications changed the end user environment: users had the choice of tools that were more intuitive, easier to use and could multitask between different applications depending on the task at hand.
As we moved to the Windows 95 era, the GUI was enhanced, and applications now became much more integrated: with toolsets such as Microsoft Office, with similar toolbars and functions, OLE, vastly improved multitasking: it all meant for a much more productive end user experience and empowerment overall. LOB applications were able to leverage this new environment with much more intuitive tools., a more consistent development environment and companies could also choose from many more off the shelf applications from ISVs. In fact this was one of the key drivers behind the success of Windows 95: thousands of custom application designers ready with applications running on the platform.
As we moved to 2000 and onwards, the Internet began to play a major role by connecting users with information remotely, across applications and also across form factors. UI enhancements continue to be made and many applications can also support rich client or thin-client/web browser funning. Overall the level of connectedness at companies both internally and with business partners and customers increased as a result of the Internet and wide scale connectivity between firms.
We are really now in the era of the Services Oriented Architecture applications style: with applications that are loosely coupled, interconnected through a web services architecture such as .Net or J2EE, and multiple form factors supported through the use of flexible, standards based systems.
Microsoft announced .Net in 2000 as our strategy and core design framework for delivering a web services architecture to companies globally - to enable communications between systems, applications and devices via the Internet. We are committed to enabling businesses with flexible, scalable and reliable application platform technologies and toolsets – and today we’ll drill into the application platform capabilities model and the supporting Microsoft technologies and products that make up the stack.
Mainframe Apps
Dumb Terminals
Static-State Applications
GUI driven Applications
Connected Applications
Internet Connected Applications
Services Based Applications
Monolithic
Early - Mid 80s
Internet Enabled
Mid 90s
Client Server
Late 80s-Mid 90s
Composite/ Services Based
Mid 00s

4. So let’s take a look at the applications environment today and some of the key trends influencing the marketplace
(talk through each of the areas on the slide, suggestions below:)
Service Orientation : apps are no longer hard coded for purpose: being adaptable to change and having apps that can evolve through a SO is top-of-mind with companies today.
Quote: ”Service-oriented architecture (SOA) adoption continues to be strong, especially for the largest enterprises. Satisfaction with SOA runs very high: Nearly 70% of SOA users say they will increase their use of SOA, and 46% of large enterprise users of SOA use it for strategic business transformation. The more disciplined firms are, and the more they do with IT — hence, the more complex their environments — the more likely they are to be early adopters of SOA.”
Survey Data Says: The Time For SOA Is Now –Forrester April 14, 2006; Randy Heffner
Form Factor explosion : Just about everyone in the room must be aware of the advancements that have been made for information workers to connect to their information on devices, wirelessly, remotely via OWA etc. The demands of users now are much greater than they ever have been – how does the application platform not only accommodate these form factors: the real question is whether it was built with flexibility in mind. User experience, development environment, data format, telecomms hook ups are all key
Global SW dev – another key trend is emerging question of outsourcing development vs. keeping it in house: what do you outsource, how do you manage the projects for time to delivery, quality and needs of the business being met. IT departments have complex decisions to make, which in a way were easier when potentially it was all done inhouse.
Legacy systems – and the irony of the situation is that whilst all of these demands are made (connected, available remotely and on devices, offshored etc) – the reality of the situation is that many customers still have and will continue to have legacy systems that run parts of their business. All of the investments in mainframes and other systems with huge amounts of data and written code simply can’t be retired. You have to connect the old world with the new, and make it all work
So then let’s think of what’s happening on the business side: as I mentioned earlier, the demands of today’s businesses are increasing as they need to compete in a global marketplace, out-deliver and out-innovate competitors and give great customer service. This in turn puts more pressure on IT to provide the infrastructure that enables businesses to thrive and innovate.
B2B Connectivity – this can take form in many ways: EDI/connectivity, employees connecting with business partners etc: the fact is that no company can be an electronic island: the interesting additional challenge is that IT needs to facilitate connectivity with people, proceses and information: it’s no longer just simple exchange of data. How can your systems facilitate this?
b2C connectivity – this is also critical, as the amount of transactions and interactions done online continues to grow with customers. Here however it’s not just simple connectivity, but it’s also about immersive customer experiences, extending your brand electronically and enhancing customer relationships through great systems and applications.
Quote: “Improved user experience will drive the next wave of differentiation. UX will need to be optimized for different styles of interactions” - The Gartner Scenario 2005: IT Leaders' Next Big Decisions, July 2005
A little later we’ll talk about the value of a great user experience for customer retention and loyalty.
Company-wide BI – in a connected world where users leverage search engines scour the internet for obtuse facts instantly, and to devices is always available and expected – providing BI to users when and how they need it is the next frontier of IT systems. It’s a hugely challenging task – providing real time, customized access to company wide information in the appropriate ways.
Innovation = change – and finally there’s the reality that a thriving business is an innovative one. And innovation means change – often meaning challenges for IT in terms of systems, adaptability and time to market / responsiveness. But this is really at the core of what application platforms need to do – they need to be a foundation from which a business can drive innovation and thrive on change. 4

5. US Strategy Days 2006
4/6/ :32 AM
“Application server platforms are the foundation for emerging composite applications”
“Application platform suite (APS) products are integrated assemblies of three fundamental runtime technologies”
“A Superplatform is a tightly integrated suite of products that provide organizations with a comprehensive platform for enterprise computing”
So what is the modern day definition of an App Plat? Here are some analyst views (read)
An Application Platform is a term that refers to all the software infrastructure, services and tools needed to create, deploy and maintain IT applications during their lifecycle.
Many companies are in this space and define the App Plat in their own particular ways, including – Msft, IBM, Oracle, SAP, BEA.
“The platform a customer uses to design, develop, deploy and manage applications to run their business."
©2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

6. US Strategy Days 2006
4/6/ :32 AM
In talking through these Capabilities this is our application platform stack with a product lens. Our strategy and R&D investments are wide in scope: it spans clients, servers, and devices – and a key consideration across all layers is our ability to interoperate with other vendors’ technologies and systems, and also aligning to key industry standards such as WS*, SOAP and so on.
We are also focused on helping IT administrators, developers and DBAs with the patterns and practices they can use to create reliable, enterprise-grade solutions across the integrated set of products.
With the Microsoft application platform, organizations can build connected, flexible systems to bring together their people, processes, and information. The application platform brings IT assets and business processes into a cohesive whole, enabling deeper customer connections, integrated partners, empowered employees, and faster time to market. 6
©2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

7. Heterogeneous systems Create adaptable solutions built for change
More easily connect
Heterogeneous systems
Create adaptable
solutions built for
change
Cohesive technologies
that span the IT Lifecycle
Increase productivity
for individuals, teams
& organizations
Improve resource
allocation, prioritization
& risk management
Speed time-to-market
with higher predictability
Thousands of ISV
solutions & partners
supporting the platform
Enterprise scalability
and industry-leading
TCO
Widely adopted tools
& technologies
So given the trends in the industry and what analysts have to say about what today’s application platforms must deliver Microsoft has focused our efforts at Microsoft on to 3 core areas across all the products and technologies that make up our application platform.
The first pillar is to help you more easily build connected and adaptable systems. They key areas we focus on here are:
More easily connect your systems, processes, people and information in a heterogeneous environment
Create adaptable solutions that are built with process & business change in mind – including enterprise-ready scalability to meet future business needs
 Cohesive technologies and processes across the lifecycle (DSI, security, development, deployment, mgt)
Secondly, we have heard loud and clear that aligning IT with the Business is critical. We are investing in 3 core areas to facilitate this alignment:
Increase productivity for individuals, teams and organizations and drive predictability and quality in systems development
Gain greater project visibility and insight – giving you more accurate resource allocation, prioritization and risk management
Speed time-to-market for solutions and increase IT agility and responsiveness to business needs
And finally, we want to continue to be a business partner that you can work with, that gives you tools, technologies and business choice to fit your needs. We do this in three key ways:
Choose solutions that meet your needs: with thousands of solutions (ISV) and partners (Sis) trained on the Microsoft platform
Works the way you want: outsourced vs. in-sourced; custom app vs. off the shelf (etc) – we support your business model
Widely adopted tools and industry leading TCO / price-for-performance give you greater value
We believe that focusing on these three key areas across the Microsoft stack (connected, aligning the business, giving you best ROI and choice), we can be your business partner of choice for application platform needs 7 7

8. US Strategy Days 2006
4/6/ :32 AM
So with those pillars in mind, how do customers view adopting an application platform? In talking to them they view the application platform as a set of unique Capabilities that deliver the foundation for application development across the IT lifecycle. By taking a capability view that highlights critical areas of the technology architecture and also highlights the focus areas that we have as a company in terms of developing products and technologies we can help customers identify where they would like to invest in across one or more Capabilities.
(run through each capability) 8
©2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9. Microsoft’s Promises to You
FYI- please rehearse builds and corresponding points below.
Key Message (see below for specific Radically Simplify IT talking points):
No matter what business you are…it’s people who drive success. Enable your people with the right tools, information and resources…and you enable your business. Today is about a specific set of people in your organization – your IT department -- it’s about stepping back and thinking about what it is they need to be successful and have the greatest impact in your organization.
Supporting Talking Points:
So the question is - What role does software play in a people-ready business?
Businesses don’t garner insights or make decisions. Businesses don’t close deals, invent new products, or find new efficiencies. People do.
Companies excel when they empower their people to drive the business forward.
Strategies, organization, motivation, and leadership all set the stage for business success. But to see results, you also have to give your people the right tools, information, and opportunities—because success ultimately comes down to your people. We call a business that fosters a winning environment a “people-ready business.”
Software is instrumental to the people-ready business. Software is increasingly how we harness information, the lifeblood of business today. Software enables people to turn data into insight, transform ideas into action, and turn change into opportunity.
<Click to build>
When you have this type of environment, you have a People Ready Business
How does MS deliver a People Ready Business? Thru 4 promises to you:
Promises Appear
Microsoft has laid out it’s promises to IT Pros and Developer teams. Our core focus revolves around these 4 key areas…and on taking a holistic approach to delivering against them in a way that enables IT Pros and Developer teams to be successful in their roles across the IT lifecycle.
So, whether it’s the folks who design & build your solutions…or those that deploy, configure and operate your systems…or your teams responsible for maintaining the security of your network…or supporting your end users and ensuring they have what they need to communicate and access resources each day…we believe it’s our job to help make the broad spectrum of IT people in your organization as successful as possible, enabling them to add business value across your organization.
And, we believe we have a unique approach/philosophy to doing this – taking a holistic approach and a focus on driving integration and consistency across our product portfolio – to enable more efficiency and productivity for your IT pros & developers in the varying roles they play across the IT lifecycle and across your business every single day.
<Click to build> Radically Simplify IT is highlighted:
Promise: Radically Simplify IT
Abstract: Today’s business is faced every day with the challenges of managing costs while improving flexibility and agility to drive new business opportunity – all this amidst an increasingly complex IT landscape.  The Dynamic Systems Initiative (DSI) is Microsoft's long term strategy to dramatically reduce the complexity and TCO of developing, deploying, and managing applications so an IT staff can focus on delivering new business value.  DSI provides a model-driven approach together with a complete, integrated set of technology solutions that put IT in control over their environment.
Core Products:
Windows Server
Virtual Server / Windows Hypervisor
System Center
Microsoft Operations Manager (MOM)
System Management Server (SMS)
Visual Studio 2005 / Visual Studio Team System
Windows Server System (WSS) & Common Engineering Criteria (CEC)
Microsoft Operations Framework (MOF)
Pains
IT Complexity (resulting in)
IT Management is expensive and prone to problems
Security vulnerabilities
IT governance and compliance issues
Decreased ability to respond to changing business requirements (business agility)
Inefficient use of IT resources
Where to make IT investments to gain the most benefit
Pillars
Be more manageable
Employ management best practices
Size and plan deployments
Design applications to be self-managing
Ease management burdens through automation
Interoperate with using standards
Reduce costs
Eliminate IT complexities
Make efficient use of existing resources
Use standards
Employ self-managing dynamic systems
Improve security
Use directory services to manage identity information
Manage identities across different identity systems
Use identity information for authentication and authorization
Enforce IT governance and compliance policies
Be more agile
Respond to changing business conditions
Enable systems to manage themselves
Break the tight link between hardware resources and computing workloads
Improve reliability, availability, and serviceability of IT systems
Use management tools to configure, deploy, monitor, correct, and report
Enable self-healing and self-management of IT systems

10. Optimize Your Application Platform
Lower Costs
& Risk
Near Zero Downtime
Higher Availability & Scalability
Stronger Security
Ease of Manageability
Trusted Platform
Deliver
Results Faster
Deep Business
Insight
Better Insight & Deeper Analytics
Richer End User Analysis & Reporting
Stronger MS Office integration
Better
Decisions
Deliver New Tools Faster
Faster Time to Value
Faster Application Development
Simplified Application lifecycle management
Enhanced Interoperability
Faster
Results
What does it mean to optimize your infrastructure?
Minimize downtime. Less downtime means happier customers and less lost business. Build for maximum availability and scalability so that your company doesn’t outgrow its IT systems as it grows its business. Together, high availability and scalability reduces risks and costs
Break down data silos to achieve business intelligence. Build your capability for analytics, reporting, and communication of data across the enterprise. Make sure your critical business data is available in real time, to maximize value. And build everything with an eye to how your data will be available to your executives, managers, and workers.
Build your IT system on an infrastructure that delivers benefits fast. Build with rapid development tools. Build a system for interoperability from the beginning, so each successive development smoothly builds on the last.
Simplifies Data Management & Analysis

11. Breakthrough Features in SQL Server 2005
Major Enhancements in SQL Server 2005
New Features in SQL Server 2005
Best of Breed Business Intelligence
Enterprise ETL
Unified Dimension Model (UDM)
Data Mining
Ad Hoc Reporting
BI Dev Studio
Enterprise Data Management
Security
Recoverability
Storage
Manageability
Database Mirroring
Snapshot Isolation
Native Data Encryption
Dynamic Management Views (DMVs)
Table Partitioning
Unmatched Developer Productivity
TSQL
ADO.NET
Full Text Search
Native XML/SQL CLR
Query Notification
Integrated Development Environment
SQL Server 2005 delivers on these requirements by improving the existing features available in SQL Server 2000 and by introducing a whole new set of powerful features and capabilities. Every area of functionality has been reworked to meet today’s and tomorrow’s IT challenges.
Business Intelligence
Improved enterprise class Extract, Load, and Transform (ETL) capabilities allow companies to take control of all your company’s data resources
Unified Dimension Model (UDM) allows developers and DBAs to take advantage of the best qualities of both relational and dimensional databases.
Improved data mining capabilities support mission critical business intelligence and advance analytics
New ad hoc reporting allows business users to quickly develop reports without the need to put in a request to IT for custom report work
For new BI applications and extending existing systems, BI Developer Studio provides powerful tools to support all kinds of BI functionality
Data Management
A vastly enhanced data security model provides control by user role, down to the record level.
On-line recovery capability for maximum continuity
Storage and management of databases up into the terabytes range
New Database Mirroring provides excellent failover capability by keeping backup servers up to speed with production servers
New Snapshot isolation provides excellent report and analysis capabilities by creating instant, read-only images of the database contents
New Native Data Encryption means top security without compromising on performance
New Dynamic Management Views present detailed views into database performance, allowing DBAs to isolate issues and optimize performance
New Table Partitioning capabilities make it even easier to manage complex data warehouses
Developer Productivity
Releases in conjunction with Visual Studio 2005, SQL Server 2005 now provides a single coherent platform on which to design databases, develop business process logic, and create client applications, all using the same tools and languages
Transact-SQL language support has been enhanced to improved performance and improved query-writing capabilities
ADO.NET has been improved as well, making it easier to access and manipulate datasets through ActiveX Data Objects
Full Text Search vastly improves the capacity to search databases efficiently, speeding development and improving performance
New Native XML datatype makes interoperability much easier to achieve and provides performance improvements
New Query Notification makes debugging and performance and activity monitoring much easier by generating notifications when certain query results are obtained

12. Mission Critical Data Platform Optimizing IT for Growth
Challenges
Needs
Upgrading to SS2005
I Cannot Access Data When I Need It
Always On, Always Available
Right Time Information
My Data and IP Can be Lost or Stolen
Secure By Default
Reduced Risk
My Apps are Hard to Develop and Run
Faster and More Flexible Apps
Unmatched Programmability
Speak to slide:
Data access challenge: Improved availability features such as data mirroring, failover clustering, and online recovery mean that mission critical systems are available when they are most needed.
Security challenge: wide security enhancements through Trustworthy Computing initiative mean that security is built into the fabric of systems, not pasted on afterwards
Apps challenge: Designing your databases, business logic, and client applications in the same Visual Studio 2005 environment speeds development, lowers costs, and improves quality
BI Challenge: Broad BI functionality means better value from data assets and better support for business decisions
I Cannot Turn Data into Actionable Insight When I Need It
Faster, Better Decisions Support
Deliver Better Results Faster

13. Deliver Results Faster with Mission Critical Abilities
Higher Availability & Security
35% faster transaction processing
5x faster failover enabling % availability
Native data encryption
Greater Visibility & Deeper Analysis
Up to 2x performance increase with large OLAP dimensions
Rich End User Analysis & Reporting
Enhanced Developer Productivity
Up to 40% faster development time with VS and .NET integration
New Cachesync simplifies web development
“Moving to Integration Services for our enterprise ETL needs was the right decision—we were able to immediately capitalize on the team development features and rapid learning curve…”
“…already seeing 70 percent faster responses with XML data types, and has found it up to 90 percent faster to create XML-based applications.”
“Integrated Microsoft technology helps accelerate our solutions so we can provide more immediate, innovative service to our clients.”
Performance with SQL Server 2005 has improved on its category leading results. Already, top companies are embracing SQL Server 2005 and achieving stellar results.
Unmatched Performance and Low TCO

14. SQL Server Feature Comparison – By Key Focus Areas
Enterprise Data Management
32-bit, 2 GB max
Distributed Queries
Dynamic locking
Full-Text Search
64-bit, 64GB max
Multiple instance
Differential Backups
Parallel Operation Creating Indexes
Indexed Views
64-bit Std./Ent., Unlimited CPU support
Partitioning; Snapshot Isolation
Online Operations
Database Snapshots
Oracle Replication
Database Mirroring
Business Intelligence
OLAP integration
OLEDB interface in DTS
DTS jobs in SQL Agent
Real Time OLAP
Partitioned Cubes
DTS Custom Tasks
Data Mining
Reporting Services
Notification Services
Integration Services
Unified Dimensional Model (UDM)
Report Builder / OLAP Reports
XMLA command language
Proactive Caching
KPI Framework
7 new Data Mining Algorithms
Developer Productivity
ODBC, ADO, OLEDB
Extended Stored Procedures
DMO, SQL-NS
XML Integration of Relational Data
BIGINT, SQL_VARIANT and TABLE data types
T-SQL User -defined Functions
SQL-CLR & .NET Integration
Native Data Encryption
XML Data Type & XQuery
Service Broker
User-defined Types and Aggregates
SMO, AMO, RMO, NMO
SQL Client .NET Data Provider
VS Shell Integration
EDM
7.0 – just on 32-bit and 2 GB max support row-level dynamic locking
2K – moved to 64-bit (only in EE), introduced new features such as include differential backup/parallel ops and indexed view to support very large databases (VLDB)
2005 – moved unlimited no. of CPU support and 64-bit included for Std./Ent., VLDB features are now complete with inclusion of key enterprise features – finally on par with Oracle (snapshot isolation, partitioning, online operations). For HA, release supporte DBM with release SP1 BI
7.0 – first to introduce OLAP, DTS maturing with OLEDB interface, SQL Executive renamed SQL Agent and started to support DTS jobs
2K – after release of NS, big release for BI – data mining introduction (2 algorithms), OLAP renamed to Analysis Services, brand new Reporting Services
Completely new SSIS replaced DTS, UDM, ehance , with XMLA, introduced command language meta data operations giving AS stronger management story DP
7.0 – First time supported ODBC,OLEDB for data access in a programming env., use extended stored procedures to access functions embedded in DLLs
2K – First time user defined T-SQL functions and first hint of Web Services by access data using XML, enhancing data types using BigINT.
2005 – Take DP to extreme with SQL CLR integration (language agnostic), XML is a naitve SQL Server data type allowing storage and accessing of XML data, an essential piece of Web Services, For design, dev., deploy for BI apps (same VS experience) using BI Dev studio (take advantage of VS Shell integration to develop Mgmt Studio and BI Dev Studio)
2005

15. Microsoft Business Intelligence Vision
Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions
Advanced Analytics
Self Service Reporting
End-User Analysis
Business Performance Management
Operational Applications
Embedded Analytics

16. Business Scorecarding
Integrated Offering
Office
SQL
Business Scorecarding
(BSM)
Analytic
Applications
Portal
(Office Server)
End-user
Tools
End-user Analysis
(Excel)
Integrate
(SSIS)
Analyze
(SSAS)
Report
(SSRS) BI
Platform
Data Warehouse
(SQL RDBMS)

17. Business Scorecarding
Microsoft BI Offering
Portal
(Office Server)
Business Scorecarding
(BSM)
End-user Analysis
(Excel)
Analytic
Applications
End-user
Tools
Integrate (ETL)
Analyze (OLAP and Data Mining)
Report (Reports and Notifications)
Analyze (Excel)
Collaborate (BI Portal)
Manage (KPIs, Scorecard) BI
Platform
Data Warehouse
(SQL RDBMS)
Integrate
(SSIS)
Analyze
(SSAS)
Report
(SSRS)

18. Selected SQL 2005 Upgrade Customers
2.5 TB retail BI/DW, end-to-end BI: OLAP, RS, IS running on SQL Server 2005
200GB DB for German paper manufacturer, upgrading 10 servers to SS2005, 400 total users 260+ concurrent
SQL Server 2005 BI platform for financial: AS, UDM, RS, IS and DM in ETL. SharePoint Portal Server to host
Re-architected business critical Sports Database application using .NET and VS 2005, deployed SS2005 IS and RS
Market Data Dissemination System with 5000 Tx/sec and over 100K queries / day

19. SQL Server 2005 TB+ Customers Data Warehousing
4.5 TB Retail Data Warehouse on HP Superdome
Uses SQL Server OLAP, SSIS, SSRS
5.3 TB Credit Card DW, 5 Mil card holders
300 power users, complex query, OLAP, SSIS, SSRS, Office BSM
4 TB Consumer Packaged Goods (CPG) DW
350 users, complex relational query, SSIS & SSRS
2 TB DW, originally migrated from Informix
300 users, complex query, OLAP & Data Mining
2 TB of Clinical Data & growing, 50 TB storage
US Dept of Veterans Affairs, facilities, 40+ OLAP Marts

20. SQL Server 2005 Customers In Singapore
And Many More Singapore Customers from:
Government, Telecom, Manufacturing, Logistics, Retail and Financial Verticals

21. Oracle: Unbreakable? Database Security Vulnerabilities 74 13 21 37 2011 2 1
For mission critical systems, security is not an option. SQL Server has always had competitive levels of security. In recent years, the security edge for SQL Server has become very wide indeed. SQL Server 2005 has benefited from Microsoft’s Trustworthy Computing initiative and an exhaustive beta program. As well, fundamental security enhancements are redesigns have made SQL Server 2005 the most secure database yet – exactly what you need for your mission critical system.
Oracle claims 17 security certifications
Most of them are for 9i, 8x and 7x
10g has only 1 certification
SQL Server 2000 is C2 rated and offers core features at no extra cost:
Single sign-on, PKI, Kerberos, network packet encryption
Key SQL Server 2005 features:
Encryption, advanced auditing, authentication, authorization
Reduction in surface area, EAL4+ certification
Security Innovations study (mid May):
Oracle 10g/RHEL 3: 210 vulns
SQL Server/WS2003: 63 vulns
Oracle security patches in 2005:
- April: 2
- July: 12
- October: 7 patches (33 vulnerabilities)
2002
2003
2004
2005
2006
SQL Server
Oracle DB
Source: Company web sites, (Includes both SQL Server and MDAC)

22. Delivering Value & Flexibility With SQL Server 2005
Deliver Lowest Cost & Easiest to Use Database
SQL Server Express provides simple free DB
SQL Server WG provides robust database for growing businesses and smaller departments
Make Enterprise Functionality & Scale Mainstream
Enable customer to take full advantage of multi-core
Fully support 64-bit in SQL Server STD & EE
Includes Advanced HA Solution
Includes new DB Partitioning Feature
Includes new Report Builder Application
Includes new SQL Server Integration Services
Reporting, OLAP, & Data Mining Services provided at no extra cost
Provide Advanced BI at commodity prices
Moving to SQL 2005 makes sense today, as companies take advantage of the cost savings and performance improvements to their mission critical systems. With flexible options ranging from the free SQL Server Express to SQL Server WG for smaller businesses and departments through to SQL Server Enterprise, its easy to start enjoying the advantages of SQL Server For the biggest systems, SQL Server 2005 supports 64 architectures and sophisticated partitioning schemes.
The advanced BI capabilities from SQL Server 2005 make it the right choice for the future too. All new analysis and reporting services allow you to get even more value from your data.
(Talk about the licensing options.)
Free license for passive servers including backup servers and disaster recovery servers
Low cost options for ISVs to embed SQL Server technology in applications
Provide Fair & Flexible Licensing Options

23. Introducing SQL Server 2005 Packaging & Pricing
Note: All Higher Editions include same functionality as the edition below it. Does not include Developer Edition and SQL Server Mobile Edition
New for SQL Server 2005
Express
Workgroup
Standard
Enterprise
Easiest to use & most affordable database solution for smaller departments & growing businesses
Complete data management & analysis platform for medium businesses and large departments
Fully integrated data management and analysis platform for business critical enterprise applications
Fastest way for developers to learn, build & deploy simple data driven applications
1 CPU 1 GB RAM 4GB DB Size
Simple Management Tool
Reporting Server Native Encryption
Replication & SSB Client
2 CPU
3 GB RAM
Management Studio
Import/Export
Limited Replication Publishing
Back-up Log-shipping
Reporting Server & Report Builder
4 CPU
Unlimited RAM (64-bit)
Database Mirroring
OLAP Server
Reporting Server
New Integration Services
Data Mining
Full Replication & SSB Publishing
Unlimited Scale Partitioning
Adv. DB mirroring, Complete online & parallel operations,
DB snapshot
Advanced Analysis Tools including full OLAP & Data Mining
Customized & High Scale Reporting
Adv SSIS
$3.9K per proc or
$739 (Server + 5 users)
*CAL for Workgroup does not work with other editions
$6K per proc or
$2,799 (Server + 10 users)
$25K per proc or
$13.5K (Server + 25 users)
Free

24. 4/6/ :32 AM 24
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.